Aditya Varadarajan

CEO

Singapore, Singapore, Singapore15 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in digital marketing success.
Expertise in managing high-impact advertising partnerships.
Strong leadership in e-commerce strategy execution.

Stackforce AI infers this person is a seasoned professional in AdTech and Digital Marketing with a focus on e-commerce.

Contact

Skills

Core Skills

Digital MarketingBusiness Development

Other Skills

Account ManagementAdvertisingAffiliate MarketingApp MarketingBusiness StrategyClient ManagementCompetitive AnalysisConsultingCreative PitchingCustomer RelationsDigital StrategyE-commerceEmployee TrainingExcelGTM Strategy

About

Seasoned Sales and Marketing professional with experience in industry leading digital channels, and ecommerce retail segment with proven track record of delivering success. Strengths - Digital Marketing, SEM, Native Display, App Marketing, Social Media Management, Performance Marketing, Affiliate Marketing, Programmatic Advertising, Data Analysis, Sales, Consulting, Public Speaking, GTM Strategy, Team Leadership, Client Management, Project Management and People Management.

Experience

Inmobi

4 roles

Director India & SEA

Promoted

Jan 2024 – Present · 2 yrs 2 mos

Head the Microsoft Advertising business partnership in high potential emerging markets like India and SEA. With primary focus on building and executing strategic initiatives targeted towards increasing new acquisitions and adoption of Microsoft Advertising propositions like Display, Online Video, Native Ads, CTV and Search.

Market PlanningTeam ManagementManagementTeam BuildingBusiness DevelopmentMarketing Strategy+3

Business Head INSEA

Apr 2022 – Dec 2023 · 1 yr 8 mos

Heading Business Development and Account Management across India & SEA for Microsoft Advertising at InMobi.
The role entails working with platform leads and the executive team to maintain the yearly operating plan. Ideating solutions on GTM strategies in relating to performance marketing and branding in the AdTech Marketplace. Collaborating with Microsoft leadership and structuring quarterly and annual business and marketing plans. Managing the team to deliver performance as per the yearly plan and delivering strategic projects on new business initiatives.

Market PlanningBusiness Development

Head Of Account Management

Promoted

Jul 2021 – May 2022 · 10 mos

Spearheading efforts to grow the Microsoft Advertising business through strategic client partnerships, team management, and efficient workflow management.

Senior Manager Account Management

Dec 2019 – Jun 2021 · 1 yr 6 mos

Walking tree

Senior Digital Marketing Manager

Apr 2019 – Dec 2019 · 8 mos

Led digital projects encompassing the go-to-market strategy for e-commerce, SEM planning, SEO management and web development for the brands housed under Walking Tree ventures.

Market PlanningDigital Marketing

Madhura agro process private limited

Partner Director Marketing And Business Development

Jul 2017 – Dec 2019 · 2 yrs 5 mos · Greater Coimbatore Area

Developed and executed the go-to-market strategy for an incubated product by creating a revenue model and supply chain ecosystem, to successfully deliver to retail.
Hired and managed regional sales leads, channel partners and marketing partners across India.
Managed marketing activities covering digital (Adwords, Facebook, Instagram, organic and email) and conventional (trade fairs, cultural exhibitions, sampling activities in corporates and residential zones) to collect customer preferences and trends.

Market PlanningBusiness Development

Google

3 roles

Account Manager

Sep 2015 – Jun 2017 · 1 yr 9 mos · Hyderabad, Telangana, India

Account Manager - Retail (North America) | Campaign Manager - Retail (UK)
Managed client relationships, internal team projects and online ad portfolio for large retail clients in the floral, apparel and gifting category who contributed to $60M annually in digital spend

Associate account strategist

Promoted

Jan 2013 – Aug 2015 · 2 yrs 7 mos · Hyderabad, Telangana, India

Account Optimizer- Retail (UK) | Account Optimizer - Retail (North America)
Optimized and enhanced digital performance of high revenue retail clients. Identified and root caused client’s performance and suggested punitive measures to drive improvements