Sep 2020 – Jun 2021 · 9 mos

• Built a platform for customising Drapery and Blinds for Home spaces.

Aug 2019 – Jul 2020 · 11 mos · Bangalore

• Acquisition and On-boarding:
• Led customer acquisition for B2B business, through projects propelling 6x YoY growth
• Spearheaded digital marketing and other online and offline lead generation activities increasing
• QoQ leads by 110%
• Improved sales productivity by 30% by designing lead management system and sales team
• capability enhancement efforts
• Led new business initiatives like launching e-learning course which stimulated revenue growth by
• 20% YoY
• Developed deep customer understanding and targeted communication to boost paid and unpaid
• user acquisition
• Led projects involving multi team collaboration across sales, marketing and product

Jul 2018 – Jul 2019 · 1 yr

• Researched the furniture market to identify key growth areas & strategized the launch of Retail store
• Identified key buying patterns & categorized them broadly based on furniture design & built curated growth plan
• Launched mattress category and on-boarded 8 brands; contributing to 6% to the overall furniture revenue
• Strategized & redesigned the Storage catalogue for multi-fold growth(2x) in a 6-month period

Oct 2017 – Jun 2018 · 8 mos · Bengaluru Area, India

• Vendor Management:
• Managed the vendor base of 14 vendors (8 Made to order vendors, 6 Made to stock vendors)
• Developed a comprehensive vendor score card to reward the good performing vendors and weed out the non-performers
• Onboarded 3 vendors for Leather sofas in a span of 2 months increasing the product offering; doubled the revenue of the leather sofa category
• New Product development:
• Spearheaded the Spring-Summer’18 collection launch for Décor which contributed to 50% of decor revenue for the season
• Commenced customization of fabrics and launched fabric ranges from the Luxury, the premium to the regular for Made to order sofas which increased revenue of sofas by 25%
• Supply Chain Excellence:
• Executed the ToC project along with Goldratt consultancy across sofa vendors in reducing the lead times thereby reducing the inventory holding of Urban Ladder
• Reduced the vendor turnaround time from 12 days to 8 days over a period of 6 weeks for best sellers in Made to order ecosystem
• Reduced the OOS from 15% to 8% within 4 months in domestic upholstery
• Achieved cost savings of 1% by centralizing the raw material procurement in domestic upholstery
• Accomplished “FSN classification” of SKUs for inventory optimization

May 2016 – Sep 2017 · 1 yr 4 mos · Bengaluru Area, India

• Range Expansion:
• Spearheaded the launch of 9 in-house design ranges across soft furnishings, contributing up to 25% of the sales of Décor Ecosystem in the launched quarter
• Made to order Curtains: Established business process & costing engines for customized curtains which increased the curtain category revenue by 80%
• Working capital improvement:
• Improved credit situation from 30 to 60 days through negotiations with suppliers and tie ups with financing partner, improving the overall working capital by 3%
• Implemented projection-based model across Engg. wood vendors; reduced the lead time from 60days to 14 days
• Reduced inventory holding for soft decor from 110 days to 30 days by resolving MOQ issue and lead time (15 days) through robust supply chain
• Cost Improvement Project:
• Achieved 3% savings on overall product COGS, through value engineering, material standardization and volume negotiations
• Developed dashboards for the team to track on various cost initiatives and to provide inputs for strategic decisions on gross margins
• Business process streamlining:
• Executed process repository and streamlined existing processes improving efficiency
• Developed costing engines for customized wardrobes for streamlining the order flow and reducing manual effort by 3 hrs. required for reconciliation
• Conversion of non-saleable inventory of worth ~40Lakhs into saleable inventory though a minimal
• expenditure of 5Lakhs
• Product Quality:
• Established QC process and defined tolerance guidelines for mattress at the vendor end reducing the % of rejects across the supply chain
• Reduced cost of quality by 76% (from 1.28L/month to 0.3L/month) by implementing internal Source QC process

Jun 2015 – Apr 2016 · 10 mos · Bengaluru Area, India

• New Category Launches & Range Expansion:
• Onboarded 16 vendors for supply of products across 10 categories covering soft linen, mattress accessories, Wall Art & doormats which contributed to around INR 2.3 Cr revenue
• Launched 3 mattress ranges, which contribute to 35% of the category revenue
• Inventory planning:
• Achieved lost sales of 0.3% in Mattress category, with an inventory holding of 27 days

May 2014 – Jul 2014 · 2 mos · Chennai Area, India

• Project Title: 22Kt Gold with 18Kt Hardness
• Highly rated customer driven project mainly aimed to enhance the material usability of Titan Jewellery
• Worked in the Jewellery division on 37 gold compositions with varying hardness and proposed new gold compositions which increased the hardness by 20%, thus enabling the durability of filigree products

May 2013 – Jun 2013 · 1 mo · Visakhapatnam

• Internship as part of the Graduation degree.
• Enhanced the life time of the Hot metal Ladle which is used in transporting Hot liquid metal
• Achieved an increase in the life cycle of ladle by 18% from 450 cycles to 530 cycles