Apr 2021 – Feb 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India · Hybrid

• Scaling up Healthcare Devices & Ayurvedic Care at Pharmeasy.
• Responsible for scaling up Healthcare Devices & Ayurvedic Category. Managing a team of 5
• with 2 Category Managers and 3 executives.
• Achieved 3x growth in topline in both the categories with a stable bottom-line with target
• achievement in all the months since April.
• Successful in establishing business relationships with major FMCG and medical devices brands
• Managed supply for Covid essentials during a 25-30x surge in demand during Wave 2 &
• Wave 3 with pre-empted demand estimation and inventory blocking
• Sold ~1L covid kits during Wave 3 of Covid with zero dead-stock left after the wave subsided
• Managed the first ever category-led event in Devices category with a 1.6x spike on GMV with
• 1.2x spike in traffic
• Responsible for setting up & program managing key supply chain & catalog processes post covid

Jul 2019 – Jan 2021 · 1 yr 6 mos

• Defining and executing overall strategy for Premium Home Appliances category
• P & L management
• Responsible for achieving monthly, daily sales targets using marketing, pricing, brand ads, etc.
• Improving selection vis-a-vis competition and creating GTM strategies for new brands on the platform
• Planning and executing Central and category events like Big billion day, Big shopping days, etc
• Maintaining Price competitiveness along with ensuring positive bottomline
• Minimizing Out of Stock scenarios

Jun 2018 – Dec 2018 · 6 mos · Reutlingen Area, Germany

• 3rd station - Product Manager (Reutlingen, Germany) - 6 months.
• Product - On-ground Bosch parking sensor (Still to be launched officially.)
• Understanding IoT landscape and strategizing new use cases for the parking sensor
• Liasoning between Engineering and Sales teams to provide Sales training and communicate market feedback back to the product team
• Creating official collateral (Sales pitch, Installation video, Website page, etc) for the Parking sensor project.
• Acquiring new PoC projects and assisting technical teams in implementation

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Bengaluru Area, India

• 1) Revamping official company website as a part of brand refresh portraying RBEI as Digital partners in IoT space
• 2) Distribution strategy & Channel Partner program for hardware products from RBEI (Fundus camera, Climate Monitoring system, Phantom.)
• 3) End-to-end Event Management (Bangalore Tech summit, Zinnov CEO conclave, etc)
• 4) Digitization of Internal marketing process (Marketing Budget management)
• 5) Instrumental in setting up RBEI gallery in Bosch India Experience Center. One of its kind 2 acre facility in Adugodi, Bangalore displaying all Bosch products.
• This involved liasoning with 15 product teams to set up experiences in domains of Energy Management, Healthcare, Virtual Reality, Asset management and Supply chain management.
• Working with multiple creative agencies to create briefs for collaterals (videos, posters, etc)

Apr 2016 – May 2016 · 1 mo · Mumbai Area, India

• Interned in Hotstar division of Star India in the Data sciences department for 2 months as a part of Summer Training Program (April 2015 to May 2015)
• Provided a data-backed framework by quantifying the online celebrity buzz for pushing and promoting Star fiction show content on Hotstar. Potential Impact on revenue – Rs. 1 cr. per annum
• Formulated a routine for the content team to track TV celebrities and prioritize content according to the buzz
• Identified top 3 old Star TV fiction shows to be re-launched on Hotstar based on a quantified parameter of the past buzz (Google Trends data used as proxy) the shows created during the time they were aired on TV

Mar 2015 – May 2015 · 2 mos · Pune Area, India

• Wrote promotional and non-promotional blogs for official website targeting specific audiences
• Developed content for Knowledge Base articles and FAQ (Frequently asked questions) page
• Performed Wordpress SEO and promoted the blog on social media (LinkedIn, Facebook and Twitter)
• Achieved 76.2% increase in the average number of blog views per week in the first month

Sep 2013 – Aug 2014 · 11 mos · Hyderabad Area, India

• Provided Level -2 support to a financial application for fortune 500 financial services company
• Application helped the bank managers in deciding the customer credit limit increase/decrease
• Daily tasks – to analyse server and application issues, providing root cause analysis, daily reports
• Trained in Testing domain. Learnt skills related to Manual and Automation testing, SQL, etc.
• Spearheaded an initiative to automate the reporting system of 8 application and database servers
• Saved more than 2 man-hours/day and won the Kudos award for exceptional contribution in the department