Apr 2023 – Mar 2024 · 11 mos

• Led and scaled the product marketing team while mentoring product team members.
• Worked with sales leadership to craft pitches, collateral, and demos, contributing to USD 100K+ ACV deals with Lexus, Stellantis, Tata Motors, and Asian Paints.
• Owned the launch of Autodome, a visual immersion platform (AR/VR) that enabled better discovery and sales for auto brands.
• Directed integrated marketing operations, overseeing PR agencies and vendors to align with GTM strategy.

Nov 2022 – Mar 2023 · 4 mos · Noida, Uttar Pradesh

Jan 2022 – Oct 2022 · 9 mos · Remote

• Led product marketing for inbound growth, collaborating with Performance marketing, SDRs, design, and SEO teams.
• Developed product positioning and messaging across feature pages of the Atlan website.
• Ran and scaled product webinars, boosting attendance to 32% in 3 months.
• Optimized landing pages through A/B tests, increasing conversion rates by 5%-7%.
• Identified audience pain points and buying behavior to refine messaging and improve funnel performance.

Oct 2020 – Oct 2021 · 1 yr

• ● Led the go-to-market for VWO FullStack, a server-side testing product.
• ● Grew the revenue to approx. USD 500K ARR product in 8 months.
• ● Independently worked to improve the G2 rankings for VWO from 13th to 5th in 6 months.
• ● Conducted ideal customer profile research for defining positioning and messaging.
• ● Hosted weekly VWO Ask Me Anything webinars for customers.
• ● Wingify is the parent org of the VWO platform.

Jan 2020 – Oct 2020 · 9 mos

• ● Led the Customer Marketing pod and worked with product and customer success teams to drive adoption of new features.
• ● Created a churn mitigation process for retaining customers.
• ● Collaborated with the product teams to action customer feedback.
• ● Ran the launch campaign for a new product, VWO Deploy.
• ● Owned the monthly VWO newsletter for new product updates.

Jan 2020 – Oct 2021 · 1 yr 9 mos

May 2019 – Dec 2019 · 7 mos · Noida Area, India

• ● Led the go-to-market of XTEN-AV and generated USD 40K of revenue at launch.
• ● Liaisoned with relevant media outlets for coverage.
• ● Created marketing communication for acquisition and webinars.
• ● Managing sales leads from enterprises.
• ● Ownership of all social media channels and campaigns.

Jun 2018 – Apr 2019 · 10 mos

• ● Website content writing for new B2B businesses.
• ● Created Social media posts and content for apps and businesses.

Jun 2016 – Jun 2018 · 2 yrs · New Delhi Area, India · On-site

• ● Successfully launched 15 retail centres across NCR, Bengaluru & Chennai.
• ● Improved conversion rates from 8% to 13% by implementing a CRM (ZOHO) for lead tracking.
• ● Executed offline marketing for 30 centres in NCR.
• ● Organized high-budget ticketed events for customer engagement.
• ● Built cross-promotion partnerships with brands such as Cloudnine Hospitals, Scholastic, KAYA, JAYPEE, Pathways.

May 2015 – Apr 2016 · 11 mos · New Delhi Area, India

• ● Managed clients like Askme.com for their restaurant reviews initiative & IMbesharam a wellness brand.
• ● Content calendars for client’s social media.

Oct 2012 – Mar 2013 · 5 mos · New Delhi Area, India

• ● Conducted industry research involving market size, segmentation, and market dynamics.
• ● Primary and secondary research to collect data and insights.
• ● Forecasting of industry parameters via econometric modeling based on macro-economic data.

Jun 2010 – Jul 2010 · 1 mo · Noida Area, India

• Upon the completion submitted a project report
• named “Factors Affecting the Indian Commodity Market”.
• Findings: The Correlation of various Commodity prices to USDINR rate suggested that for the period of; as the USDINR exchange rate kept reducing (i.e. the Rupee became stronger), the
• commodity prices increased.
• Role & Responsibilities
• Compiling the daily report of the market for the research desk.
• Along with the project, was also entrusted with various data research jobs.