May 2022 – Sep 2022 · 4 mos · Kanpur, Uttar Pradesh, India · Remote

• Led competitor and customer research across 25+ blockchain products to identify improvements for user experience and identify high-value use cases.
• Helped onboard major clients including IIT Indore, IGNOU, and NIT Rourkela to issue 100k+ digital degrees using blockchain.
• Analyzed competitor revenue models and advised on a suitable monetization strategy for the product.
• Worked on solutions based on Self-Sovereign Identity (SSI) to improve digital identity management.
• Key Achievement: Successfully contributed to expanding institutional adoption of the product and advised on revenue strategy for blockchain-based digital credentialing.

Jun 2021 – Aug 2021 · 2 mos · Remote

• Collaborated in a team to deliver tailored marketing tech solutions to clients by conducting SEO research using Ahrefs and improved website visibility and organic reach.
• Executed digital marketing projects including Workflow automations via Hubspot, email campaigns and blog setups.
• Built weekly performance dashboards and client reports streamlining insights across salesforce, HubSpot, Act-On, Terminus and Pardot.

May 2021 – May 2022 · 1 yr · Kanpur, Uttar Pradesh, India · Hybrid

• Conducted competitive analysis of 45+ Self Sovereign Identity (SSI) platforms worldwide to assess feasibility and scalability in the Indian context.
• Proposed use cases for decentralized identity systems in banking, education, and healthcare.
• Studied Web3 and Metaverse trends to identify new application areas for blockchain in digital identity.
• Created content, blogs, and presentations for the launch of India’s SSI pilot, inaugurated by PM Shri Narendra Modi.
• Key Achievement: Contributed to strategic direction of India’s decentralized identity initiative and increased project visibility through curated outreach content.