Rajkumar Singh

Design Manager

Bengaluru, Karnataka, India13 yrs 5 mos experience

Highly Stable

Key Highlights

Proven expertise in brand and category development.
Strong track record in managing P&L responsibilities.
Successful in scaling product innovations significantly.

Stackforce AI infers this person is a Marketing and Brand Management expert with extensive experience in FMCG.

Contact

rajkumar.singh2012@gmail.com LinkedIn

Skills

Other Skills

Business AnalysisBusiness SimulationsBusiness StrategyCompetitive AnalysisMarket ResearchMarketing StrategyRetailSalesSales ManagementStrategic PlanningTeam ManagementVendor Management

About

Specialties: Brand Management Sales Management Strategic consulting Business simulation Marketing Management

Experience

Grupo bimbo

2 roles

Director Marketing - Breads and Buns

May 2025 – Present · 10 mos · Gurugram, Haryana, India

Leading brand and category development initiatives across Breads , Buns/Pav categories

Director Marketing - SBG & Toasted Breads

Sep 2023 – Jun 2025 · 1 yr 9 mos · Gurugram, Haryana, India

Amazon

Marketing Lead- Events

Jun 2022 – Aug 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

Britannia industries limited

3 roles

Group Product Manager -Britannia Goodday

Feb 2021 – May 2022 · 1 yr 3 mos

Handling entire portfolio of Goodday - biggest brand in Britannia stable

Group Product Manager- Cakes & Croissant

Promoted

Feb 2020 – Feb 2021 · 1 yr

Handled entire portfolio of Cake & Croissant category, Scaled up 2 innovation to 50 Cr in year 1

Product Manager

Aug 2017 – Feb 2020 · 2 yrs 6 mos

Cavinkare

2 roles

Brand Manager - Indica

Nov 2016 – Aug 2017 · 9 mos

Managing entire P&L responsibility of Indica- flagship haircolor brand of Cavinkare Pvt Ltd
Build Brand Equity via development & implementation of TVCs along with print, OOH, POS creative’s with the creative agency
Developing NPD & Designing Marketing Calendar for NPD (including ATL /BTL / Sampling/Trade &Consumer promotion)

Brand Manager - Nyle

Jan 2016 – Nov 2016 · 10 mos

Entire P&L responsibility for Nyle brand portfolio
Working with cross funcational team like R&D, MR to build NPD for Brnad extension
Build Brand Equity via development & implementation of TVCs along with print, OOH, POS creatives with the creative agency.
Conducting customized consumer studies for insights

Vodafone india

3 roles

Marketing Manager

Jun 2015 – Dec 2015 · 6 mos

Handling Data usage & Retention portfolio for entire Mumbai circle
Making Products for enhanced consumption by Data consumer- Content as a mode
Improving data extraction from current prepaid and postpaid base

Area Sales Manager

Jun 2013 – May 2015 · 1 yr 11 mos

Handling 5 Districts in CG with a combined Distributor strength of 67 ( delivering ~ 2.5Cr/ Month), Managing a Team of 5 Relationship manager and 10 PSR
Managed the Sales Planning, Merchandising, Commercial Discipline & Optimum Mix management for maintaining right profitability at the counters
Enhanced prepaid extraction by conceptualizing, launching and driving Cell site intelligence model

Management Trainee

Jun 2012 – Jun 2013 · 1 yr

Perfetti van melle

Summer Intern

Apr 2011 – Jun 2011 · 2 mos · Delhi, Punjab & Western UP

Formulate ‘Go to market strategy’ for Stop Not -Bridge category snack in N. India ( NCR and Western UP)
Competitor Analysis: Analyzing distribution channel and best practices followed by leading company like Frito Lays, ITC’s Bingo etc in Snacks market