Jul 2015 – Present · 10 yrs 8 mos · Online

Aug 2013 – Jul 2021 · 7 yrs 11 mos · Hinjewadi, Pune

•  Selected and assigned to manage dual responsibilities of Digital and Customer Relationship Management for MEGAPOLIS – a mega township project spread across 150 acres and various sites of KUMAR Properties across Pune, Mumbai and Bangalore
•  Managing a team of 15 executives and a budget of INR 15Cr to manage CRM function; additionally supervising a team of 10 for digital sales and a budget of INR 10 Cr to enhance customer reach and sales conversion
•  Playing an advisory role in devising marketing strategies, promotional campaigns, marketing events, devising plans and schemes etc.
•  Represented company for Corporate presentations promoting the brand through talks; conceptualized various promotional events to attract and increase footfall to get the ‘feel’ of project and generate interest
•  Digital Marketing and Sales:
•  Worked with vendor to launch website at one-third of projected cost by giving value suggestions on website design thereby negotiating heavily on website development costs
•  Redesigned and upgraded the website to engage customer through virtual tour of project, walkthrough building which guided customer to site location by integrating GPS
•  Launched user-friendly web mobile application in Feb 2016 for iOS, Android and Windows users with ‘live feed’ for monitoring progress
•  Defined, planned and executed various measures in CRM and Sales function to double the sales volumes in 3 years; changed the CRM function from ‘agitated’ to a streamlined ‘proactive’ function
•  Received TOI’s Realty Icon Award for MEAGAPOLIS township in Jan 2016 and Realty Plus for Megapolis as ‘Best Integrated Township 2014’ in upto 300 Acres category

Aug 2013 – Jul 2021 · 7 yrs 11 mos · Pune Area, India

Sep 2010 – Aug 2013 · 2 yrs 11 mos · Pune Area, India

•  Defined service operations for the 15 gated communities and the Corinthian Club across 200 acres; placed a clear protocol to address the requirements of the existing customers and created reporting to enhance customer satisfaction
•  Created an automation to escalate / resolve post-sales issues with short TAT and streamlined marketing and CRM function
•  Introduced and integrated the SAP Highrise-II with existing SAP - ERP to encompass Marketing and Sales function; worked with vendor to customize the module and train the marketing staff for effective lead management
•  Charted and executed a strategy to enhance digital footprint to connect with international customers; revamped company website and employed use of digital media for sustained presence
•  Participated in real estate exhibitions across Middle East; setup ‘direct & live’ digital feed for customers to view the property during selection and booking process resulting in assured referrals / sales

Jul 1988 – Jan 2010 · 21 yrs 6 mos · Communications Specialist

•  Held various key positions during the Naval engagement and delivered beyond expectations to win many commendations throughout the career
•  Acted as Facilitator for the newly set up Naval Academy Project at Ezimala in 2004 -06; which had budget of INR 750Cr to execute and commission infrastructure and educational facilities within scheduled timelines.
•  Mentored approximately 1500 Indian and Foreign Officers as the Incharge of officers training from 2004 to 2006; supervised trainers right from induction stage till basic specialisation
•  Formulated curriculum at the newly set-up Naval Training Academy at Ezhimala in 2004 and acted as infrastructure Advisor till 2010
•  Managed many programs with detailed execution plans, drawing successful results - joint exercise projects with international partners, expeditions, ASEAN workshop, course tours, circumnavigation project of 9 months across 16 ports among others
•  Awarded Chief of Naval Staff Commendation in 1993