Peep Laja

CEO

Austin, Texas, United States22 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in conversion optimization and marketing strategy.
Proven track record in B2B customer insights.
Leadership experience in multiple successful startups.

Stackforce AI infers this person is a SaaS and MarTech expert with a focus on B2B marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBusiness Development

Other Skills

B2BB2B message testingB2B user testingBloggingBrand ManagementBusiness StrategyBusiness-to-Business (B2B)CROContent MarketingConversion OptimizationDifferentiationDigital MarketingDigital MediaE-commerceEmail Marketing

About

Most of your future revenues are gonna come from future customers. If you knew *exactly* what your target customers think about your category (and your company in particular), what their top priorities and very big problems are, what unsaturated channels they use to learn about solutions, this is what'd happen to your business: - you'd nail your messaging, speaking exactly to their pain points - your conversion rates would go up because your pitch resonates better, - your CAC would go down as you'd use the right channels with the right message, - you'd create more meaningful content that moves the dial, - you'd be more deliberate and accurate in providing more value at every touch point, - you'd know how to price your products to maximize willingness to pay, - you'd know how to differentiate, - you'd know where your go-to-market strategy is off, and could fix it. The beautiful thing? You can know all of this with Wynter in under 48 hours.

Experience

Cxl

2 roles

Chairman of the Board

Nov 2022 – Present · 3 yrs 4 mos

CEO

Jan 2011 – Nov 2022 · 11 yrs 10 mos

CXL is the world leader helping determined marketers become the top 1% in the world.
We identify the best marketing practitioners in the world and get them to teach what they know. Our courses are in-depth, follow performance-focused training methods, and get you the results you seek.

Wynter

CEO

Jan 2021 – Present · 5 yrs 2 mos · Austin, Texas, United States

Wynter can tell you almost anything you want to know about your ICPs, and what they think about you.
Can you list your target customer’s top 3 priorities and pain points?
What about the top channels they use to learn more about the types of solutions you sell?
If you don’t, your go-to-market plan is flawed. Wynter offers a suite of tools to deliver hi-fidelity insights straight from your ICPs:
Target customer surveys
B2B message testing
On-demand ICP interviews and sales meetings
B2B user testing
Verified B2B audiences, target by title and industry. Everything is self-serve and on-demand.
Answers delivered in 12-48 hrs.

Target customer surveysB2B message testingOn-demand ICP interviewsSales meetingsB2B user testingMarketing Strategy+1

Speero

2 roles

Chairman of the Board

Promoted

May 2016 – Present · 9 yrs 10 mos

Speero, formerly known as CXL agency, is a consultancy I founded in 2011. I was the active CEO until 2016, and have been a board member since.

Principal

Sep 2011 – May 2016 · 4 yrs 8 mos

Founder and Principal of this conversion optimization agency. Back then known as CXL, later rebranded to Speero.

Traindom

Head of Marketing, co-founder

Nov 2009 – Oct 2011 · 1 yr 11 mos · Austin, Texas, United States

I founded a SaaS startup for building and selling online courses. It was ahead of it's time. Didn't work out in the end. Lots of lessons learned that help me turn my next venture - CXL - into a major success.

Panama internet marketing

Digital Marketing Consultant, founder

Sep 2007 – Jun 2009 · 1 yr 9 mos · Panama City, Panama

Consulting company focused on digital marketing - high-converting websites, PPC and SEO services. Digital strategy, consulting and execution. I did a lot of lead generation and conversion optimization work for real estate, travel and hospitality industry for companies in Central America.

Real24.ae

Head of Sales and Marketing

Mar 2006 – Mar 2007 · 1 yr · Dubai, United Arab Emirates

I was heading marketing and sales for an online real estate portal in the United Arab Emirates.
I was responsible for the directing setting and vision building of the company. My responsibilities included business development, strategic and operational management of sales and marketing (both, B2B and B2C), managing the sales team, brand management, product development. I was the spokesperson for the company.

Aiesec uae

2 roles

Vice President Sales and Marketing

Promoted

Jul 2005 – Feb 2006 · 7 mos

Main responsibilities: overall organization country operations management, client partnership management & selling, service product development, staff training and coaching
Main experience and knowledge gained: strategic management, project management, sales & negotiation skills, persuasion and communication skills, working in a multi-cultural environment, creating synergy between different entities, coaching and mentoring.

Vice President External & Public Relations

Jul 2004 – Jun 2005 · 11 mos

Main responsibilities: managing relationships with partner companies, raising new partnerships, coordinating national sales teams, networking and representing the organization in external events, managing PR for the organization, strategic country operations development, coaching and mentoring.
Main experience and knowledge gained: selling and negotiating, developing sustainable partnerships, networking, managing different sales teams, project management, strategic management, public relations, and product development.

Playtech

Customer Success

Jul 2003 – Jun 2004 · 11 mos · Estonia

Main responsibilities: managing corporate accounts, servicing international clients, giving assistance to use our products.
Main experience and knowledge gained: Handling large corporate accounts, fast and efficient communication, problem solving and crisis management, overall understanding of global business, working together with many entities to complete tasks.

Millen mg

Web Developer

Jul 2002 – Jul 2003 · 1 yr · Estonia

Main responsibilities: managing IT projects, working together with clients on completing the tasks, web development, and database design.
Experience and knowledge gained: project management, web programming, system analysis and client relationship management.