Mar 2017 – Jan 2018 · 10 mos · Mumbai Area, India

• Responsible for driving measurable business results using digital media for clients across retail banking, insurance, e-commerce, etc. Headed a team of over twenty to manage annual media spends of over र30 crore
• Business expertise
• Devised and implemented customer acquisition (lead generation/signups/registrations) strategies aimed at efficient cost per sale at volume scale
• Devised and implemented strategies for mobile app install/engagement/event optimization aimed at boosting active users at effective ARPU
• Implemented sophisticated cross-platform digital data analytics of CRM, call center and offline sales data across client accounts
• Helped clients improve consumer experience management using targeting, segmentation and customization tools with re-marketing strategies
• Platform expertise
• Social: Facebook, Instagram, Messenger, Twitter, LinkedIn
• Search: Google, Bing
• Display/Video: Audience Network, Google Display Network, YouTube
• Business Development
• Part of core pitch team responsible for on-boarding three clients, maintaining zero attrition
• Responsible for developing pitches, and delivering the same
• Digital specialist for overall media mandate pitches

Jun 2015 – Feb 2017 · 1 yr 8 mos · Mumbai

• Financial Services Team, key projects include:
• Customer analytics and data driven strategy formation for co-brand partners of a global payments network
• Analyzed transaction data of the card holders across multiple service industries to capture customer insights
• Worked on various engagements which include: analysis of effectiveness of marketing campaign, customer profiling and segmentation, regional performance analysis, identifying potential partnership opportunities, etc.
• Captive Centre Setup for a global top 5 insurance broker as a part of $300M cost reduction program
• Led end to end implementation of an operations transformation project; Transitioned core processes from UK to India; Facilitated the people and process readiness from on-boarding through to stabilization
• Facilitated with the planning and monitoring of knowledge transfer for service scope timelines and milestones
• Responsible for stakeholder management, reviews and reporting specific to the wave
• Finance transformation for a leading semiconductor player to save costs of $6M in next 1 year
• Program Management Office (PMO) for execution and implementation of identified initiatives
• Set up teams and facilitated collaboration across functions and ensured fast paced progress of initiatives by removing bottlenecks and setting rigorous tracking mechanisms
• Market Sizing and Customer Segmentation for a leading global insurance broker
• Analyzed industry data and trends to size the P&C insurance market for the SME segment in UK and Canada
• Analyzed customer data and research reports to identify high opportunity industries, products and geographies and identified potential cross sell opportunities across industries

Apr 2014 – May 2014 · 1 mo · New Delhi Area, India

• Worked on Channel Partner Engagement Strategy and CRM design for UltraTech Cement
• Conducted exploratory and descriptive surveys of channel partners across 11 rural and urban markets in North India
• Analyzed existing channel partner engagement program (CRM), channel partner business model and identified pain points and factors critical to maintain and increase engagement of channel partners
• Analyzed monthly sales data for the north zone to cluster the retailers; Suggested data driven improvements in the channel partner engagement program in order to reduce retailer churn

May 2012 – Jun 2012 · 1 mo · Pune Area, India

• Modeling of Gasification reaction, published the work in an International Journal