Aug 2015 – Dec 2020 · 5 yrs 4 mos · Pune Area, India

• Fitato was a hyperlocal tech-enabled fitness solution that gave users access to multiple gyms & studios with a single membership. In 5 years, Fitato became one of the fastest-growing fitness startups in the county.
• Total Revenue $1.5 Million - Raised $400,000 in External Capital - Raised Strategic Investment from Fittr.
• Sales & BD : Setup sales processes with relevant KPIs and metrics and managed B2C & B2B sales teams. Grew monthly sales to $25,000 in retail revenue & $15,000 in corporate revenue.
• Product Management : Managed & worked with tech & growth teams. Responsible for the product roadmap, design and development, feature prioritization, user personas & journey mapping.
• Marketing & Growth : Executed marketing funnels and fine tuned several channels with emphasis on SEO, Social Media & PPC advertising. Acquired 3 lac+ downloads with a 14% conversion rate to paid customers.
• Retention : Strategic management of customer communities and other retention modules. Increased retention rate from 17% (industry avg) to a 65% with an ARR of $99 per user/per year.
• Fundraising: Worked with the likes of the Indian Angel Network, raised $400,000 in external capital, received a strategic investment & merger from a leading fitness player (fittr) in the country.
• Website: https://fitato.fit/

May 2014 – Jun 2014 · 1 mo

• Part of the summer internship program at the Reliance Communications, UP East Office. It involved the following major activities.
• Participate in acquisition of new customers from an assigned geography
• Maintaining relationship with clients and acquiring collaborative partners
• Understand the attributes associated with New business Development
• Skills Developed: Research & Strategy, Negotiation & Persuasion, Project Management,
• Market Research & Analysis

Feb 2014 – Feb 2014 · 0 mo · Pune Area, India

• CEE is an NGO focused on environmental education, preservation of the environment and promotion of sustainable development.
• Developed a research paper on productivity in the Garden Department of the Municipal Corporation in Pune
• Conducted an in depth survey of all facets of the community parks in Pune

Jan 2013 – Aug 2014 · 1 yr 7 mos · Delhi, India

• Support Foundation is a non-profit charitable trust & community that exists to support those who are from a very low socio-economic background and works towards mental health awareness.
• Worked closely with the founding team to establish a digital footprint for the organisation across various social media channels.
• Helped launch the flagship campaign Project PANKH that includes informal education to Vocational Training for the mentally delayed and the physically challenged children and adults.