Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

• Driving Growth & GTM at Opptra.

Jan 2024 – Jan 2025 · 1 yr · Bengaluru, Karnataka, India · Hybrid

• I take care of Gen AI GTM at Chargebee. My focus is on understanding the uniquity of the Gen AI market, articulating Chargebee's thought leadership, unique value proposition, driving marquee logo acquisition and revenue impact.

Mar 2022 – Jun 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

• I headed Azure cloud marketing across Asia delivering revenue & USD 50 Million+ quarterly pipeline impact from targeted marketing interventions.
• During this time I led of team of 8 Azure integrated marketers across all regions of Asia (SEA, ANZ, Japan, China, India & Sri Lanka) focused on a combination of local + regional event, content, social, digital marketing activations.

Jan 2019 – Jan 2022 · 3 yrs · Bengaluru Area, India

• Grew the Startup & SMB business by 10X over 2 years at a constant CAC and a CLTV/ CAC multiple of 5+ powering Razorpay from pre-unicorn stage to a decacorn++. Through this journey positioned Razorpay as unquestionably India numero uno B2B payments brand.

Jan 2017 – Present · 9 yrs 2 mos · Bengaluru Area, India · Remote

• I teach digital marketing, mobile marketing, influencer marketing, AI in Marketing at various IIMs (Indore, Kozhikode, Kashipur, Ahmedabad) in India, NUS Singapore and University of Victoria Wellington, New Zealand,.

Jan 2017 – Present · 9 yrs 2 mos

• Work with Startup Accelerators & Startups from - IIMA Ventures, Wadhwani Foundation, Global Innovation Hub, Various TiE Chapters...

Jan 2012 – Jan 2019 · 7 yrs · Bengaluru Area, India

• Headed marketing for HealthifyMe as it grew to become India's largest & most loved health & fitness mobile platform with 25 million+ users.
• I handled brand strategy, positioning, naming at Landor as an independent consultant for 3 marquee assignments -
• 1.) India's leading digital insurance player
• 2.) One of India's leading private banks
• 3.) One of the country's largest corporate acquisitions of a leading petroleum brand
• Headed marketing for Simplilearn as it became one of the world's largest professional upskilling platforms
• Was the first hire in marketing for Stayzilla which at one point was even bigger than Oyo Rooms. Grew the business 10X from Series A to B.

Jan 2009 – Jan 2012 · 3 yrs · San Jose, USA | Chennai, India

• My primary focus was on improving the guest checkout experience and playing a delicate balancing act between two potentially conflicting objectives - PayPal customer acquisition via checkout and transaction completion. I also managed some B2B product offerings earlier such as refunds, Auth Capture & label printing.
• Part of the consumer product team which rolled out some strategic initiatives for the German market aimed at enabling the marketplace (i.e eBay) play a more central role in controlling the entire transaction life cycle.
• Success metrics from some product launches are provided below -
• Launched a refund pricing model change for the NA region thereby bringing about additional $30,000 in incremental monthly revenues.
• Launched the CVV roll-out for master card funded transactions for gambling merchants thereby enabling PayPal to process $2.5 Million in additional payments volume in the EU

Jan 2006 – Jan 2009 · 3 yrs · New York, USA | Chennai, India

• Engaged in consulting & business development in the financial services space for multiple large banks in the United States in the capital markets (securities lending) spaces.
• The notable ones being engagements for a large financial institution in Chicago and one in New York.

Jan 2006 – Jan 2006 · 0 mo · Mumbai Area, India

• Managed the enterprise platform (SAP) rollout in one of Asian Paints' new factories.

May 2003 – May 2004 · 1 yr · Chennai Area, India

• Managed the American Express credit card systems

Jan 2002 – Jan 2003 · 1 yr · Chennai Area, India