Oct 2024 – Present · 1 yr 5 mos · India

Aug 2023 – Oct 2024 · 1 yr 2 mos · Noida, Uttar Pradesh, India · On-site

Aug 2022 – Jun 2023 · 10 mos · Remote

• + Built a system for end-to-end content creation, publishing, and distribution management.
• + Led a team of content writers and designer in generating clickable, conversion-friendly B2B content.
• + Planned website structure, with a mix of conversion, branding, and value-offering layout.
• + Assisted the SEO team in understanding content intent and the right keyword selections.
• + Assisted HR team in building content-driven employee branding strategies.
• + Kept track of content performance through analytics and report.
• + Worked on high conversion copies such as webpages, emailers, case studies, and decks.

Jan 2022 – Aug 2022 · 7 mos · India · Remote

• Worked with multiple startups to help shape their content roadmap.
• + Marquee - An investment facilitation website. Helped them with writing SEO-friendly content and case studies to showcase their expertise.
• + StarTrooper - A PR website.
• Helped them with identifying the best topics for service promotion and assisted them with writing the blog content.
• + Pickrr - A logistics provider company.
• Assisted them in drafting a content strategy, revamping of outdated content, content repurposing, and new blogs, infographics.
• + DianApps - A mobile app development company.
• Helped them with making a content plan and supported them with multiple content formats like - Website pages, landing copies, blogs, PPC ad content, social media content. Plus, played a role in building and mentoring their team of content writers.
• + ByteProjects - A blockchain service firm.
• Helped them with their client's website and whitepaper requirements.
• + Finvolv - A LoanTech company.
• Assisted them with planning and finalizing the structure of website, provided them conversion-friendly website copies.

May 2021 – Jan 2022 · 8 mos · Bengaluru, Karnataka, India · On-site

• + Worked on multiple content formats - articles, emailers, ebooks, case studies, etc. according to the target group's needs.
• + Created content guidelines and operational processes for smooth functioning of the team.
• + Led a team of content writers as they navigate writing conversion copies around employee healthcare domain.
• + Assisted SEO team in identifying the right set of keywords that align with the sales conversion funnel.
• + Assisted HR team in building content-driven employee branding strategies and finding good talent by being involved in the interview process.
• + Kept track of content performance through analytics and report.
• + Worked in close coordination with the sales team to convert business and market insights into client communication collaterals.

Feb 2019 – May 2019 · 3 mos

• Helped My Angels Academy - an NGO working with underprivileged children - develop their website and create an online presence

Nov 2018 – Jun 2021 · 2 yrs 7 mos

• + Led a team of content writers as they navigate writing conversion copies around disruptive technologies like Blockchain, AI, SaaS, etc.
• + Assisted SEO team in identifying the right set of keywords that align with the sales conversion funnel.
• + Assisted HR team in building content-driven employee branding strategies and finding good talent by being involved in the interview process.
• + Kept track of content performance through analytics and report.
• + Worked in close coordination with the sales team to understand business, market needs and prepare collaterals.
• + Worked with design and video editing teams to ensure visuals and brand requirements are aligned.

Oct 2017 – Nov 2018 · 1 yr 1 mo

Dec 2016 – Aug 2017 · 8 mos · Noida

• + Created content system for the writers and freelancers to follow
• + Worked on content creation along the lines of blogs, emailers, brochures, etc.
• + Assisted SEO team with optimization and off-page SEO activities.

Aug 2014 – Dec 2016 · 2 yrs 4 mos · Noida Area, India

• + Created content system for the writers and freelancers to follow
• + Worked on content creation along the lines of blogs, emailers, brochures, etc.
• + Assisted SEO team with optimization and off-page SEO activities.

Feb 2014 – Aug 2014 · 6 mos · Noida Area, India

• Being in a start up has its own perks, I got to work on various fields and explore my horizons. I wrote for ThinkingTreee Consulting Pvt. Ltd. and ThinkingKids Education Pvt. Ltd. (the sister concern).
• My job role included -
• Creating Blogs and Articles for ThinkingTree and ThinkingKids
• Managing the social media platforms for both ThinkingTree and ThinkingKids
• Preparing press releases
• Drafting eMagazines content
• Designing internal communications strategy
• Researching on new ventures of interest to the company

Apr 2013 – Jun 2013 · 2 mos · Noida Area, India

• I was supposed to generate leads for Wildnet Technologies' Pay Per Click Services and create a database of the same.