Sumeet Sethi

Product Manager

Gurgaon, Haryana, India17 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14 years of experience in marketing and communications.
Expertise in digital marketing and brand management.
Proven track record in lead generation and ROI-driven campaigns.

Stackforce AI infers this person is a Healthcare Marketing Leader with expertise in digital strategy and brand management.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingPublic RelationsBusiness Development

Other Skills

Bid ManagementBrand AwarenessBusiness AnalysisBusiness IntelligenceBusiness Process DesignBusiness StrategyBusiness TransformationCRMCommunicationCompetitive AnalysisConsultingContent MarketingCustomer InsightDigital StrategyEmployer Branding

About

As the Director Marketing at UnitedHealth Group, I lead the marketing strategies for the company focusing on generating leads and enhancing the brand reputation as a global healthcare leader. With more than 14 years of experience in corporate communications, marketing and consulting, I have developed a strong expertise in digital marketing, customer relationship management, public relations, and business development. I am passionate about creating resonating stories for customers and building long-term relationships with them. I leverage market research, insights, and analytics to design and execute targeted campaigns that deliver high ROI and value. I also manage the budget planning and control, as well as the external communication and advocacy for the company. I collaborate with cross-functional teams and stakeholders to ensure alignment and integration of the marketing objectives and outcomes.

Experience

Unitedhealth group

4 roles

Director Marketing

Promoted

Aug 2022 – Present · 3 yrs 7 mos

Develop and implement brand, marketing and external communications strategies for Optum India
Responsible for budget planning based on set targets. Creating quarterly and yearly ROI driven marcom plans and assessing the outcomes with metrics like leads /reach/clicks etc. to evaluate and report out effectiveness of campaigns.
Manage external communications, media schedules, media training and speakership opportunities for executive leadership.
Develop social media plans and engagement calendars for company spokespersons.
Establish and implement the crisis communication framework with clearly articulated SoPs.
Leading development of the employer brand in India in alignment with global EVP

Executive profileDigital StrategyEmployer BrandingReputation ManagementP&L ManagementMarketing Strategy+1

Associate Director Marketing

Promoted

Mar 2020 – Aug 2022 · 2 yrs 5 mos

Designing and executing public relation campaigns through media relations, regular media interactions, developing various touch points for brand and product communication through press releases, press notes, word-of-mouth communication etc.
Designing and executing public advocacy campaigns for targeted lead generation within the government sector
Manage relationships with leading industry bodies such as NASSCOM, CII, FICCI, DSCI etc.
Engage and maintain analyst relations with leading consulting firms such as Gartner, Everest etc.

Multi-Channel MarketingPublic RelationsMedia RelationsGovernment AdvocacyBrand AwarenessMarketing Strategy

Senior Marketing Manager

Mar 2018 – Mar 2020 · 2 yrs

Running digital marketing campaigns with preference building and lead/query generation objectives
Develop cross channel digital marketing campaigns including social media, email, display advertisements etc. with preference building and lead generation objectives across owned and paid channels.
Develop digital strategies to boost engagement and organic reach of Optum India website with keen focus on content strategy, SEO and SEM.
Managing brand communication through the development of outreach vehicles across media in the form of white papers, direct mailers, email mailers, internal and external newsletters and other marketing collaterals.
Visualize, conceptualize and implement industry events, customer workshop and CXO-level visits across international geographies.
Vendor management: Recruit & work with external third-party vendors to ensure quality deliverables on-time and within the assigned budgets.

Vendor ManagementCommunicationEvent ManagementDigital MarketingContent MarketingMarketing Strategy

Marketing Manager

May 2013 – Mar 2018 · 4 yrs 10 mos

Oversee marketing campaigns and support commercial business for Optum, a part of UnitedHealth Group, in India, Middle East and US.
Established the marketing and pre-sales function for Middle East market from scratch to support commercialization project.
Actively lead, build and manage the communications team including graphics designers, and copy writers to produce high quality marketing content Cohort in alignment with organization objectives.
Bid management support for multi-million-dollar RFXs submissions across geographies, India, MEA & US for public and private sector clients

Team ManagementPre-salesBid ManagementMarketingMarketing StrategyBusiness Development

Infosys

Consultant

Jun 2008 – Apr 2013 · 4 yrs 10 mos

Providing consulting services to clients across the globe in varied industry sectors such as retail and telecom focusing on marketing, trade promotion, loyalty management and order management processes and translating requirements for technology teams to develop solutions.
Worked as the onsite account manager for Australia’s major brewing company as domain expert focusing on marketing and trade promotions processes.
Worked as onsite lead for the largest European retail business house as domain expert for marketing and trade promotions.
Develop sales materials in form of case studies, solution documentation and PoC demo scripts.
Manage Pre-Sales Activities for new business development and account farming.