Prathamesh Yeotekar

Digital Marketing Specialist

Bangalore Urban, Karnataka, India14 yrs 3 mos experience

Highly Stable

Key Highlights

Over 8 years of experience in digital marketing.
Expert in SEO, SMO, and ASO strategies.
Proven track record of improving brand awareness.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and B2B marketing.

Contact

Skills

Core Skills

Search Engine Optimization (seo)Digital MarketingProduct Management

Other Skills

A/B TestingAccount PlanningAgile MethodologiesAnalytical SkillsApp Store OptimizationArticle PostingArticle SubmissionB2B MarketingBFSIBrand AwarenessBrand CommunicationBrand ManagementBrand MarketingBusiness AlignmentCluster Analysis

About

As a digital marketing enthusiast, I specialize in strategizing online campaigns to deliver maximum ROI for brands such as CoinDCX, Croma, Bajaj Finserv, WeWork, Cuemath, and makeO. With over 8 years of experience in SEO, SMO, and ASO, I am responsible for overseeing the overall organic growth, direction, coordination, development, and evaluation of SEO, SMO, and app promotions. Adept at creating and implementing client centered, successful campaigns, aimed at improving brand awareness and presence. Assignments in Organic Traffic Growth, CTA Addition, Leads Generation, Local SEO, CTR Improvement, Discover Traffic, ASO, Traffic to Lead Management, Bid Management, ROI Improvement, Client servicing, B2B and B2C marketing, GMB Listing Improvement, Advertising Agency/Team Management.

Experience

14 yrs 3 mos

Total Experience

2 yrs 6 mos

Average Tenure

1 yr 6 mos

Current Experience

Coindcx

Organic Marketing Manager

Oct 2024 – Present · 1 yr 6 mos · Bengaluru · Hybrid

B2B MarketingBrand AwarenessApp Store OptimizationIntegrated MarketingSearch Engine Optimization (SEO)Product Marketing+12

Performics india

2 roles

Senior Business Manager

Promoted

Nov 2022 – Nov 2024 · 2 yrs

Lead the Team of 11 for Paid, SEO & ASO - Organic channels for the 3-4 websites simultaneously.
Championed the redesign of the company’s website, which led to a 37% improvement in user engagement metrics through the tactical use of UX principles and A/B testing.
GA4, GBP & GTM planning for partners, extending our co-marketing presence and storytelling.
Creating & Driving Organic Growth plans including on-page SEO, off-page SEO, Content Marketing, and ASO activities to increase user traffic, leads, and business revenue.
Experienced in conversion rate optimization techniques like AB Testing & Heatmaps across digital platforms Website, App, and email campaigns, and Push Notifications innovatively.
Created presentations to best communicate data insights and strategies to clients on all levels (from VP to Content Strategist)

B2B MarketingDigital MediaProduct ServiceDomain MigrationsMarket AnalysisGo-to-Market Strategy+27

Business Manager

Aug 2021 – Oct 2022 · 1 yr 2 mos

Product ServiceMarket AnalysisUser Story MappingMarketing Budget ManagementPay Per Click (PPC)Presentation Skills+13

Futurism technologies, inc.

SEO Analyst | Futurism Marketing

Feb 2019 – Aug 2021 · 2 yrs 6 mos · Pune Area, India

Worked across Technology, B2B Marketing Service-based Domains. Handling in House Marketing as well as Client Projects. Responsible for B2B Marketing, Brading, Media planning for Marketing Events to Drive traffic and Lead Generation along with Usability Testing (UX, A/B, MVT testing), Organic and Paid Marketing. Consult to client about new Business Opportunities, Doing Mass Email Marketing through various email marketing tools.
Areas of Expertise:
Lead Generation
Web analytics
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Google AdWords
Affiliate Marketing
Google AdWords
Email Marketing
User Experience (UX), A/B & MVT testing
Conversion rate optimization (CRO)
Mobile App Optimization
Online Reputation Management

Market AnalysisPay Per Click (PPC)Presentation SkillsAgile Methodologies

Valasys business solution private limited

SEO Specialist

Nov 2017 – Feb 2019 · 1 yr 3 mos · Pune Area, India

On Page, Off Page SEO, Link Building , Website Audits , Digital Marketing , PPC Campaigns.
Website Audit Reports Google Analytics, Ad Sense, Webmaster.
To create & implement PPC campaigns across multiple search engines like Google & Bing with good experience in campaign planning and its implementation, budget management, performance review and optimization of paid search campaigns
Well-versed with search & display network
Does perform keyword research, Ad copy writing and landing page optimization
Create daily reports of performance analysis
Experienced in managing SEM campaigns; targeting customers in US and Canadian markets
Good hands on MS Excel
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize landing pages for search engine marketing

Indiacom limited

Data Analyst

Jul 2016 – Nov 2017 · 1 yr 4 mos · Pune Area, India

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
On Page SEO for Indiacom.com, Website Audit Reports Google Analytics, AdSense, Webmaster
Strategic Consulting, including business plan & sales strategy development.
Analyzing the structured or unstructured Big Data from various sources, generating meaning-full information from large data set to show the estimated view that morphs into the final view using Analysis and visualisation tools.

Unstructured DataCluster Analysis