Archita Sharma

Business Development Executive

Mumbai, Maharashtra, India10 yrs experience

Key Highlights

9+ years in B2B SaaS product marketing.
Expert in content-led organic growth strategies.
Led large teams of content marketers successfully.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on content and organic growth strategies.

Contact

Skills

Core Skills

Organic Growth StrategiesContent StrategyContent Marketing

Other Skills

AhrefsAutomate.ioB2B Marketing StrategyBuzzSumoCC++CanvaEngineeringGoogle AnalyticsGoogle Search ConsoleHTMLHubSpotLinkedin MarketingMatlabMicrosoft Excel

About

With 9+ years of experience as a B2B SaaS product marketer with a specialization in content, I've helped SaaS companies with their Branding, Content & SEO Strategy. I enjoy helping companies scale their revenue using content-led organic growth strategies and have led a large team of content marketers and freelance writers in the past. My passion lies in writing, personal development, and inspiring people with my work. I'm focused on experimenting with new ideas, talking to folks in the niche, and building a community.

Experience

Multiplier

Senior Manager - Organic Growth

Mar 2025 – Present · 1 yr · Mumbai, Maharashtra, India · Remote

With Multiplier, I'm kickstarting my second innings of my career as their Organic Growth Lead!
Accelerate organic growth strategies and optimize GTM engine to drive smarter, cost-efficient results.

Organic Growth StrategiesOrganic SearchContent Strategy

Career break

Full-time parenting

Aug 2023 – Dec 2024 · 1 yr 4 mos

Embracing motherhood :)

Awesome motive, inc.

Content Marketing Manager

Mar 2023 – Jul 2023 · 4 mos · Florida, United States · Remote

Leading Content Marketing for All in One SEO (AIOSEO) product.

Macrometa

Lead - SEO & Content Marketing

May 2022 – Feb 2023 · 9 mos · Remote

Leading the SEO & content marketing efforts for expanding the organic acquisition channel at Macrometa - a global full-stack platform to build real-time applications.
Key functions:
Lead website content projects
Organic acquisition via Content Marketing
Website SEO (on-page and off-page)
Community & brand building via content marketing
Internal communications to empower the company to do their best work

Notion

Senior Content Marketing Manager

Oct 2021 – May 2022 · 7 mos · Mumbai, Maharashtra, India

Led Notion's - India Content Marketing Team where we focused on SEO, Integration-focused content projects.

Automate.io

4 roles

Sr. Content Strategist

Promoted

Apr 2021 – Nov 2021 · 7 mos

Responsible for growing Automate.io's organic presence with a team of content marketers and writers.

Content Marketing Manager

May 2020 – Apr 2021 · 11 mos

Launched our Academy as a part of our content strategy
Lead a team of writers and managed freelances to execute our content & SEO strategy
Spearheaded all off-page and on-page SEO activities

Sr. Content Marketer

Jun 2019 – May 2020 · 11 mos

My Key Areas of work include:
Plan & execute the Content Marketing Strategy for Automate.io: This includes keyword & topic research, competitor analysis & create high-quality content which is focused on generating organic traffic for the website.
Content Distribution & Social Media Engagement
Website Content Copy
Partner & User Community Engagement
Contribute to Guest Posts, Co-Marketing Blogs & Help Docs

Product Marketing Associate

May 2018 – May 2019 · 1 yr

Kick-started the Marketing Channels for Automate.io.
I've worked on the following areas to ramp up and optimize customer acquisition channels:
Setup the User Onboarding Campaign via Emails
Engage with existing customer base with the Product Newsletter
Explore & Implement the Co-marketing and partnership opportunities
Execute Content Calendar of Automate.io Blog
Partner & User Community Engagement
Social Media Engagement
SEO: Brand Link Building Activity
Setup presence in Top Product Listing Sites like G2Crowd, SaaSHub, ProductHunt etc.
Experimented Paid Campaigns using AdWords & Adroll Retargeting Ads

Reportgarden

Dgital Marketing Executive

Sep 2016 – May 2018 · 1 yr 8 mos · Hyderabad Area, India

My key responsibilities include:
1. Deliver actionable content for customers & internal teams in the form of whitepapers, research reports, email marketing campaigns, sales collateral, videos, Product Documents
2. Delivering Landing Page Content Copy
3. Worked on different types of Blog Articles for ReportGarden: Interview Series & Daily Marketing News
4. Developing CRO Techniques for Conversions & Lead Generation on the Website.
5. Basic SEO related activities needed for Website Health.
6. Exploring new Lead Generation techniques for SaaS B2B Product like Webinars to generate quality Marketing Qualified Leads.