May 2021 – Present · 5 yrs · Singapore

• Omnicom Media Group (OMG), the media powerhouse of Omnicom Group Inc., drives game-changing experiences for consumers, clients, and talent. Fueled by the Omni marketing system, OMG unites top-tier agencies—OMD, PHD, and Hearts & Science—plus its data powerhouse, Annalect. As the force behind global brands, OMG delivers cutting-edge, media-led, data-driven solutions worldwide.

Jul 2018 – May 2021 · 2 yrs 10 mos

• 1. Managing P&L for the biggest agency programmatic desk in India.
• 2. Grew business to 10 folds over the past half decade.
• 3. Mentoring the next generation digital leaders by creating the right sustainable growth vision.
• 4. Working with 150+ active advertisers across multiple industries.
• 5. Successfully built partnerships with leading technology, media & measurement players to drive digital first strategy.

Oct 2016 – Jul 2018 · 1 yr 9 mos

• 1. Leading the team of experts on programmatic data driven planning & delivery for 150+ top advertisers of India.
• 2. Elegantly transitioned organization's process in 3 yrs from being a agency trading desk to a Programmatic data driven platform & outcome driven media company in India.
• 3. Helping brands onboard CRM, offline data & build content, creative ideas for a culture that lives digitally based on Audience behavior/interest insights.
• 4. Proficient in handling the complete digital campaign life cycle operations from planning to billing stage, 360° campaign management.
• 5. Developed business and partner relations with leading ad networks/publishers from both data & inventory prospective.
• 6. Monthly business reviews with C-level executives on both client & agency teams to design brand strategies.
• 7. Setup a 8 member team to manage the $15 million+ billings.
• 8. Proficient in managing the complete process operations from planning, resource utilization, execution, monitoring, manpower management.
• 9. Quarterly programmatic training workshops in partnership with GroupM learning hub community to reinforce data driven planning for agency & client teams.

Feb 2015 – Oct 2016 · 1 yr 8 mos

Mar 2014 – Feb 2015 · 11 mos

• Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences.

Apr 2011 – Mar 2014 · 2 yrs 11 mos · Noida Area, India

• Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.
• Manage multiple advertiser and agency accounts, developing positive working relationships with the media buyers, planners and operations teams.
• Got in depth knowledge about online campaign management from media planning stage to final execution & revenue reporting
• Automated the whole billing process within one year of joining by Integrating the Ad server( Expo9) with the accounting software(Microsoft Great Plains) which in turn helped increasing the accuracy of booking the correct revenue in first go & in gaining client satisfaction.
• Led the transition of Adotube (Acquired by Exponential Group in 2012) activities & making it as a role model process for other Exponential divisions.
• Preparing campaign insights reporting, including analysis and research along with 3rd party performance and delivery data.
• Taking care of billing cycle for online business customers and revenue projections for the company in association of Sales & operations team.
• Managing successful campaign deployments and ensuring ongoing high client satisfaction and renewal.
• Releasing and blocking of the Campaigns.
• Regular interactions with the Advertisers & Agencies for resolutions of queries on claims made through mediums like email, phone, faxes and con-calls. & make necessary adjustments to the settlement and responding in a timely manner.
• Act as a liaison between client & cross functional teams (Sales, Operations, Analytics, Creative, etc.)
• Adjustment of Volume Discounts for the clients at periodic intervals.
• Experienced in handling process documentation (SOP’s/reporting templates etc.)
• Ensuring Timely completions of monthly/quarterly close cycles from Revenue prospective.

Jul 2009 – Mar 2011 · 1 yr 8 mos · Noida Area, India

• Transition the Procure to Pay process of ‘Anheuser-Busch InBev’ for European countries & got in depth knowledge about Sap ERP, ISP and P11 module.
• Recognizing problematic area and acting quickly & efficiently to meet SLA.
• Preparing Bi-weekly report on Purchase order’s in the SAP ERP and SAP ISP to find out what all orders are still pending for invoice and goods receipt booking.
• Organizing and attending calls with client to review different reports.
• Handling Reimbursements Claims (Expense Notes) for AB-Inbev employees.
• Validating and Processing PO & Non PO based invoices by using 2 way and 3 way match methodology.
• Well versed in handling all Purchase Order & Master Data activities.
• Process Development
• Created a Reconciliation report in SAP ERP and P11 module for analyzing whether the PR has been converted with correct amount into PO or not. And was awarded with the best improvement idea of that quarter across whole Wipro through a mass mailer.

Sep 2008 – Jul 2009 · 10 mos · New Delhi Area, India

• Attending Inbound calls for existing customer regarding their card related queries and making Outbound calls to eligible customer for fixing appointments with companies relationship manager’s.
• Business reporting to analyse conversion trends & data performance.
• Maintaining M.I.S report and creation of lead sheet in MS Excel.
• Handled special projects, campaigns for American Express first kingfisher platinum card and complete them within a timely manner.