Abhilash Veerabhadraiah

Business Development Executive

Toronto, Ontario, Canada7 yrs experience
Highly Stable

Key Highlights

  • Proven track record of exceeding sales targets.
  • Expertise in route-to-market execution and strategic planning.
  • Strong background in budget management and stakeholder management.
Stackforce AI infers this person is a Sales and Marketing professional in the FMCG sector with expertise in strategic planning and customer engagement.

Contact

Skills

Core Skills

Sales ManagementStrategic PlanningSales LeadershipCustomer Service ManagementTeam LeadershipTrade MarketingDistribution ManagementMarket DevelopmentCustomer Engagement

Other Skills

AmplitudeAnalytical SkillsAttention to DetailBrand Marketing Strategy & Trade MarketingBranding and Merchandising SpecialistBudget ManagementBusiness AcumenBusiness AnalysisBusiness Case PreparationBusiness DevelopmentBusiness EngagementBusiness PlanningBusiness StrategyBusiness-to-Business (B2B)CRM Program Management

About

"As a results-driven Sales Manager with over 7 years of experience in the Fast Moving Consumer Goods (FMCG) sector, I have a proven track record of exceeding sales targets, managing key customer relationships, and developing strategic plans that drive business growth. My expertise lies in route-to-market execution, sales performance reviews, and cross-functional management. I excel in coaching sales teams, implementing effective sales strategies, and utilizing digital tools to enhance customer experiences. With a strong background in budget management, stakeholder management, and new product launches, I am committed to driving results and ensuring team success. Currently, I am spearheading sales operations at British American Tobacco, leveraging my skills to enhance market share and optimize distribution strategies. I hold an MBA in Marketing and Supply Chain Operations Management and am certified in Lean Six Sigma Green Belt and Project Management. Let's connect to discuss how we can achieve greater success together." Specialties Expertise in: Direct Distribution, Wholesale Distribution, Retail Distribution, Stakeholder Management, Strategic planning, Sales & Marketing force restructuring, Sales routine management and process, Sales CRM systems -Salesforce, Metabase, Amplitude, compensation, incentives, people & customer business development, Customer service management, Team Handling, P&L Management, Cross Functional management, Branding and Merchandising Specialist, Supply Chain Operations. Certification: Lean Six Sigma, Green Belt Certified - Business Process Management. Project Management Professional. Software Skills - QTP and Manual Testing, Software Development Life cycle, PowerBi & Data analytics, Amplitude, Salesforce, Metabase & Service Management. Specialties: Sales Leadership and Operations, Brand Marketing Strategy & Trade Marketing

Experience

7 yrs
Total Experience
2 yrs 4 mos
Average Tenure
--
Current Experience

Bat

Territory Manager

Aug 2022Present · 3 yrs 9 mos · Toronto, Ontario, Canada · On-site

  • ○Efficiently manage assigned territory to meet and exceed volume and market share targets, aligning with national, regional, and district-level objectives.
  • ○Utilize digital tools and assets to enhance customer experience, fostering strong business relationships, providing comprehensive training to retailers and staff, and promptly addressing inquiries and concerns.
  • ○Monitor contract compliance and deliver personalized customer and consumer insights to optimize performance.
  • ○Drive market demand for multi-category products by maintaining adequate inventory levels, achieving distribution targets, minimizing out-of-stock instances, and implementing effective merchandising strategies.
  • ○Collaborate on special projects at provincial and national levels with fellow Territory Managers.
  • ○Navigate and excel in a highly regulated market environment to ensure optimal performance.
Business Case PreparationSAP Sales & DistributionProfit & Loss ManagementROI StrategiesBusiness AnalysisBudget Management+60

Flobiz

2 roles

Associate Director of Sales

Mar 2021Jul 2023 · 2 yrs 4 mos

  • Directly responsible for Sales & Operations for PAN India.
  • Responsible for creation and execution of GTM Strategy for PAN India.
  • Developing Sales Process, Tactics and Execution strategies
  • Hiring, Coaching, Developing High Performance Sales Teams and Sales Leaders.
  • Building a repeatable, scalable revenue engine ready for high growth
  • Building alignment and integration across cross-functional groups (Marketing, Services, Product, Solution Engineering) and business partners.
  • Building out sales enablement methodology, frameworks, play-books and training sessions.
  • Spearheaded team of customer service representatives, achieving a remarkable 40% improvement in customer satisfaction scores within
  • the first year
  • Developed and implemented customer service strategies resulting in an impressive 30% increase in customer retention rates
  • Managed and optimized customer support channels, including voice, chat, email, and social media platforms, leading to a significant 40%
  • reduction in response time.
  • Collaborated with cross-functional teams, such as product management and engineering, to address customer issues and provide timely
  • resolutions, resulting in an outstanding 50% decrease in escalations
  • Conducted regular performance evaluations, provided coaching and training to team members, and fostered a culture of continuous
  • improvement, leading to a remarkable 30% increase in employee productivity
  • Analyzed customer feedback, support metrics, and data to identify trends, insights, and areas for process improvement, resulting in an
  • impressive 35% improvement in first contact resolution rate
  • Implemented and maintained customer service KPIs, ensuring team adherence to performance goals and service level agreements, resulting
  • in a notable 20% increase in customer satisfaction
  • Established and maintained strong relationships with key customers, acting as a trusted advisor and advocate for their needs, leading to an outstanding 25% increase in customer advocacy.
Business Case PreparationSAP Sales & DistributionROI StrategiesBusiness AnalysisMarket ResearchBudget Management+60

Associate Director of Sales

Mar 2021Jul 2022 · 1 yr 4 mos

  • Lead nationwide offline sales team members to achieve sales target.
  • From a sales team of 10, to now well over a 750+, we’ve seen a lot and been through it all. Along the way learning countless lessons, always inspired to keep improving and keep moving.
  • Directly lead, as well as mentor and guide team members in cultivating and capturing opportunities, including general prospecting, product demonstrations, events, SOWs, RFPs, RFls, bake-offs, etc.
  • Develop and implement effective Sales Strategy and planning.
  • Coaching sales team on the technical aspects of the organisation products; on marketing campaigns and sales promotions; and on sales techniques, procedures, and standards that will help them to achieve their sales targets.
  • Manage and oversee the daily operations of the sales department.
  • Monitor and analyse performance metrics and suggest improvements.
  • Coordinating with other teams to ensure smooth delivery of products & services
  • Building a high performing sales team by providing strong mentorship, coaching and guidance
  • Coordinate with management to develop sales plan, budget and schedule.
  • Being Instrumental in Hiring process and Managing team of 750+ Sales Development Representatives, Team Leaders, Regional Sales Managers and delivered 100% targets Month on month.
  • Worked closely with the Sales Team to evaluate and assist in sales strategy and solution recommendations for prospective customers.
  • Launched higher value plans and multiyear plans to increase revenue and ARPU exponentially by understanding the current and potential customers needs through daily interactions.
ROI StrategiesSales ManagementProduct KnowledgeLead GenerationSales & DistributionStrategic Planning+39

Godfrey phillips india limited

Area Sales Manager - Trade Marketing and Distribution - Retail & Wholesale Distribution

Oct 2020Apr 2021 · 6 mos

  • Project Marlboro – An aggressive attempt to enter and establish brand ‘Marlboro’ in competition’s heartland (Karnataka)
  • As a key member of the project, was responsible for setting up the infra and building a strong foundation for growth
  •  Accelerated Infrastructure Build-up
  • Drafted in and led a 250+ member sales team (215 Salesmen, 35 Supervisors) in a span of 3 months
  • Appointed Distributors to setup the basic footprint of Marlboro (from 5 WDs to 10 WDs) in a span of 3 months
  • Scaled up the retail coverage from 6000 outlets to 20000 outlets (CSU being 25000) in 6 months
  • Recognized with “Making a Difference” award for execution of effective expansion in just 6 months of joining
  •  Sales – Business Development
  • Trained and Mentored the fresh sales team to build base that reaped rewards month on month
  • Achieved an availability index of 90% in coverage outlets – a first time in South India for the company
  • Recorded the highest-ever sales for a city in South India for Marlboro, surpassing previous best by 50%
  • Tripled monthly sales volume & value (both Primary & Secondary) in one year of project start
  • Consistently achieved month-on-month value and volume growth maintaining an average of ~11%
  • Clocked an average monthly turnover of Rs. 7 Crores yielding a GMC (Gross profit) of Rs. 38 Lakhs/month
  • Instrumental in achieving a Market share of 2% and Segment share of 5% in the first year of project
  •  Responsible for end to end S&D management (planning, designing, tracking, controlling & efficient usage
  •  Planned and executed performance incentives and sales promotion schemes for team members and retailers
  •  Designed tracking mechanisms to keep track of, drive & motivate the team in winning national level competitions
  •  Involved voluntarily in stock planning and inventory management at the CFA/WD level for the state
  •  Selected for Achievers’ Annual trips to London and Bali by Phillip Morris and GPI respectively
  • see less
SAP Sales & DistributionROI StrategiesMarket ResearchSales ManagementBudget ManagementOperational Planning+53

Philip morris international

Area Sales Manager - Trade Marketing and Distribution - Wholesale & Retail Direct Distribution

Apr 2018Oct 2020 · 2 yrs 6 mos

  • Developing dealer network, understanding and exploring new markets for business growth and streamlining marketing operations.
  • Exposed to managing activities of exclusive branded stores in terms of customer interaction, customer service.
  • Offering of new products and services.
  • Handling Retail & Dealer business in the given territory with a team of Sales Executives, Team Leaders, Territory Sales Executives and Trade Marketing Supports (Supervisors).
  • Taking care of Primary, Secondary and Visual Merchandising.
  • Maintaining inventory levels of various SKU's of the entire product range.
  • Planning, Designing & executing effective beat plans for the entire territory.
  • Planning and monitoring targets and acquisitions on daily, weekly and monthly basis to achieve the KRA.
  • Identifying growth plans for team members - through performance management mechanism.
  • Increased Retail acquisition penetration with Distribution.
Lead GenerationFinancial PlanningGoogle Cloud Platform (GCP)Skill DevelopmentQuick TurnaroundLearning+7

Vodafone idea limited

Territory Sales Manager

Jun 2017Apr 2018 · 10 mos

  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Manage assigned store territory to execute on key priorities and metrics.
  • Build relationships with assigned store's sales reps and management to achieve quotas and deliver on priorities.
  • Assist in designing and developing promotions to achieve targeted market share and revenue within territory.
  • Train and coach Retailer's Associates on Systems, Tools, Promotions and Plans and highlight key differentiators to increase or maintain the Market Share for new and existing Idea Cellular customers.
  • Work with Retailers to plan and organize exclusive Idea Cellular Weekend Events and onsite Sales Drive days.
  • Developed and executed Vendor Fairs/Off-Site Events/Community Events Brand Support and maximize market share.
  • Timely customer issue resolution and response to Retailer's escalations/inquiries.
  • Analyze sales reports and territory sales breakdown by market/banner.
  • Primary and secondary target to Distributor as well as to the trade.
  • Preparing route & beat plans for FOS as well for merchandiser.
  • Developing and expanding new retail outlets on regular basis.
  • Prepare market intelligence reports.
  • To achieve acquisition and revenue targets for the territory.
  • Channel expansion ( width of Distribution).
  • To guide, monitor and motivate the team to achieve day to day plans and align them towards meeting Company objectives on all KPI's.
  • Working closely with marketing department to make sure the proper supply of POS materials and other support for visibility drive in the market.
  • Closely monitoring competitors activities in the market and counter reacting on time in order to increase market share.
  • To provide training program to Distributor, top retailer's, backend staff and field sales Executives and also conducting monthly R&R programme.
Market ResearchLead GenerationSales & DistributionDirect SalesMarketingFinancial Planning+26

Greesyhands

Sales(BD) & Digital Marketing Intern

Apr 2017Jun 2017 · 2 mos · Mysuru, Karnataka, India

  • 1. Use different crawling tools to manage good ranking of website
  • 2. Manage and increase the traffic on website
  • 3. Research about different keywords and use them
  • 4. Use social media marketing
  • 5. To market the product in the market
  • 6. To interest with different customer and complete the target of customers
  • 7. Making marketing strategy for better customer reach and increase the sales
Lead GenerationSkill DevelopmentLearningSponsorship ProgramsCoaching

Infopine

Business Development Executive

Apr 2016May 2016 · 1 mo · Mysuru, Karnataka, India

  • # To establish new, and to follow up and
  • develop existing business opportunities.
  • # To develop and implement a clear and
  • coherent strategy for the generation of revenue generating opportunities.
  • # Formulate an overall business development
  • strategy in conjunction with company management.
  • # Establish and maintain a computerized
  • customer and prospect database.
  • # Plan and carry out marketing activities to agreed
  • sales targets, budgets and timescales.
  • # Respond to and follow up sales enquiries by
  • post, telephone, and personal visits.
  • # Maintain and develop existing and new customers.
  • # Monitor and report on activities and provide relevant management information.
  • # Carry out market research, competitor and
  • customer surveys.
  • # Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.
Skill DevelopmentAttention to Detail

Myskillpage.com

Business Development Executive & Social media marketing

Apr 2016May 2016 · 1 mo · Mysuru, Karnataka, India

  • # Digital & Social media marketing
  • # Worked on sales, promotions and launch strategies of new product i.e. 'Myskillpage.com' with the help of Digital marketing tools & Social media marketing
Attention to Detail

L s constructions india pvt ltd

Electrical Engineer (Sales & Procurement)

Feb 2013May 2015 · 2 yrs 3 mos · Bengaluru Area, India

  • o Procurement & inception of electrical materials/components.
  • o Inspect electrical installations to verify conformance with safety laws ordinances
  • o Inspect electrical installations during construction or re modelling to enforce laws and ordinances establishing & maintaining minimum standards for residential, commercial and industrial electrical installation appliances
  • o Review electrical plans & materials list to interpret specifications methods of installation
  • o Verify loads, demand factors, and number of circuits to make sure that circuits are capable of operating without overloads
  • o Inspect electric wiring, fixtures, and equipment, and issues notices to repair, remove, or refrain from using items found to be unsafe
  • o Interpret legal requirements recommends compliance procedures to contractors, craft workers, and owners
  • o Keep records of inspections prepares reports for use by administrative or judicial authorities.
Microsoft ExcelMicrosoft WordVendor ManagementMicrosoft PowerPointP&L ManagementTeam Management+4

Education

SDM Institute for Management Development

MBA/PGDM — Marketing & Operations

Jan 2015Jan 2017

PES College of Engineering, Mandya

Bachelor of Engineering (B.E.) — ELECTRICAL & ELECTRONICS ENGINEERING

Jan 2008Jan 2012