Oct 2023 – Mar 2024 · 5 mos · Chennai, Tamil Nadu, India · Remote

Jun 2023 – Present · 2 yrs 9 mos

Apr 2021 – Sep 2023 · 2 yrs 5 mos · Remote

May 2019 – Mar 2021 · 1 yr 10 mos · Mumbai Metropolitan Region

Oct 2018 – Apr 2019 · 6 mos · Remote

Apr 2017 – Oct 2018 · 1 yr 6 mos · Pune/Pimpri-Chinchwad Area

• Ideating, branding, and setting up PushCrew’s Social Media Strategy
• Creating and repurposing content for Social Channels
• Setting up and monitoring Organic and Paid campaigns for Social and other channels
• Lead generation campaigns with gated and ungated content including guides and white papers
• Planning and working on the distribution and measurement of content outreach
• Collaborating with Guest bloggers and Influencers to increase brand visibility and engagement
• Brainstorming ideas for guest posts and reaching out to potential online publications

Oct 2016 – Mar 2017 · 5 mos · Pune/Pimpri-Chinchwad Area

May 2015 – Aug 2016 · 1 yr 3 mos

• Built and Developed Social Media Profile for the product from Scratch. Creating content for regular updates and managing campaigns for increasing engagement and brand awareness.
• Lead gen via content marketing such as blogs, newsletters, case studies, brand brochure, ghost-written articles, product specific mailers, webinars and more.
• Updating the website periodically to improve content quality, enhance user experience and optimize for key words. Monitoring the website metrics to bring forth required changes.
• Manage search marketing (SEO/SEM) and create media concepts for strategic text and display ads

May 2014 – Jul 2014 · 2 mos

• o Worked as a part of the talent engagement team
• o Involved in various HR functions such as appraisal, grievance handing and HR metrics preparation
• o Organized Talent Engagement Activities for three major projects in telecom sector
• o Co-ordinated various center level events for Ripples 2014, the annual cultural fest of TCS.
• o Assisted engineering interns throughout their internship period as a part of ‘Excite Telecom’

Jun 2011 – Aug 2013 · 2 yrs 2 mos · Greater Chennai Area

• Key responsibilities included Business Support and Production Support for an International Life Insurance Company.
• Acted as the offshore Point of Contact for the Admin applications.
• Handled time-bound client requests.
• Responsible for providing immediate fixes to critical issues.
• Delivered Knowledge Transfer sessions for new recruits.