Md Asif Reza — Design Manager

I am a dedicated Design Manager with over 12 years of hands-on experience in managing and executing complex design projects across various industries, including Retail, NSO, Fit-out ,industrial refrigeration, and special-purpose machinery. My expertise lies from Design, Development, Costing, Value Engineering, Procurement , Negotiation and the development of custom Retail Fixture & Furniture , Sheet metal, Wooden Working design, Refrigeration systems, making me a versatile professional capable of handling diverse engineering challenges. Key Areas of Expertise: #Project Management & New Store Opening: From conceptualization to execution, I have successfully led multiple large-scale projects, optimizing costs, managing vendor relationships, and ensuring timely delivery. My role at Reliance Retail Ltd involves overseeing the design and execution of store fixtures and furniture for numerous retail formats, ensuring alignment with brand standards and project timelines. #Technical Proficiency: I am proficient in using advanced design software such as SolidWorks, AutoCAD, CATIA, SketchUp, Keyshot, Adobe Photoshop, Acrobat Pro and Creo. My technical skills are complemented by a deep understanding of design for manufacturing (DFM) principles, particularly in sheet metal, Wood Working, injection molding, Vaccum Forming and metal fabrication. #Leadership and Collaboration: I have a proven track record of leading cross-functional teams and coordinating with stakeholders across different departments. Whether it's working with internal teams, external vendors, or clients, I prioritize clear communication and effective collaboration to achieve project goals. My leadership is focused on driving efficiency, fostering innovation, and delivering high-quality results. # Continuous Learning and Certifications: I hold several certifications that underscore my commitment to continuous professional development, including being a CSWP and earning certifications in project management AI and GD&T. These credentials reflect my dedication to staying at the forefront of industry standards and best practices. I oversee the fixture design, costing, BOQ, New Store Opening and execution (furniture & fixtures) for the following formats at Reliance Retail: GAP | SWADESH | AZORTE | TIRA | AVANTRA | PORTICO | VRK HERITAGE | KALANIKETHAN | TRENDS | TREND FOOTWEAR | YOUSTA | AMANTE | ANCESTRY | COVER STORY | CATWALK | LEE COOPER | RELIANCE CENTRO | FASHION FACTORY | V-RETAIL-CENTRO | THE SHOE STORE | ZIVAME | CLOVIA | JOHN PLAYER | PAYLESS | PERFORMAX Reach out : mdasifrea7@gmail.com

Stackforce AI infers this person is a versatile Design Manager in the Retail and Industrial Refrigeration sectors.

Location: Mumbai, Maharashtra, India

Experience: 9 yrs 6 mos

Skills

Project Management
Design For Manufacturing
Product Development
Engineering Design

Career Highlights

Over 12 years of design management experience.
Expert in managing complex design projects.
Proficient in advanced design software tools.

Work Experience

Reliance Retail

Design Manager (4 yrs 2 mos)

Satin Neo Dimensions

Sr. Design Engineer (2 mos)

National Designer Display System

Lead Senior Design Engineer (1 yr 5 mos)

TESSOL Thermal Energy Service Solutions Pvt. Ltd.

Senior Design Engineer (1 yr 11 mos)

Balaji Metal Craft

Mechanical Designer Engineer (1 yr 4 mos)

Venus Metal Craft

Mechanical Design Engineer (8 mos)

Education

Master of Business Administration - MBA at Welingkar Institute of Management

Bachlor of Engineering at Annamalai University

Design-Led Strategy: Design thinking for business strategy and entrepreneurship at The University of Sydney Business School

Project Management at University of California, Irvine - The Paul Merage School of Business

Master in Mechanical Cad at MSME Development Institute - Chennai

10+2 at L.P.Sahi College , patna

10th at Kisaan High School , singhari ,kishanganj, Bihar

Md Asif Reza

Design Manager

Mumbai, Maharashtra, India9 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of design management experience.
Expert in managing complex design projects.
Proficient in advanced design software tools.

Stackforce AI infers this person is a versatile Design Manager in the Retail and Industrial Refrigeration sectors.

Contact

Skills

Core Skills

Project ManagementDesign For ManufacturingProduct DevelopmentEngineering Design

Other Skills

AutoCAD MechanicalBudgetingCADChatGPTCommercial AnalysisComputer-Aided Design (CAD)Concept DevelopmentCost ControlCost EstimationCritical ThinkingCross-functional Team LeadershipDelegationDigital TransformationEmotional IntelligenceEngineering

About

Experience

Reliance retail

Design Manager

Jan 2022 – Present · 4 yrs 2 mos · Navi Mumbai, Maharashtra, India · Hybrid

1. Work with Managers, SMEs, Business, Consultant & Projects team to discuss and organize project from Conceptual design till completion and execution.
2. Prepare evaluation parameters for evaluating design concepts master plans received from external architects, based on the design brief.
3. Develop & articulate project design concepts, master plans with input from senior management and other relevant departments.
4. Conduct a detailed review of the concept design to ensure alignment with the design intent of the project, Local development rules/regulations, space optimization requirements, modular design, Design for manufacturing & local vendors specification & limitations etc.
5. Work with liaison architect to understand the local rules/ regulations/norms pertaining to mixed use developments and the necessary approvals / permissions required.
6. Co-ordinate with all design consultants to ensure timely issuance of all design deliverables from concept design till handover of the project.
7. Co-ordinate with all internal stake holders for the design sign off & design package issuance during all stage of design development.
8. Review the reports for tracking activities across several phase such as concept design, Detailed design & finishes schedule, samples submission etc.
9. Identify and prepare schedules/ tracker for design deliverables aligned to project launch timelines.
10. Reviewing all design & shop drawing for cost optimization and value engineering.
11. Co-ordinate with projects team, business team & other cross functional teams to resolve all technical queries regarding drawings and conduct site visits if required and review.
12. Be responsible , in detailing and preparation of all furniture and fixture design to facilitate development of proto type and execution.
13. Managing the design process and bridge the gap between concept designer & execution team.
14. Preparation of costing for fixture and doing the commercial negotiation with vendors.

Value EngineeringMS OfficeIssue ManagementHandoverLeadershipConcept Development+37

Satin neo dimensions

Sr. Design Engineer

Nov 2021 – Jan 2022 · 2 mos · Gurugram, Haryana, India

Value EngineeringMS OfficeConcept DevelopmentComputer-Aided Design (CAD)Problem SolvingProduct Development+12

National designer display system

Lead Senior Design Engineer

Jun 2020 – Nov 2021 · 1 yr 5 mos · Khopoli, Maharashtra, India

# Spearheaded the design and development of store fixtures for Reliance Retail,
Samsung, contributing to a 20% increase in project efficiency.
# Directed the design and development of store fixtures and displays for high-profile clients, ensuring that all projects met strict brand guidelines and quality standards.
#Client-Centric Solutions: Collaborated closely with clients like Samsung and
Wellness Forever, Reliance Retail etc. to understand their specific needs and
deliver customized retail solutions that enhanced brand visibility and customer experience.
#Project Coordination: Managed multiple design projects simultaneously, ensuring on-time delivery and seamless coordination between design, production, and installation teams.
#Innovation in Fixture Design: Developed innovative fixture designs that
optimized space utilization, improved product accessibility, and supported
diverse retail environments.
#Prototype Testing and Validation: Led the creation and testing of prototypes,
refining designs based on feedback and ensuring they met functional and aesthetic requirements before mass production.
#Vendor Management: Worked with suppliers to source materials and components, ensuring they met design specifications.
#Quality Assurance: Conducted thorough inspections of finished products,ensuring adherence to quality standards and resolving any design or manufacturing issues prior to client handover.
#Technical Documentation: Created detailed technical drawings and documentation for manufacturing, ensuring clear communication of design specifications and facilitating smooth production processes.
#Cost Control and Budget Management: Monitored project budgets closely,
implementing cost-saving measures without compromising on design integrity
or quality.
#Cross-functional Collaboration: Partnered with marketing, sales, and production teams to align design concepts with broader business objectives, driving successful project outcomes.

Value EngineeringMS OfficeLeadershipConcept DevelopmentComputer-Aided Design (CAD)Problem Solving+19

Tessol thermal energy service solutions pvt. ltd.

Senior Design Engineer

Jun 2018 – May 2020 · 1 yr 11 mos · Mumbai, Maharashtra, India

#Led the design and development of advanced eutectic plates, enhancing energy efficiency and thermal storage capacity for
refrigeration units.
#Outdoor Condensing Unit for Vehicles: Engineered outdoor condensing units
specifically tailored for vehicle applications, ensuring optimal performance in varying environmental conditions.
#Truck Refrigeration System: Designed and implemented truck refrigeration systems, focusing on robust, reliable cooling solutions for long-haul transportation.
#Blast Freezer Design: Spearheaded the design of blast freezers, optimizing rapid cooling technology to meet stringent industry standards.
#Developed comprehensive cold room designs.
#Refrigerated Container: Created innovative designs for refrigerated
containers, balancing durability and thermal efficiency for transport and storage applications.
#Cross-functional Collaboration: Worked closely with cross-functional teams,
including manufacturing, procurement, and quality assurance, to ensure
design feasibility and compliance with industry standards.
#Prototype Development: Led the prototyping phase for refrigeration systems,
conducting rigorous testing and validation to ensure designs met performance
criteria and customer requirements.
# Project Management: Managed multiple design projects simultaneously,
ensuring timely delivery and adherence to project timelines and budgets.
#Innovation and Optimization: Introduced design improvements that reduced
material costs and enhanced the efficiency of refrigeration systems, resulting
in a 25% increase in overall system performance.
 Vendor Coordination: Coordinated with external vendors and suppliers for
the procurement of specialized components, ensuring alignment with design specifications and quality standards.
#Technical Documentation: Prepared detailed technical documentation,
including design specifications, assembly instructions, and maintenance
manuals, to support production and client use.