Manikandan Sampath — Business Development Executive

Growth Marketing Pro | 8+ Years: SEO, SMM, PPC | Scale Your Business! I am S Manikandan, a Digital Marketer with over eight years of experience in the industry. I am passionate about helping businesses grow their online presence and achieve their goals. I believe that digital marketing is the key to success in today's world, and I am committed to using my skills and experience to help businesses reach their full potential. I have a proven track record of success in driving traffic, leads, and sales for businesses of all sizes. I am skilled in a variety of digital marketing channels, including SEO, PPC, social media marketing, content marketing, and analytics. I am also proficient in data analysis and reporting. I am a creative and strategic thinker with a strong focus on results. I am also an excellent communicator and collaborator. I am confident that I can help your business achieve its goals. Here are some of my recent accomplishments:  Increased website traffic by 25% for a B2B SaaS company by optimizing SEO and developing a targeted paid advertising campaign.  Increased organic conversation rates by 18% with an overall increase of 20% over the 5 months.  Efficiently managed and optimized Facebook Ad lead generation campaigns, which resulted in 20+ leads for the sales team in May 2021 at a cost per click (CPC) of $2.7 and a cost per acquisition (CPA) of $9.  Developed an effective paid Facebook advertising campaign that generated 200 lead forms in just three months.  Helped a small business increase sales by 30% in one year through a comprehensive growth hacking strategy.  Successfully increased organic income by 40% and non-paid social traffic by up to 500% in the first four months for a worldwide eCommerce-fashion company by implementing a comprehensive SEO strategy. I am always looking for new challenges and opportunities to learn and grow. If you have a project that you think I would be a good fit for, please do not hesitate to reach out. I would be happy to discuss your needs and how I can help you achieve your goals. Thank you for taking the time to learn more about me. I look forward to connecting with you soon!

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and lead generation in the SaaS industry.

Location: Chennai, Tamil Nadu, India

Experience: 8 yrs

Skills

Digital Marketing
Seo
Lead Generation
Conversion Optimization
Ppc

Career Highlights

Increased website traffic by 25% through SEO strategies.
Achieved 40% organic income growth for eCommerce company.
Generated 200 leads in three months via Facebook ads.

Work Experience

HeadSpin

Growth Marketing Manager (5 mos)

Building Blocks Software Services

Assistant Manager Digital Marketing (11 mos)

Halsimplify

Growth Hacker (10 mos)

ChennaiStore

Digital Marketing Manager (6 mos)

La Kitchen Private Ltd

Senior Digital Marketing Specialist (7 mos)

MCA140 Software Solutions

Social Media Marketing Executive (1 yr)

http://classicjobs.in/

Website Owner (2 yrs 11 mos)

88db.com (a JDB Holdings Company)

Tele Marketing Executive / Customer Support Executive / SEO Analyst (2 yrs 8 mos)

MMC Infotech

Tele Service Executive (1 yr 2 mos)

Education

Master's Degree at Alagappa University

Bachelor of Computer Application at University of Madras

Diploma in Computer Technology at Sri Ram Polytechnic College

Bachelor of Computer Applition at University of Madras

Manikandan Sampath

Business Development Executive

Chennai, Tamil Nadu, India8 yrs experience

Key Highlights

Increased website traffic by 25% through SEO strategies.
Achieved 40% organic income growth for eCommerce company.
Generated 200 leads in three months via Facebook ads.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and lead generation in the SaaS industry.

Contact

manikandan0705@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingSeoLead GenerationConversion OptimizationPpc

Other Skills

AdvertisingAnalytical SkillsAnalyticsArticle SubmissionB2B MarketingB2B Marketing StrategyB2C e-commerceBloggingBusiness StrategyBusiness-to-Business (B2B)Campaign StrategiesCompetitive AnalysisContent MarketingConversion Rate OptimizationCross-functional Team Leadership

About

Experience

Headspin

Growth Marketing Manager

Apr 2022 – Sep 2022 · 5 mos · Chennai, Tamil Nadu, India · Remote

Growth Marketing Pro | Driving Traffic, Leads & Conversions
Highlights:
▪SEO Strategist: Increased website traffic by 25% through a data-driven SEO strategy.
▪Lead Generation Master: Developed clear CTAs across website and blog copy, boosting leads by 10%.
▪Conversion Optimization Champion: Optimized website elements to achieve an 18% growth in organic conversions and a 20% overall increase in 5 months.
▪Website Performance Guru: Improved user experience by efficiently reducing website load time with CSS optimization.
Responsibilities:
▪Campaign Maestro: Develop and execute multi-channel growth marketing campaigns across content, social media, and paid advertising.
▪Collaborative Strategist: Partner with cross-functional teams (Product, Services & Sales) to craft data-driven growth strategies aligned with revenue goals.
▪Marketing Orchestrator: Lead all marketing activities with a unified approach, fostering collaboration between SEO, social media, product, and design teams.
▪Data-Driven Decision Maker: Generate marketing analytics insights to optimize campaigns, drive significant response improvement, and maximize efficiency.
▪Executive Communicator: Prepare and present compelling reports, recommendations, and data-backed findings to leadership.
▪Content & User Experience Champion: Ensure the company blog, social media channels, and website are consistently updated, optimized, and deliver an exceptional user experience.

Growth StrategiesB2B Marketing StrategyDigital Marketing SpecialistDigital StrategyWeb Marketing StrategyPaid Social Media Advertising+4

Building blocks software services

Assistant Manager Digital Marketing

Jan 2021 – Dec 2021 · 11 mos · Chennai, Tamil Nadu, India · Remote

Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Team LeadershipDigital StrategyPaid Social Media AdvertisingSocial Media MarketingProject ManagementB2B Marketing Strategy+7

Halsimplify

Growth Hacker

Sep 2018 – Jul 2019 · 10 mos · Chennai, Tamil Nadu, India · On-site

Optimizing channels in order to always improve the performance of one's business.
Test and optimize marketing tactics for customer acquisition (e.g. Google Ads, Facebook Ads, LinkedIn Ads) and conversion rate optimization
Driving traffic to your website, landing pages, social media.
Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
Collaborate with channel-specific marketing teammates (blogging, social media, etc.) to identify areas for growth
Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals

B2B Marketing StrategyB2B MarketingFacebook AdsPPC Bid ManagementCampaign StrategiesSocial Media Marketing+3

Chennaistore

Digital Marketing Manager

Jan 2017 – Jul 2017 · 6 mos · Chennai Area, India · On-site

Spearheaded digital marketing campaigns leading to increase in ROI on the web traffic in 4 months.
Set up strategic partnerships with internal teams to create landing pages and optimize the user experience.
Developed and implemented effective digital marketing strategy including link building strategies, content marketing strategies, and social media presence.
Maintained updated knowledge of new social media sites, web technologies, and digital marketing trends for implementing the same in developing campaigns and updating inputs in current campaigns.
Prepared and presented forecast on marketing campaign growth and ROI for marketing campaigns to effectively manage social media platforms.
Highlighted critical technical issues and other operational bottlenecks to the senior management and other stakeholders for implementing effective remedial measures.

Search Engine Optimization (SEO)Digital Marketing MediaWeb Marketing StrategyDigital StrategyAnalytical SkillsGlobal E-Commerce+6

La kitchen private ltd

Senior Digital Marketing Specialist

Oct 2015 – May 2016 · 7 mos · Chennai Area, India · On-site

Developed new digital marketing ideas aligned with the company brand and sales goals. Managed SEO and Social Media Ads together with a content team, web team.
Analyzed website, media spend, e-commerce data, report for recommending further improvements to the stakeholders.
Manage the day-to-day activities and performance of marketing campaigns; including internal and external email, search, and social campaigns.
Optimize media buys to approved spending levels and provide targeted spend and lead levels to gauge performance to budget
Provide insight and analysis to determine the ROI from various online marketing campaigns, including organic/content marketing campaigns.
Work with product development teams to manage new product launches, developing digital marketing plans focused on key target audiences.

B2C e-commerceSearch Engine Optimization (SEO)Landing Page OptimizationLinkedIn AdvertisingFacebook AdsDigital Marketing+1

Mca140 software solutions

Social Media Marketing Executive

Jun 2014 – Jun 2015 · 1 yr · Chennai Area, India · On-site

Initiated search engine optimization within each account in order to increase website page rank on all major search engines in the US Domain.
Created Custom Tailored Long Term SEO strategies for clients to achieve higher positioning online and increase conversion and branding of the company.
Optimized homepage/landing page content, meta titles, meta descriptions and header tags to ensure optimal and relevant organic traffic
Optimized [https://mall140.com] and increased hits from 0 to over 12K hits per month

E-commerce SEOSocial Media MarketingSocial BookmarkingSocial Media MeasurementSocial MediaOn-Page Optimization+6

Http://classicjobs.in/

Website Owner

Jan 2014 – Dec 2016 · 2 yrs 11 mos · Chennai · On-site

Involved in the identification of new ways for businesses to engage and attract new ones by evaluating the current marketing strategy.
Focused on enhancing company branding, developing and implementing job portal sites, and using SEO to ensure that all content is search engine friendly.

Search Engine Optimization (SEO)Web MaintenanceDigital StrategyWeb Marketing StrategyBusiness StrategySite Optimisation+2

88db.com (a jdb holdings company)

Tele Marketing Executive / Customer Support Executive / SEO Analyst

Apr 2011 – Dec 2013 · 2 yrs 8 mos · Chennai Area, India

Coordinated with account managers and clients to optimize and track SEO progress and realign business strategies based on market requirements.
Recommended/implemented strategies for content development in coordination with SEO goals (general & keyword specific).
Made outbound calls targeting a designated area to obtain qualified leads and book appointments for a sales team to generate new business. Proactively moved the extra mile to engage customers.