Varun Thirumalai

Digital Marketing Specialist

Chennai, Tamil Nadu, India12 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven expertise in digital marketing and brand communications.
  • Strong ability to thrive under aggressive deadlines.
  • Multi-linguist with a focus on impactful communication.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Digital MarketingBrand CommunicationsBrandingSocial Media StrategyContent Strategy

Other Skills

AdvertisingBrand DevelopmentCRMCommunicationContent MarketingEvent ManagementMarket ResearchMarketing StrategySearch Engine MarketingSearch Engine OptimizationSocial MediaSocial Media BrandingTeam ManagementWebsite Design

About

Fuelled by relentless curiosity to master Digital Marketing and Communication, I thrive in fast-paced, creative environments that push limits. I believe every challenge is an opportunity to redefine success, set new benchmarks, and unlock untapped potential. ⚡ Core Values: - A multi-linguist in online, communication-driven business. - Fluent in Digital Marketing, Branding Design, and Content Strategy. - Focused on impact, not recognition. - Big Ideas are the training ground; execution is the proving ground. - Proactive team player. - The calm one under aggressive deadlines, running toward the fire for operational support.

Experience

Saasboomi

3 roles

Lead - Digital Marketing & Brand Communications

Promoted

Apr 2024Present · 1 yr 11 mos · Remote

Digital MarketingBrand Communications

Volunteer - Branding & Social Media Strategy

Jun 2023Mar 2024 · 9 mos · Remote

BrandingSocial Media Strategy

Volunteer - Social Media

Jan 2019May 2023 · 4 yrs 4 mos · Remote

  • Asia’s largest SaaS ecosystem, for founders, by founders.

Self-employed

Digital Marketer

Jan 2020Mar 2024 · 4 yrs 2 mos · Chennai, Tamil Nadu, India · Remote

  • Provided freelance digital marketing services such as Website Design + Development, Content Marketing, Social Media Branding + Advertising, Search Engine Marketing (SEM), and Search Engine Optimization (SEO), at both individual and team-based capacities.
  • Together, we worked towards championing B2B and B2C digital marketing at regional, national, and international levels.
Website DesignContent MarketingSocial Media BrandingAdvertisingSearch Engine MarketingSearch Engine Optimization+2

Orangescape

Social Media Marketer

Dec 2018Dec 2019 · 1 yr · Chennai Area, India

  • Championed content creation and distribution on social media for:
  • Kissflow - A leading digital workplace software used by 10,000+ customers, across 160 countries.
  • WorkMinus - An online media house and a podcast that speaks to leaders from around the world, towards building a company that thrives in the future of work.

Glg (gerson lehrman group)

Expert Network Member

Sep 2018Dec 2023 · 5 yrs 3 mos · Chennai Area, India · Remote

  • I consult with clients to help restrengthen their research of the digital sector with my opinions and insights on the market. The consulting service is guarded by a strict compliance framework crafted by GLG, which ensures that all conversations are industry level discussions that revolve solely on publicly available and non-proprietary information.

Krds

Social Media Manager

Apr 2016Aug 2018 · 2 yrs 4 mos · Chennai, Tamil Nadu, India

  • Functioned as Social Media Manager for the Singapore market
  • Built the framework, process and pioneered Growth Hacking to achieve traffic acquisition for brands like Singapore Kindness Movement, Melco Resorts & Entertainment, and Land Transport Authority of Singapore
  • Implemented and managed On-page SEO as part of the phase 2 strategy for Growth Hacking
  • Handled the complete website CMS and conceptualized artworks towards crafting advertising + web banners for Volkswagen Singapore
  • Implemented and managed YouTube SEO for brands like NTUC, Volkswagen Singapore and
  • Singapore Airlines
  • Key responsibilities also included Community Management (for Omron Healthcare Singapore & Malaysia), Content Strategy and Media Management (Facebook and Instagram Ads) for all brands under the KRDS Singapore umbrella (includes HBO and Meiji)

Social beat

Social Media & Client Servicing Manager

Oct 2014Apr 2016 · 1 yr 6 mos · Chennai Area, India

  • Functioned as Social Media & Client Servicing Manager
  • Managed social media content strategy, planning, and promotions for clients, across verticals like App Development, E-commerce, Healthcare, Retail, and Real Estate
  • Managed Facebook and LinkedIn advertisements
  • Acted as the channel of communication between clients and the agency to manage resource allocation, timelines, project briefing and delivery
  • Facilitated project management in design, UX and web development
  • Actively brainstormed with team members to develop interactive landing pages and websites that are optimized for engagement and lead generation
  • Generated monthly social media reports with Google Analytics as a primary resource of metrics, to provide actionable insights
  • Drafted digital marketing proposals that contributed towards the business development goals of the agency, with an 80% conversion rate
  • Crafted blogs on digital trends that contributed towards the SEO goals for the client and the agency
  • Delivered benchmark results for e-commerce and industrial brands like Planet Superheroes and Saint-Gobain, achieving a 4x increase in leads and tapping undiscovered target segments via Facebook Ads
  • Managed live tweeting for events hosted by the Murugappa Group, pointing to an average of 100,000+ impressions (during event hours) on Twitter

The practice

Account Coordinator

May 2014Sep 2014 · 4 mos · Bengaluru Area, India

  • Functioned as Account Coordinator under the Technology vertical
  • Managed PR for element14, Hitachi Data Systems, and Mu Sigma; pitching and generating cover stories and media interactions in mainline publications
  • Responsible for formulating an cutting-edge tech media list for all metropolitan cities in India
  • Constantly studied the vast scenario and the PR scope for concepts like Big Data, Decision Sciences, and Smart Cities, to prepare pitch plans and set media coverage goals for clients
  • Facilitated media briefing and drafted pre/post interview documents to support the client and the agency, in recording media interaction activities
  • Coordinated with event management teams across India to ensure client participation in relevant events
  • Compiled daily coverage monitor reports, result–focused weekly/monthly media reports, and managed media activity sheets, on a real time basis
  • Helped organize and facilitate blogger meets for Xiaomi (India)

Gozoop pvt ltd

Management Trainee

Feb 2014May 2014 · 3 mos · Chennai Area, India

  • Functioned as Creative Strategist (Management Trainee) under the Social Media team
  • Was responsible for creating strategies for the team’s business development pitches and plans
  • Generated campaign ideas for clients like Dell, firstcry.com, and Tiffin Box
  • Managed the content plan for Maveric Systems across platforms (Facebook, Twitter, and LinkedIn)
  • Built monthly reports to communicate social media performance and provide recommendations

Imprimis life pr

MBA Summer Intern

Apr 2013May 2013 · 1 mo · Chennai Area, India

  • Client Servicing, Media Management, & News Tracking.

Img reliance pvt. ltd.

Tournament Staff (Aircel Chennai Open - 2013)

Dec 2012Jan 2013 · 1 mo

Only much louder

Event Staff (Bacardi - NH7 Weekender)

Nov 2012Dec 2012 · 1 mo · Bengaluru Area, India

  • Event promotions & on-ground production.

Ability foundation

MBA Intern

Oct 2012Nov 2012 · 1 mo · Chennai Area, India

Ddb mudra group

Project Co-ordinator

Apr 2011Oct 2011 · 6 mos

Sulekha.com

Freelance Writer

Mar 2010Dec 2010 · 9 mos · Chennai Area, India

Education

SYMBIOSIS INTERNATIONAL UNIVERSITY

Master of Business Administration (MBA) — Communication Management

Jan 2012Jan 2014

Work Remotely

Bachelor of Science (BSc) — Visual Communication

Jan 2008Jan 2011

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