Jan 2020 – Mar 2024 · 4 yrs 2 mos · Chennai, Tamil Nadu, India · Remote

• Provided freelance digital marketing services such as Website Design + Development, Content Marketing, Social Media Branding + Advertising, Search Engine Marketing (SEM), and Search Engine Optimization (SEO), at both individual and team-based capacities.
• Together, we worked towards championing B2B and B2C digital marketing at regional, national, and international levels.

Dec 2018 – Dec 2019 · 1 yr · Chennai Area, India

• Championed content creation and distribution on social media for:
• Kissflow - A leading digital workplace software used by 10,000+ customers, across 160 countries.
• WorkMinus - An online media house and a podcast that speaks to leaders from around the world, towards building a company that thrives in the future of work.

Sep 2018 – Dec 2023 · 5 yrs 3 mos · Chennai Area, India · Remote

• I consult with clients to help restrengthen their research of the digital sector with my opinions and insights on the market. The consulting service is guarded by a strict compliance framework crafted by GLG, which ensures that all conversations are industry level discussions that revolve solely on publicly available and non-proprietary information.

Apr 2016 – Aug 2018 · 2 yrs 4 mos · Chennai, Tamil Nadu, India

• Functioned as Social Media Manager for the Singapore market
• Built the framework, process and pioneered Growth Hacking to achieve traffic acquisition for brands like Singapore Kindness Movement, Melco Resorts & Entertainment, and Land Transport Authority of Singapore
• Implemented and managed On-page SEO as part of the phase 2 strategy for Growth Hacking
• Handled the complete website CMS and conceptualized artworks towards crafting advertising + web banners for Volkswagen Singapore
• Implemented and managed YouTube SEO for brands like NTUC, Volkswagen Singapore and
• Singapore Airlines
• Key responsibilities also included Community Management (for Omron Healthcare Singapore & Malaysia), Content Strategy and Media Management (Facebook and Instagram Ads) for all brands under the KRDS Singapore umbrella (includes HBO and Meiji)

Oct 2014 – Apr 2016 · 1 yr 6 mos · Chennai Area, India

• Functioned as Social Media & Client Servicing Manager
• Managed social media content strategy, planning, and promotions for clients, across verticals like App Development, E-commerce, Healthcare, Retail, and Real Estate
• Managed Facebook and LinkedIn advertisements
• Acted as the channel of communication between clients and the agency to manage resource allocation, timelines, project briefing and delivery
• Facilitated project management in design, UX and web development
• Actively brainstormed with team members to develop interactive landing pages and websites that are optimized for engagement and lead generation
• Generated monthly social media reports with Google Analytics as a primary resource of metrics, to provide actionable insights
• Drafted digital marketing proposals that contributed towards the business development goals of the agency, with an 80% conversion rate
• Crafted blogs on digital trends that contributed towards the SEO goals for the client and the agency
• Delivered benchmark results for e-commerce and industrial brands like Planet Superheroes and Saint-Gobain, achieving a 4x increase in leads and tapping undiscovered target segments via Facebook Ads
• Managed live tweeting for events hosted by the Murugappa Group, pointing to an average of 100,000+ impressions (during event hours) on Twitter

May 2014 – Sep 2014 · 4 mos · Bengaluru Area, India

• Functioned as Account Coordinator under the Technology vertical
• Managed PR for element14, Hitachi Data Systems, and Mu Sigma; pitching and generating cover stories and media interactions in mainline publications
• Responsible for formulating an cutting-edge tech media list for all metropolitan cities in India
• Constantly studied the vast scenario and the PR scope for concepts like Big Data, Decision Sciences, and Smart Cities, to prepare pitch plans and set media coverage goals for clients
• Facilitated media briefing and drafted pre/post interview documents to support the client and the agency, in recording media interaction activities
• Coordinated with event management teams across India to ensure client participation in relevant events
• Compiled daily coverage monitor reports, result–focused weekly/monthly media reports, and managed media activity sheets, on a real time basis
• Helped organize and facilitate blogger meets for Xiaomi (India)

Feb 2014 – May 2014 · 3 mos · Chennai Area, India

• Functioned as Creative Strategist (Management Trainee) under the Social Media team
• Was responsible for creating strategies for the team’s business development pitches and plans
• Generated campaign ideas for clients like Dell, firstcry.com, and Tiffin Box
• Managed the content plan for Maveric Systems across platforms (Facebook, Twitter, and LinkedIn)
• Built monthly reports to communicate social media performance and provide recommendations

Apr 2013 – May 2013 · 1 mo · Chennai Area, India

• Client Servicing, Media Management, & News Tracking.

Dec 2012 – Jan 2013 · 1 mo

Nov 2012 – Dec 2012 · 1 mo · Bengaluru Area, India

• Event promotions & on-ground production.

Oct 2012 – Nov 2012 · 1 mo · Chennai Area, India

Apr 2011 – Oct 2011 · 6 mos

Mar 2010 – Dec 2010 · 9 mos · Chennai Area, India