Praveen Das

Co-Founder

San Francisco, California, United States15 yrs 8 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in signal-based marketing for B2B growth.
Proven track record in product management and analytics.
Strong background in corporate finance and data strategy.

Stackforce AI infers this person is a B2B MarTech expert with strong capabilities in data-driven product management.

Contact

Skills

Core Skills

Product ManagementData AnalyticsData IntelligenceData StrategyAdvertising SolutionsRevenue ScalingOperationsCorporate FinanceAdvisory ServicesCorporate Banking

Other Skills

AIAnalyticsAudience TargetingBrand AdvertisingCapital MarketsCommercial BankingCustomer Data PlatformData ManagementData MiningData ProcessingDerivativesDigital MarketingExecution MonitoringFinancial ModelingGeo Targeting

About

2024: The Year of Signal-Based Marketing for B2B B2B marketing is evolving rapidly, and it's time to adapt your playbook. - B2B buyers are self-educating more than ever - Social media is the new decision-making hub - Email performance is declining - Marketing budgets are tightening - Content marketing works only for a well-established product category Yet, the need to generate marketing-sourced revenue remains. In this landscape, signal-based marketing is the answer. - It consolidates account signals - Scores and segments accounts - Prioritizes and activates signals through sales and marketing channels But implementing signal-based marketing isn’t simple. Questions you might have: - What strategy should you use? - How do you identify and consolidate signals? - What channels should you focus on? - How do you build an effective marketing plan? - What tools and technology will you need? I have the answers. I've used signal-based marketing to help B2B brands grow, and I can help you do the same. Ready to transform your B2B marketing in 2024? Let's connect.

Experience

Factors.ai

Co-Founder

Jan 2020 – Present · 6 yrs 2 mos · Bengaluru Area, India

At Factors.AI, we are on a mission to simplify Analytics (across Marketing, Product verticals) and enable Users to focus on 'Why' their metrics are changing by leveraging Machine Learning and Data Mining techniques. We specialise in Event Driven Analytics and delight Business Users by automatically identifying patterns and outliers from the underlying data
If you are struggling with endless dashboards which raise more questions than answers or frustrated by the endless cycle of waiting for queries to run on your data warehouse, we will be able to help.

AnalyticsMachine LearningData MiningProduct ManagementData Analytics

Trufactor

Director of Product Management

Nov 2018 – Jan 2020 · 1 yr 2 mos · Bengaluru Area, India

TruFactor's Intelligence-as-a-Service offering sits at the intersection of
mobile data, privacy, and AI. Built on a foundation of trust, compliance, and privacy, TruFactor ingests, filters, and processes over 100 TB of data daily via its patented anonymization platform. Proprietary AI transforms these raw signals into "application-ready" consumer intelligence that can be leveraged safely, securely, and seamlessly.
TruFactor is an InMobi Group company.

AIData ProcessingPrivacy ComplianceProduct ManagementData Intelligence

Inmobi

4 roles

Director Of Products

Promoted

Jan 2018 – Jan 2020 · 2 yrs

Building a portfolio of Data Management (Customer Data Platform) and Data powdered end products (InMobi Audiences) for the CMOs and Digital Marketing Teams globally. Manage a team of 4 FTEs in Product Management and 5-6 interns and work with an Engineering team of 30+ members. Areas of focus - building a high performance team, identifying customer pain points and use cases, prioritisation and execution of features, working with business and marketing stakeholders to iterate on the business model, pricing and go to market strategies.

Data ManagementCustomer Data PlatformDigital MarketingProduct ManagementData Strategy

Senior Product Manager

Jan 2016 – Jan 2018 · 2 yrs

Senior Product Manager working on targeting solutions for Brand Advertisers spanning USA, EU, China, Australia and South East Asia

Targeting SolutionsBrand AdvertisingProduct ManagementAdvertising Solutions

Product Manager

Promoted

Mar 2014 – Jan 2016 · 1 yr 10 mos

Product Manager working on the Audience and Geo Targeting Platforms at InMobi. Key Responsibilities include scaling revenues and striking data partnerships with local and global data vendors
Summary of Key Achievements
Deep understanding of the mobile ecosystem, particularly user location context and inferences based on location history of the User
Building a scalable Geo Targeting solution handling 7 Bn+ requests per day
Ability to work with remote teams and Driving adoption of targeting solutions amongst field teams in Australia, USA, UK and China

Audience TargetingGeo TargetingProduct ManagementRevenue Scaling

Strategy, Planning and Operations

Sep 2013 – Mar 2014 · 6 mos

Responsibilities included working with the Head of Products on Quarterly Product Planning, monitoring the execution cadence and tracking key product metrics.

Product PlanningExecution MonitoringProduct ManagementOperations