Sep 2023 – Jul 2025 · 1 yr 10 mos · Sydney, New South Wales, Australia · Hybrid

• Awarded marketing campaign of the year 2025 by SPASA
• Leading marketing and branding for two brands- Aquify and Winrani
• Led the launch of Winrani Pools as a new brand
• Increase in revenue from targeted marketing activities and using AI
• Managing paid ads, organic social media, and email campaigns
• Created landing pages and increased form fills by 32% using Unbounce
• Using Zoho & HubSpot for automation improving lead retention by 21%
• Conducting SEO audits using SEMrush & increased organic traffic by 18%
• Managing budget and aligning spend to performance metrics
• Auditing GA4 to reduce bounce rate; aligned funnels with product goals
• Presenting dashboards to management and leading creative partnerships
• Implemented automations and artificial intelligence to improve lead conversion to increase revenue

Aug 2023 – Present · 2 yrs 7 mos · Sydney, New South Wales, Australia · On-site

Oct 2022 – Jun 2023 · 8 mos · On-site

• Handled $3.6M+ marketing budget and optimized spending using data
• Executing ads on Google, YouTube, Facebook, OTTs, Television, Billboards, and Cinema
• Spearheaded analytics setup and automations using artificial intelligence for social media leading to cost saving and increased followers
• Assisted in ideating social media campaigns for Urban Company

Jun 2020 – Oct 2022 · 2 yrs 4 mos

• Spearheaded performance marketing and agile marketing ops for Cloud and Human Capital consulting
• Established relationship of marketing influence on sales pipeline for marketing
• Co-led the Capital H blogs and podcasts
• Kickstarted paid social and SEM campaigns
• Led the execution and optimization of external newsletter ConsultingEdge
• Ideated and tactically executed marketing orchestration laddering back to the business objectives and goals
• Created marketing strategies by designing campaigns and communication plans to enhance brand value and market Deloitte's consulting services
• Designed consulting marketing approaches for different marketing channels
• Optimized consulting marketing approaches using current state assessment, gap analysis, setup, implementation, and execution of marketing technology and the use of performance data to evaluate the effectiveness of marketing strategies
• Launched consulting marketing campaign activations on various digital channels
• Program management and executing consulting marketing campaigns by working with various internal teams and tracking the performance
• Developed stronger relationships and playing a vital role in driving successful marketing programs
• Assisted in creating, maintaining, and prioritizing consulting AI marketing campaigns
• Developed internal and external communications and branding collaterals to market consulting services
• Compiled consulting marketing data and perform analysis on marketing metrics to measure ROI to help focus on priority campaigns
• Prepared consulting marketing impact reports illustrating data graphically and translating complex findings
• Provided innovative approaches, sharing and leveraging best practices
• Streamlined the Human Capital and Cloud marketing impact reporting process as per business needs
• Increased engagement on our web pages after optimizing pages from a design and SEO standpoint to enhance the user experience and page performance

May 2020 – Jun 2020 · 1 mo

• Karma has rural digital healthcare tech platform which provides free consultations and patients are charged for medicines delivered at their doorstep.
• Drove revenue of all digital contactless consultations of Karma and its partners on the App
• Took complete responsibility of COVID Contactless Consultation App including Redesign of UI and UX
• Achieved CTR of 9% on FB Ads
• Manifold times increase on Facebook page through marketing efforts:
• 2.57x Increase in Reach (Including Paid)
• 1.67x Increase in Page Engagement
• 1.35x Increase in Pageviews
• 6.44x Increase in Page Likes

Apr 2019 – Jun 2019 · 2 mos

• Offered PPO (Full-time working opportunity) based on my work:
• Worked on projects with more than 9 different brands including Career Launcher (CL), Sify, CoreStack, Savic - SAP Gold Partner LinkedIn, STT GDC, Tantra, Kestone, InQuisitive Minds (IQM), Axis me hub
• Implemented B2B Branding Strategy for Kestone to increase client awareness of Integrated Marketing
• Built Hypothesis and validated with Primary and Secondary research data
• Identified consumer persona and developed an understanding of customer behaviour
• Interpreted data, analysed results using statistical techniques to determine actionable insights
• Analysed competitor strategies and recommended changes in Marketing and Branding strategy
• Audited web analytics dashboards, reports and key reporting tools, and worked on key areas of importance
• Designed Internal Marketing Communication and Strategy for Kestone
• Did end to end planning of marketing and operations of Intellectual Property InQuisitive Minds 2019
• Devised marketing strategies to drive digital traffic to the webpage and mobile app
• Social Media posting for Kestone, IPs and brands
• Executed and did real time monitoring of social media marketing campaigns

Aug 2018 – Mar 2019 · 7 mos

• Raised over 13.5 Lacs from 32 sponsors
• Approached more than 1500 potential sponsors through digital and offline channels
• Created innovative solutions matching different brand requirements
• Took responsibility for social media and offline marketing, branding, event management, stall management, venue management, volunteer management, etc.

Jun 2018 – May 2020 · 1 yr 11 mos

• Creating a unique customer experience backed by market research
• Boosting organic website visits through SEO
• Auditing digital assets to find marketing and branding opportunities
• Fabricating customer campaigns for social media to drive awareness

Jan 2016 – Oct 2020 · 4 yrs 9 mos

• Taught Chess through stories to students from Australia, Canada, England, Germany, India, Ireland, UAE, US, Qatar, etc.
• Coached students from 3 years to 52 years of age, including working professionals
• Students who started from basic level are now playing on the state, national, and international level
• Raised leads on digital platforms through various social media marketing campaigns

Jun 2016 – Jun 2017 · 1 yr

• Sold automotive and industrial lubricants under Savsol Brand through a network of 5 CFAs, 15 Distributors, more than 800 retailers in Punjab, Haryana, and Himachal Pradesh while also catering to OEMs like Hero Motorcorp, Mahindra & Mahindra, Tata Hitachi, Swaraj, ZF Steering Gear (India) Ltd. etc.
• Implemented sales strategy which led to an increase from 1,50,000L to 2,00,000L
• Managed a team of 20 DSRs & inducted 150+ new retailers to drive business development
• Surpassed sales of Castrol, Shell, Hindustan Petroleum, Servo, Mak 4T, Total etc. in 4T sales in Chandigarh in 2017
• Onboarded 2 new Distributors to improve supply chain driving revenue growth
• Managed inventory of more than 2,50,000 L on an average with more than 200 SKUs
• Carried out Primary, Secondary and Tertiary Sales including B2B and B2C CRM, Distribution Supply chain development, new business development including rural markets
• Strategized and implemented Growth Planning based on data collected through Primary Research, Competitor Study, Industry Trends and Insight Mining
• Maintained performance metrics & achieved topline budgets for the company
• Undertook budgeting, Marketing and branding activities such as Dealer Meets, Sales Promotions