Santa Singh

Director of Engineering

Delhi, India10 yrs 2 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Scaled JustCall from $0 to over $50 million ARR.
  • Led AI innovations and infrastructure scaling for 7,000+ SMBs.
  • Directed product and design strategies for enhanced user engagement.
Stackforce AI infers this person is a SaaS expert with strong leadership in engineering and product development.

Contact

Skills

Core Skills

Engineering LeadershipProduct DevelopmentSoftware InfrastructureWeb EngineeringIos Development

Other Skills

AIAlgorithmsCSSCocoa TouchCore DataDBMSFraud PreventionGitGraphic DesignHTMLInfrastructure ScalingJavaJavaScriptMicrosoft OfficeMongoDB

About

Founding Engineer at JustCall (SaaS Labs). Played a key role in growing JustCall from $0 to over $50 million ARR. Let’s connect to discuss all things 0 to 1, scaling, SaaS, and engineering!

Experience

10 yrs 2 mos
Total Experience
6 yrs 8 mos
Average Tenure
6 yrs 7 mos
Current Experience

Saas labs

5 roles

Director - Engineering

Promoted

Nov 2024Present · 1 yr 6 mos · New Delhi, Delhi, India · On-site

Associate Director - Engineering

Promoted

Jul 2021Nov 2024 · 3 yrs 4 mos · New Delhi, Delhi, India · On-site

  • JustCall AI and Conversational Intelligence: Led the AI team to launch JustCall AI, a conversational intelligence solution offering real-time transcription, actionable insights, sentiment analysis, and AI-driven coaching for calls and Google Meet/Zoom meetings.
  • Engineering Team Growth: Played a key role in scaling the engineering team from 50 to 110 engineers, supporting rapid product and infrastructure expansion.
  • Infrastructure Scaling for SMBs: Scaled JustCall’s infrastructure to support over 7,000 SMBs, handling more than 12 million calls and 15 million SMS messages monthly.
  • VoIP Infrastructure Expansion: Enhanced JustCall’s VoIP capabilities by integrating carrier vendors across US, Europe and APAC, increasing connectivity and phone number availability while lowering carrier costs.
  • VoIP Compliance Leadership: Managed VoIP compliance, ensuring JustCall adheres to global telecommunications standards and regulations.
  • Leadership Across Teams: Led the AI, platform, voice (calling), and mobile teams, focusing on AI innovation, a comprehensive UI/UX redesign, expansion of voice infrastructure, and delivery on the product roadmap.
Team LeadershipProduct DevelopmentEngineering LeadershipVoice over IP (VoIP)AIInfrastructure Scaling

Manager, Product & Design - Engineering

Promoted

Oct 2019Jul 2021 · 1 yr 9 mos · New Delhi, Delhi, India · On-site

  • Infrastructure Scaling: Scaled JustCall’s infrastructure to support over 4,000 SMB businesses, handling over 1 million calls and 1.5 million SMS messages monthly.
  • Engineering Team Leadership: Led a team of 20+ engineers across the JustCall web and mobile platforms, including key initiatives like the JustCall Sales Dialer.
  • Product and Design Leadership: Directed JustCall’s product and design strategies, defining the product roadmap and enhancing the UI/UX for improved user engagement.
  • Fraud Prevention System: Built a robust fraud control system, preventing up to $10,000 in potential daily fraud.
  • VoIP Quality Optimization: Enhanced VoIP call quality significantly by optimizing JustCall’s desktop and mobile apps to operate under 1Mbps internet speeds and implementing the Opus codec (replacing PCMU), reducing latency, jitter, and packet loss.
  • Sales Dialer Introduction: Launched the JustCall Sales Dialer, providing auto and predictive dialing features to reduce idle time and drive higher sales.
  • Team Expansion and Support Scaling: Grew the engineering team for calling, SMS, platform, and mobile to over 25 engineers and helped established a support and customer success team of over 15 representatives.
Team LeadershipProduct DevelopmentEngineering LeadershipVoice over IP (VoIP)Fraud PreventionUI/UX Design

Software Engineer

Promoted

Mar 2016Oct 2019 · 3 yrs 7 mos · New Delhi, Delhi, India · On-site

  • JustCall Web Platform Development: Developed the JustCall web platform, enabling users to make and receive calls over VoIP and SMS/MMS, purchase phone numbers globally, access detailed analytics, and integrate seamlessly with CRM and helpdesk tools.
  • Advanced Call Routing Infrastructure (VoIP): Built and optimized call routing infrastructure, introducing advanced features like IVRs, call recording, call merging and transfers, SIP integrations, and customizable call greetings.
  • Scalable Calling Infrastructure: Scaled the platform to handle over 800,000 VoIP calls monthly.
  • Global SMS Capability: Enabled global SMS functionality, supporting a traffic volume of 500,000 messages monthly.
  • JustCall Marketplace: Launched the JustCall Marketplace, allowing users to install add-ons and integrate with a wide range of third-party tools.
  • CRM and Helpdesk Integrations: Collaborated with the integration team to successfully launch over 25 integrations with popular CRMs and helpdesk platforms, enhancing connectivity and workflow automation for users.
Software InfrastructureSoftware DesignWeb EngineeringPHPMongoDBMySQL

iOS & Web Application Developer

Mar 2016Jun 2016 · 3 mos · New Delhi, Delhi, India · On-site

  • JustCall iOS App Development (v1): Led the development of the JustCall iOS app built on Objective-C, later incorporating Swift, and integrated CallKit for seamless calling functionality allowing users to call prospects and customers across the globe.
  • JustCall Voice Call Routing Infrastructure: Engineered the backend infrastructure for JustCall’s voice routing system, supporting outbound and inbound calling functionality to 70+ countries within the JustCall mobile app.
  • ViralWoot iOS App Development: Designed and launched the ViralWoot iOS app, a comprehensive Pinterest marketing, scheduling, and analytics tool, empowering over 70,000 marketers, bloggers, and businesses in 43 countries.
iOS DevelopmentObjective-CSwiftPHPMySQL

Justcall

Director - Engineering

Jun 2016Present · 9 yrs 11 mos · New Delhi, Delhi, India · On-site

  • As one of the founding engineers at JustCall, I played a pivotal role in scaling the platform from $0 to $30+ million ARR. I led major initiatives, including the launch of JustCall AI real-time conversation intelligence, scaling infrastructure to support 7,000+ SMBs, and expanding JustCall's VoIP capabilities globally. I also contributed to team growth, from 4 to 110 engineers, and drove product innovation across web and mobile platforms.

Education

Guru Gobind Singh Indraprastha University

Bachelor of Technology (B.Tech.) — Information Technology

Jan 2012Jan 2016

Guru Tegh Bahadur 3rd Centenary Public School

CBSE Board — Science Non Medical

Jan 2012Present

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