Apr 2024 – Nov 2024 · 7 mos · Mumbai, Maharashtra, India · On-site

• Worked with the Content IP team, building original content properties for leading FMCG and tech brands like Apple, IKEA, Asian Paints, Mountain Dew, AJIO, UltraTech Cement, and Royal Enfield. Played a key role in ideation and execution, especially for IKEA and Asian Paints campaigns — from scripting to post-production. Collaborated across creative and strategy teams to deliver branded content with impact.

Jun 2023 – Mar 2024 · 9 mos

• Artist Management: Managing a dedicated team of influencers, ensuring their content aligns with brand objectives and resonates with target audiences.
• Relationship Building: Skilled in fostering strong connections with both existing and new influencers, establishing mutually beneficial partnerships to drive successful campaigns.
• Strategic Campaign Briefing: Capable of working independently on campaign briefs, understanding client objectives, and translating them into actionable plans for influencers.
• End-to-End Campaign Management: Successfully coordinate and execute diverse influencer marketing campaigns, ensuring seamless management, adherence to timelines, and effective implementation to achieve desired brand outcomes.
• Influencer Commercial Negotiations: Adept at negotiating favorable terms and compensation with influencers, optimizing budget allocation and maintaining a win-win partnership.
• Campaign Reporting and Analysis: Proficient in preparing comprehensive campaign reports using Excel and PowerPoint, leveraging data to provide valuable insights and measure performance.
• Top Influencer Database Management: Developing and maintaining a database of top influencers across diverse categories in India, enabling targeted campaign strategies.
• Payment and Campaign Records Maintenance: Diligent in maintaining accurate records of campaigns and payment details, ensuring smooth processes and transparency.

Apr 2022 – May 2023 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

• Creating the Influencer Database across categories from Pan India including platforms like Instagram, LinkedIn Influencers, Youtubers
• Building Relationship with Existing and New Influencers.
• Working individually on campaign briefs.
• Executing and managing the brand campaigns.
• Negotiating with the Influencers for their commercials.
• Preparing the campaign reports in Excel and PowerPoint.
• Making database of the top Influencers across categories in India.
• Worked closely with Bloggers, Social Media Influencers and Celebrities for creative campaigns.
• Built large community of influencers for various Brands.
• Making lists of Influencers (Bloggers, Instagrammers, You tubers, Twitteratis, and Celebrities etc.) across categories as per the need and requirement of the campaign.
• Managing and executing various Influencer Marketing Campaigns.
• Maintained Campaigns and their payment records.
• Finding Potential Clients and pitching them about our services.
• Doing Cold Callings, Meeting with them and generating leads
• Movie Marketing:
• Understanding and helping brands to integrate in film and for out of film association

Nov 2021 – Nov 2021 · 0 mo · Mumbai, Maharashtra, India

• This was my first internship in PR. I handled various tasks related to PR including drafting content, research, media updates, finding influencers and
• initiating stories