Mar 2023 – Jul 2025 · 2 yrs 4 mos · Delhi, India · On-site

• CKA Birla Group is a diversified group across manufacturing businesses and services.

Feb 2022 – Mar 2023 · 1 yr 1 mo

Sep 2018 – Mar 2023 · 4 yrs 6 mos

• Managing Brand, Performance Marketing, Product Marketing across all business and Sales Segments for IBM including Developer Marketing In India, Nepal, Bangladesh & Sri Lanka.
• Pipeline Generation & Management & Contribution to Sales

Apr 2017 – Sep 2018 · 1 yr 5 mos · Mumbai Metropolitan Region

Oct 2016 – Sep 2018 · 1 yr 11 mos · Mumbai Metropolitan Region

• KRAs
• Managing brand and digital portfolio across 4 business units among Ultra HNI segment
• Managing brand design including sub-brands and brand architecture
• Media Relations & Corporate Communications
• Internal Communications
• Advertising, Web Presence, Digital Marketing & Direct marketing
• Achievements:
• Brand Identity Refresh (Logo and Name change) across 4 businesses
• Brand design and logo development for Poker League team – Kings Hyderabad

Oct 2013 – Dec 2015 · 2 yrs 2 mos · Mumbai Metropolitan Region

• As Chief Marketing Officer Deepali leads 5 portfolios including one on Sales. 1)Brand Management & Resort Marketing across all media 2) Member Engagement and Reshaping Demand through Digital & Analytics 3) Corporate Communications 4)Digital Marketing where Acquisition (online leads) is key task apart from ORM, Listening, Social Media programs and managing websites for both members and prospects 5) FIT (spare inventory) Sales through online travel agents, offline travel agents and MICE. She is assisted by a team of 30+ people.She is part of the Mahindra Group’s Diversity Council and leads the Digital Marketing Training for the group as a member of the Group Mahindra Sales & Marketing Academy
• KRAs defined were
• Managing P&L of the spare inventory (non time-share) sales business.
• Digital Lead Generation – Contribution to Business increase with a decrease in cost per unit sale
• Social media listening & Content Strategy & Management
• Media Relations & Corporate Communications
• Referral program for Members which contributes more than a quarter of new salesReshaping Demand – Analytics led member management program which shifts demand to non-peak resorts.
• Logo and Identity change across Brand & Resort Communication

Dec 2009 – Sep 2013 · 3 yrs 9 mos · Mumbai Metropolitan Region

• Founder member of the L&T Insurance Start-up. Play a key role in brand development, marketing strategy, product strategy at L&T Insurance. Head of "direct to consumer" sales channel including e-commerce at L&T Insurance. Led the marketing effort for L&T Finance Holdings IPO and also the L&T Infrastructure Tax Saving Bonds. Recnently in August 2012, took charge of the customer- service function at L&T Insurance
• Also read http://marketingclubjbims.blogspot.in/2011/03/day-in-life-of-marketing-executives-by.html

Jan 2008 – Jan 2009 · 1 yr

Apr 2006 – Dec 2009 · 3 yrs 8 mos

Mar 2005 – Mar 2006 · 1 yr · Mumbai

• Consulting project with EMM Group to prepare white papers and training material on marketing processes for a global FMCG major. The white papers were on subjects as varied as "how to brief your agency", "how to evaluate creatives", "how to market to women", "how to market to children". Training material was on guiding marketing teams on writing briefs and evaluating proposals both for advertising and market research.

Sep 2002 – Mar 2005 · 2 yrs 6 mos

• Led the brands Saffola & Mediker. Also was innovation champion for a year to lead the development of new products in hair care and personal care space

Jan 2001 – Jun 2018 · 17 yrs 5 mos · Mumbai

• Professor for the courses of Digital Marketing, Consumer Behaviour and Brand Management
• Read here http://www.spjimr.org/faculty_and_research/faculty_visiting_faculty.asp

Sep 1998 – Sep 2002 · 4 yrs

• Had the opportunity to lead asia-pacific inititatives on brand Samsung. Othery key brands managed for account planning were Nerolac, Sundrop, Act II Popcorn, Blue Star Airconditioners, Garneir, etc. One of the key achievement was to lead a pan-India proprietary study on women called "WomanMood" both in 2001 and in 2006.

Aug 1995 – Aug 1998 · 3 yrs

•  Brand Strategy - Managing brand communication, strategy and all liaising with group companies; including evolving new and different strategy for the use of the logo in the Indian market
•  Product Marketing and New product Launches - For Mutual Funds and Portfolio Management Services.
•  Marketing communication; this includes mass media advertising for retail consumers, web based communication and all direct communication to investors and distributors.
•  Press & Corporate Relations
•  E channel & Direct marketing - Customer segmentation, Data analytics, Loyalty initiatives for channel and end-customer

May 1993 – Aug 1995 · 2 yrs 3 mos

• Western Region In-charge for Auto spares - turnover Rs.65 crores - Reduced dealer outstanding in the region by 87% in a period of one year
• Involved in the development of a joint venture plan (marketing and distribution strategy) between Tata Motors & Fleetguard USA.