Mar 2021 – Present · 5 yrs · Chennai, Tamil Nadu, India

• All Things SaaS (ATS) is a free-for-all platform to learn and grow on SaaS. We are building ATS to make the lives of the graduates/professionals who are entering the SaaS ecosystem a bit easier. Know more at https://allthingsaas.com/

Feb 2021 – Apr 2021 · 2 mos

• Between Feb 2021 to April 2021, I mentored the team at 'Nirwallna' - A solution that turns urban heat islands into refreshing greeneries through effective green walls and green spaces. The mentorship helped them to get their Micro-MVP built from the scratch. Nirwallna was one of the 13 start-ups who were selected in the Climate Innovation Labs organized by the UN Climate Technology Centre and Network (CTCN), which is co-hosted by the United Nations Environment Programme (UNEP) and the United Nations Industrial Development Organization (UNIDO), in partnership with SAFEEM and Seedstars. The project is funded by the European Union (EU).

Apr 2020 – Nov 2020 · 7 mos · Bengaluru, Karnataka

• With an aim to share knowledge and dig deep into what keeps a SaaS business up and running, SaaS Insider aims at helping people understand the nitty-gritty of the business.

Mar 2020 – Oct 2020 · 7 mos

• Download your free copy here: https://drive.google.com/file/d/1h_qoAulAnpS7q22TB9bnH5OnOoJUhDCK/view?usp=sharing
• In recent times, there has been a lot of clutter around the topic of Growth in SaaS companies. When I get to have conversations with founders, marketers, and growth professionals from across SaaS companies, everybody has one common goal – They wanted to strategically grow their business and work towards a healthy unit economics.
• Growth is not only the responsibility of the sales, marketing, or the business development teams. It’s a shared responsibility of all the functions in an organization. A simple example to support this: If your product is not stable enough or if you have poor usability, users won’t care to evaluate and they would drop off within a day.
• With rising competition in the SaaS industry, it’s crucial to build a long term growth strategy. You need to be aware that your competition is always there to poach your unhappy customers. In my previous eBook ‘The Elements of Growth’, I discussed the essential topics and frameworks required to set up your growth strategy.
• In this eBook, I’ll be guiding you on how you can build a data-driven growth engine for your SaaS business and realize consistent growth. The strategies that you read here have been proven to work in SaaS companies and I’ve personally implemented most of them.
• The eBook is also available for Kindle.

Sep 2019 – May 2022 · 2 yrs 8 mos · Chennai Area, India

• Responsibilities include:
• Demand Generation for the business by identifying and building quality Enterprise lead-generation channels for each territory.
• Defining, measuring, and optimizing Enterprise sales & marketing strategies for maximum efficiency, shortened sales cycles, and accelerated revenue - the data-driven way.
• Devising the end-to-end sales & marketing automation, workflows for prospects in various stages of the sales funnel.
• Owning and managing growth operations.
• Handling email marketing for the growing global audience.
• Setting up the Analytics for tracking sales, marketing, and business performance.
• Liaising with global media houses, communities, and industry analysts for engagements.
• Coordinating and working with multi-cultural teams from across the UAE, US, India, Singapore, and Europe.
• Working with the Founders and Investors on preparing key business reports for Quarterly and Annual reviews.

Apr 2019 – Jul 2019 · 3 mos

• Download your free copy here: https://drive.google.com/file/d/184fkLm7_SC6AfvReVJyzCMKy2KRDkbab/view
• This guide will discuss some of the fundamentals of SaaS business growth and will outline simple techniques you can implement to improve your customer acquisition and retention. Win big by learning these powerful growth techniques & take your SaaS business to the next level.

Jun 2016 – Aug 2019 · 3 yrs 2 mos · Chennai Area, India

• Growth responsibilities include:
• Onboarding new users into the product by setting up automated workflows.
• Nailing and optimizing the 'aha' moment for our users.
• Understanding and addressing crest and trough in purchases, churn, and product usage.
• Strategies to improve the number of daily sign-ins.
• Strategies to increase Freemium conversion rates and in-turn the overall revenue.
• Efforts in reducing churn by 50% and increasing purchase by 100%, Month over Month.
• Building KPI Dashboards to track the growth marketing efforts and make data-driven decisions quickly.
• Marketing Analyst responsibilities include:
• Attrition Analysis
• Conversion Rate analysis
• Web page analysis
• E-mail marketing
• Design of responsive landing pages
• SEM
• Content creation for web pages, blogs, landing pages, video transcripts, newsletters
• Reporting, analysis, and dashboarding
• KPI Tracking
• Design of Ads for display networks
• Design of Quarterly Newsletters
• Customer support

Jan 2016 – Jun 2016 · 5 mos · Chennai Area, India

Mar 2015 – Apr 2015 · 1 mo