Oct 2021 – Present · 4 yrs 5 mos · Pune, Maharashtra, India

Oct 2018 – Oct 2021 · 3 yrs · Pune/Pimpri-Chinchwad Area

Sep 2017 – Oct 2018 · 1 yr 1 mo · Dubai

•  Individual contribution role
•  Responsible for planning and executing road shows across 48 countries and 90+ cities
•  Manage P&L account for international events and activation
•  Allocation of budgets across events and activation inclusive of offline and online (ATL&BTL) marketing spends
•  Generating revenue from the vertical per month, with only 2% marketing spends/cost to sales
•  Responsible for formulating go to market strategies as well as driving innovations to maximize reach and revenue from International markets
•  Responsible for market intelligence & consumer insights

Apr 2016 – Aug 2017 · 1 yr 4 mos · Pune, Maharashtra, India

•  Lead – Brand and Communications
•  Lead alliances & Partnerships
•  Internal & external marketing
•  Responsible for revenues
•  Responsible for Pre sales
•  Budgeting & ROI reporting
•  Brand restructuring and corporate vision re-alignment

Aug 2014 – Apr 2016 · 1 yr 8 mos · Pune, Maharashtra, India

•  Core team member for NEST FEST 2015. Managed the main event and customer & channel partner networking events across 22 cities. The event witnessed 30,000 walk-ins, 1150 unit sales and generated revenue of Rs.750 Crs. in 3 days.
•  Lead corporate relations since October 2015. Generated over 400 leads through various initiatives in corporates and revenues of over Rs.9 Crs with lowest CPL and CPS and conversion of 4%
•  Managed launch of 3 projects - Stargaze, Ivy Estate and Three Jewels. Launched Stargaze project with 800 Human banners, flash mobs and biker activity in parts of Western Pune leading to high visibility.
•  Developed the phase 1 of the Customer & Channel partner mobile apps. Managed the launch event at Mumbai with Parineeti Chopra as mobile app ambassador.
•  Manage the OOH media for the 24K brand of Kolte Patil Developers – reduced cost out flows by 25% month on month basis
•  Awarded fully paid leisure trip to Dubai for 3 night and 4 days for outstanding contribution for Nest Fest

Jul 2011 – May 2014 · 2 yrs 10 mos · Hyderabad Area, India

•  Signed up major brands namely Sony India, LG Electronics, Whirlpool, Suzuki Motorcycles, Reliance Digital, Muthoot Fincorp, and Maruti Suzuki
•  Managed merchandise deployment and store decor and hygiene for Sony India throughout Telangana and Rayalseema covering 33 outlets every month.
•  Activations, product launches, and dealer meets for LG electronics, Sony and Whirlpool
•  Service camps for Suzuki Motorcycles
•  Store launches and various activations for Reliance Digital
•  School Campaigns for Muthooth Finserv covering 180 schools across Hyderabad
•  Indianoil and Maruti tie up launch event
•  POS / POP installations for LG, Sony and Whirlpool
•  ISD for LG across 12 non-exclusive retail outlets recruited on our payrolls for LG electronics

Apr 2009 – Jan 2011 · 1 yr 9 mos

•  First member in the Marketing and Communication team
•  Led the new brand identity team. Designed and developed the new logo and strategy
•  Launched 3 service quality initiatives covering 50 lakh borrowers across 16 states
•  IPO launch - Managed road shows, print and outdoor communication. Managed investor field visits across locations pan India
•  ESOP roll out program - Communication and training drive to over 7000 employees across India
•  Led alternate revenue initiatives like passbook advertisement and product sampling initiatives in partnership with companies like GSK, Vodafone, Airtel, Bajaj Allianz, CavinKare and Wipro
•  Part of the SKS IPO team. Responsible for visibility, advertisements – print and electronic, road-shows, collaterals and field visits in tune with the guidelines
•  Crisis Management – Employee, media and irate customers across India

Aug 2007 – Apr 2009 · 1 yr 8 mos

Jul 2006 – Aug 2007 · 1 yr 1 mo

Dec 2004 – Jul 2006 · 1 yr 7 mos