Oct 2022 – Mar 2025 · 2 yrs 5 mos · Remote

• Marketing and communications

Sep 2021 – Mar 2024 · 2 yrs 6 mos

• Offering recommendations and advice on a broad range of strategic and operational matters.

Feb 2020 – May 2023 · 3 yrs 3 mos · Valencia, Valencian Community, Spain · Hybrid

• Developed and launched Inbox Expo from concept to a leading annual email-marketing conference, with over 1000 attending online and in person at its peak and over 3000 registered delegates in 3 years.
• Designed with my partner end-to-end event strategy, including program curation, speaker recruitment, venue selection, budgeting, and on-site operations.
• Forged strategic partnerships with key industry players (ESP providers, analytics platforms, agencies) to enhance content and secure sponsorship.
• Orchestrated successful exit to Email Industries in early 2023, negotiating terms, performing due diligence, and ensuring a seamless transition for stakeholders and team members.

Mar 2016 – Present · 10 yrs · Valencian Community, Spain · Hybrid

• Launched an agency that initially serviced organisations of all sizes in Australia, providing everything from content and email marketing to logo, website and menu design.
• Now focussed on our core strengths - empowering the global email community to deliver exceptional content.

Oct 2013 – Nov 2014 · 1 yr 1 mo

• I was called on to fill a number of roles in my time at Campaign Monitor, including Head of Client Success & Interim Sales Lead. The primary contact for all existing high value clients and new prospects.
• Automated process' around a previously non-existent sales function. Sourcing & implementing solutions ensuring reporting on the sales funnel and forecasting were possible. Generating sales in excess of $1.5MN ARR in 6 months, whilst simultaneously responsible for email deliverability.

Jan 2013 – Nov 2014 · 1 yr 10 mos

• Overseeing the delivery of well in excess of a billion messages a month for a 100,000 senders. The role meant managing the sending infrastructure that supports at scale. Redesigned framework and network topology to ensure systems were able to scale beyond 10BN messages per month. Additionally coordinating Deliverability, Privacy and Compliance policies and all related training (internal & external).

Sep 2011 – Feb 2013 · 1 yr 5 mos · London, United Kingdom

• As Worldwide Director of Deliverability at Emailvision I was responsible for overseeing the successful delivery of over 6 Billion email messages a month & managing deliverability operations in 22 Countries. Under my tenure I developed several revenue generating services and partnerships ensuring the department was no longer viewed as a cost centre, but potential profit centre.
• In my role as Director, I was also tasked with developing and evangelising best practices in permission-based marketing with clients and staff. I also oversaw core deliverability teams that included engineers, support and compliance operatives.
• Offering infrastructure guidance to engineers, and developing and overseeing an improved IP Management strategy. Providing comprehensive,detailed and ongoing training program to 8 deliverability support professionals and an additional 3 customer compliance agents.
• I represented Emailvision and provided ISP & Industry Relations, Education & Outreach via various industry associations and organisations. I traveled extensively in Asia, Europe and North America to fulfil those obligations.

Feb 2010 – Present · 16 yrs 1 mo

• The community for email professionals is re-imagined for 2020 with our inaugural conference Inbox Expo 2020

Apr 2006 – Aug 2011 · 5 yrs 4 mos

• Providing a variety of communications, marketing, public relations services: primarily but by no means exclusively digital. In addition digital project management solutions (such as website development, application development or customisation) where offered to the SME sector.
• Offered full campaign management (digital and above the line) services to national organisations including UK Youth.
• Deliverability support and network management for a number of high volume senders of email marketing, including regional niche daily deals sites such as MissyConfidential & TopButton.

Apr 1998 – May 2001 · 3 yrs 1 mo · Stamford Bridge, Chelsea Village · Hybrid

• One of the UK's first epayment/ecommerce Gateway.
• The founding and launch of eBanx represented a massively disruptive time for ecommerce, as a bank approved enabler of online payments that was the first NOT to seek a percentage of transaction value, preferring to charge a flat transaction fee.
• Approved for both VISA and MasterCard transactions by The HSBC Bank, and other leading UK banks, as well as enjoying the privilege of being actively endorsed by Royal Bank of Scotland.
• e-Banx enabled business to Increase Revenue, create New Channel Opportunities and Expand on their current market by enabling their Web Sites to start taking payments On-line with Credit and Debit cards.
• The company assets were sold to UC.com and Pobox Internet in 2001 due to the after effects of WorldOnline float and ensuing unease in the tech sector, otherwise known as the bursting of the dotcom bubble.

Jul 1996 – Nov 2001 · 5 yrs 4 mos

• Pan-European network service provider offering Internet and Networking Consultancy to large & SME business whilst enabling enterprise organisations and multi-nationals with local networking, internet, VPN and point-to-point communications services, management and infrastructure.
• Capethorn specialised in DEC VAX/VMS, Ultrix/Unix, Microsoft, DECnet and TCP/IP Networks.
• As Sales Director responsibility included account management functions for those blue-chip clients spending in excess of 1MN per annum with Capethorn. Those clients included Dalgety Plc, Stein Atkinson Stordy, PIC Plc and Nestle Plc
• Became a full board member in 1998 as company director and formed part of the core management team.

Aug 1993 – Nov 2004 · 11 yrs 3 mos · Nottingham

• Co-Founder of UK's oldest Independently owned ISP that grew to employ a dozen people during tenure. Cheapnet entered the market with disruptive offerings that were enabled by the almost total automation of all business process, continued innovation ensured we maintained regular coverage in tech publications.
• Through the development of web UI's for account creation, management and support Cheapnet was variously able to offer free email provision, extremely low cost dialup access, extremely low cost web hosting and domain registration and later offering free internet access. All this was achieved whilst ensuring we were independently reviewed on a continual basis as meeting the highest standards of service.
• Cheapnet in part responsible for the early commoditisation of access and hosting services in the UK.
• Role included full responsibility for all Sales and Marketing functions of the business, working primarily with small business however included a number of national Media, Publishing and Retail clients.