Jun 2002 – Present · 23 yrs 11 mos

• Design Thinking, Innovation Strategies, Entropy Reduction, Systems Design, Brand Innovation, Brand Communication, Spatial Design, Immersive Environments, Museum Design, Core Communication

Jun 2002 – Present · 23 yrs 11 mos

• I head the company’s fast-growing global operations, strategic consulting, key account and reputation management

Jun 2002 – Present · 23 yrs 11 mos

• A firm believer in finding the positive valance & reducing the entropy to deliver impactful design solutions, I'm one of the founding directors of Lokusdesign, a leading Brand Strategy, Transformation & Communication Design company. I'm responsible for driving organizational growth & leading Design Strategy advisory for its key clients. I strive to deliver impact to the design consultancy’s client partners to innovate, transform, & grow using design as a tool of competitive advantage.
• Bringing more than 17 years of rich experience in Strategic Brand Consulting, Design Innovation, & Design Research. I have worked across a range of sectors with notable Strategic engagements including J & J, Mitsubishi Hard Metal India, ITC, Smirnoff, Cadbury, Wipro Tech., Boston Scientific, Nestle, Dabur, Raymond, Havells, Pidilite, Honeywell, Bajaj Electricals, Unilever, Marico, Cox & Kings, Sharp.
• Apart from Lokusdesign, I'm a Jury, prestigious India Design Mark, Govt. of India, a member of CII’s National Committee on Design, CII’s Committee on Design Interventions in Smart City & member of the Board of Studies, MIT Institute of Design, World University of Design, and WeSchool (Wellingker Institute).
• Being passionate about grooming the next generation of design & communication professionals, I'm a guest lecturer at premier design and management institutes across the country including NID, SP Jain, IIM Trichy, MICA, Symbiosis Institutes, Welingkar, MIT-ID, NIFT, amongst others.
• I was awarded the prestigious Rado Fellowship, Rado Watch Co., Switzerland, and Opus Design Award. International Eye Wear Design competition, Patrick De’ Hass Committee’s special prize for Iris fashion eyewear for the blind.
• For more than 17 years I have worked as an advisor to senior executives tasked with driving growth and Innovation. Understanding how Strategic Design drives business results has been my passion since graduating from the National Institute of Design.