Aditya Paranjape

CEO

Bengaluru, Karnataka, India20 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of experience in startups and entrepreneurship.
Expert in scaling businesses and setting up processes.
Strong background in quick commerce fulfillment.

Stackforce AI infers this person is a seasoned leader in B2B and B2C e-commerce and quick commerce sectors.

Contact

aditya.pjpe@gmail.com LinkedIn

Skills

Other Skills

Business AnalysisBusiness DevelopmentBusiness StrategyBusiness WritingCRMCategory ManagementCompetitive AnalysisCustomer Relationship Management (CRM)Customer ServiceE-commerceEmailKey Account ManagementLeadershipManagementMarket Research

About

Close to 20 years of experience across early stage and series C startups, 2X entrepreneur in B2B and B2C domains. Demonstrated ability to rapidly scale up a business, set up processes and execute new business ideas. Great understanding of marketplace businesses. I currently handle quick commerce fulfilment for platforms. This is a multi-city operation, with both procurement and operations under my purview.

Experience

Ninjacart

Quick Commerce Business Head

Jan 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Zolve

Generalist

Apr 2022 – Jan 2023 · 9 mos · Bengaluru, Karnataka, India

Edlp retail

Co-Founder

Mar 2020 – Apr 2022 · 2 yrs 1 mo · Bengaluru, Karnataka, India

Ninjacart

2 roles

Category & Farmer Sourcing

Apr 2019 – Mar 2020 · 11 mos · Bengaluru, Karnataka, India

Heading the category and farmer sourcing functions at Ninjacart. Working on initiatives to drive profitable growth

GM, Business Expansion

May 2018 – Apr 2019 · 11 mos · Bengaluru, Karnataka, India

Scaled up Ninjacart to 7 cities pan-India. Helped develop the expansion playbook for the company and built out great teams to own the city business.

Dethaali.com (own startup) and advising some other startups

Co-founder

May 2015 – Apr 2018 · 2 yrs 11 mos · Greater Bengaluru Area

We built Dethaali.com with the intention of making simple , homely meals available to time starved professionals, who are unable to make the time for healthy meals due to lack of options. While we are primarily B2C, we have also started limited B2B trials and have had some success.

Ebay india

Head mCommerce & Category Manager

Dec 2013 – Apr 2015 · 1 yr 4 mos · Mumbai Metropolitan Region

I was fortunate to dabble in more than one role at eBay India.
As a Category Manager at eBay, I manage Laptops, Cameras , LEDs/ TVs and Home Appliances in addition to a few accessory categories. I have worked on launching special projects like the Laptop exchange program.
As the Head of mCommerce, my work primarily involved looking at ways of improving user experience on our mobile platforms (App and m-site) and looking at ways of incentivizing users to switch to mobile devices.

The mobilestore/ impact retail (later part of the mobilestore)

Head eCommerce (and other roles)

May 2005 – Dec 2013 · 8 yrs 7 mos · Mumbai/Bangalore/Kuwait

Headed the eCommerce business at The MobileStore. Set-up the eCommerce business from scratch. Also handled roles in Retail Operations and business development (as part of the Impact Retail startup team - Impact retail was subsequently bought by The MobileStore)