Kevan Lee

Co-Founder

Boise, Idaho, United States21 yrs 3 mos experience

Key Highlights

Co-founded a successful brand and storytelling business.
Led marketing teams at multiple high-growth tech companies.
Achieved 20x revenue growth at Oyster in one year.

Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in brand strategy and growth marketing.

Contact

Skills

Core Skills

Brand StrategyStorytelling

Other Skills

B2B MarketingBlogBloggingBrand AwarenessBranding & IdentityContent MarketingContent StrategyCopy EditingCopywritingDigital MarketingDigital StrategyEditingEmail MarketingEvent PlanningFacebook

About

I am the co-founder of a brand and storytelling business (https://aroundthebonfire.com) that works with some of the coolest up-and-coming brands and most delightful people to help tell better stories. We support these brands and individuals through advisory work, coaching, content, and community. Prior to Bonfire, I led the marketing team at Oyster, where I set strategy, vision, and direction for how we built our brand, drove awareness, created demand, and positioned our product. Oyster is a mission-driven B2B SaaS platform for global employment, purpose-built to help companies hire, pay, and care for their distributed teams. Prior to Oyster, I led the marketing teams at Polly and at Buffer. I built out the marketing org for Polly, hiring the initial team and setting up strategy and operations. At Buffer, I led a team of 10 awesome marketers for a product that had 8 million users and served 75,000 remarkable brands. I helped Buffer grow from $1 million to $30 million in annual revenue; we acquired 100,000 new users per month and reached a monthly audience of more than 1.5 million. Along with my work at Oyster, I advise the Feedly team on growth and positioning, and I teach growth marketing in a degree program at Boise State University.

Experience

Bonfire

Co-Founder

Sep 2023 – Present · 2 yrs 6 mos

We bring brands to life with creative storytelling and differentiated messaging that help you stand out from the noise and stand apart from the competition. We offer brand strategy consulting, messaging, positioning, and channel strategy for early-stage B2B and B2C tech companies.
A small sample of some of the brands we've been fortunate to work with: Photoroom, Felt, Userflow, Submittable, Pricing I/O, Mayple, and Collabstr.

Brand StrategyBranding & IdentityStorytellingMessaging

Oyster®

3 roles

Advisor

Mar 2023 – Jan 2024 · 10 mos

Senior Vice President Marketing

Apr 2022 – Apr 2023 · 1 yr

Head Of Marketing

May 2021 – Apr 2022 · 11 mos

Oyster is a global employment platform that enables companies everywhere to hire people anywhere. We're on a mission to create a more equal world and unlock opportunity for people regardless of their location.
I oversee all marketing strategy and performance, scaling our team through hypergrowth. In my first year at Oyster, we've achieved 20x revenue growth, crossed 3M in monthly brand views, and expanded the marketing team to 50+. We earned a $1B+ valuation in less than two years since launch.

Felt

Marketing Advisor

Mar 2023 – Jan 2024 · 10 mos

Rattle

Marketing

Mar 2023 – Sep 2023 · 6 mos

Mkt1

LP

Feb 2023 – Present · 3 yrs 1 mo

Polly

Interim Head of Marketing

Jan 2021 – Jun 2021 · 5 mos

Polly is a collaboration and engagement platform built for modern workplaces. I built the initial marketing team at Polly, created GTM strategies for core product lines, and helped scale the userbase to 2M+ users.

Buffer

2 roles

Vice President Marketing

Oct 2017 – Jan 2021 · 3 yrs 3 mos

Buffer is a social media management platform that helps brands and businesses engage with their online audience.
I led the marketing team at Buffer, scaling the business through a Product-Led Growth motion that acquired 7 million users and 50,000 business customers, accounting for $30 million in ARR. Our primary growth channels were content, brand, and word-of-mouth. We scaled brand reach to 12 million per month and drove 100,000 new signups per month. Thanks to these efforts, Buffer became an iconic brand known for its remote, transparent culture and a category creator of social media management.

Director of Marketing

Mar 2014 – Oct 2017 · 3 yrs 7 mos

Vox media, inc.

Managing Editor

Feb 2008 – Dec 2014 · 6 yrs 10 mos

Vox is a leading modern media company that includes digital media brands like The Verge, SB Nation, Recode, Vulture, Thrillist, and more.
I created an online community that was acquired by Vox. With the Vox team, I served as managing editor for one of the largest communities under the SB Nation brand, responsible for revenue and traffic growth, P&L, editorial management, marketing, community, and team-building.

Freelance

Sports Journalist

Jan 2005 – Feb 2008 · 3 yrs 1 mo

I covered the local sports beat for a number of daily newspapers in the Seattle metro area and Pacific Northwest USA, writing game recaps and feature profiles of area teams and athletes. My work appeared in the Seattle Post-Intelligencer, Idaho Press-Tribune, and others.