Sep 2022 – Feb 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India

Sep 2021 – Sep 2022 · 1 yr · Mumbai, Maharashtra, India

• Region expert and representative of Linktree in India.
• Represent the company, brand and strategy to external stakeholders in India.
• Manage Press relations and support GTM strategies and execution for new feature releases.
• Responsible for defining and executing the overall country strategy including overall growth ( free and paid conversions),partner management, marketing, customer acquisition, and content support.
• Be an advocate for Linktree in India , manage Press Relations and other Government policies and regulations.
• Share regular analysis on competitive landscape, user insights and feedback with global team to align and improve Product Roadmap thereby driving growth in India.
• Work together with the Linktree Growth and Brand teams to define and execute marketing plans, improving efficiency and reaching CAC objectives.
• Work together with the Product team to define opportunities to increase relevance to the Indian audience while improving conversion funnel.

Aug 2020 – Sep 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

May 2019 – Jul 2020 · 1 yr 2 mos · Mumbai Area, India

• The role offered an opportunity to head Business Development for Likee ( short video ) app in India market. It involved collaborating with internal stakeholders across the company to plan and execute both long and short term strategic goals for the Indian market.
• Build forward-looking roadmaps and source partnership or acquisition opportunities that directly align with the company strategy
• Develop and manage relationships with partners, creators and the various relevant communities
• Lead and execute various business development initiatives like collaborating with production houses, events, influencers and OGCs to enhance visibility and growth for Likee app.
• Partner with Research and Data teams to develop deep market insights.

Nov 2018 – May 2019 · 6 mos · Mumbai Area, India

Apr 2016 – Nov 2017 · 1 yr 7 mos

• Job role requires me to work with talent and public figures in Entertainment industry. The role included to identify, plan and execute strategic initiatives with talent, managers and agencies, focusing on Facebook media products. It involved conducting timely workshops for partners to keep them updated with the latest technology evolved at Facebook thereby helping them to grow visibility on Facebook and Instagram.
• Key Responsibilities:
• Manage strategy, implementation and optimization of Facebook’s strategic partnerships with celebrities, talent and talent representatives.
• Collaborate with partners to develop innovative and high impact partnerships with Facebook and drive operational management of projects
• Be an internal advocate within Facebook for partners, including with product teams
• Share best practices with your partners and help them build their brands and grow visibility on Facebook platform.
• Proactively inform partners about fake pages floating ,merge fake pages if required, provide technical assistance with regards to verification, hacked account etc.
• Track, analyze and communicate quantitative metrics and business trends as they relate to partners.

Apr 2015 – Apr 2016 · 1 yr

• Community Operations' (CO) focus is on supporting our users through both direct support interactions as well as scalable solutions, and on improving the health of our products by helping people understand how to use them.
• Major focus was to identify fake profile on Facebook and take down the pages that are not legit. Key skills I developed working in this workspace were focus, meeting deadlines, being vigilant and also solve time sensitive issues with utmost care.

Jan 2013 – Jan 2014 · 1 yr

• I was part of the pilot team of Amazon India. Core responsibility included everything right from lead generation, getting sellers on boarded, conducting timely webinars to make sure sellers are updated with latest technology and products do they can leverage Amazon platform to the fullest.

Mar 2008 – Apr 2011 · 3 yrs 1 mo · Mumbai Area, India