Jan 2022 – Jul 2022 · 6 mos

• Led and implemented the creative development for the Wealthsimple Tax product from conceptualisation to the in-market campaign.
• Designed and developed marketing assets for the acquisition of net new clients and the growth across the existing client base.
• Art-directed visual assets throughout the marketing funnel, from paid media through to the user landing page.
• Conceptualized and executed new ideas for paid social channels such as Instagram, Facebook, YouTube, Reddit, Snapchat, and TikTok based on data, trends, and reported best practices. Worked with influencers to storyboard new ad content.

Jun 2021 – Jan 2022 · 7 mos

Sep 2020 – Jun 2021 · 9 mos

Aug 2019 – Jun 2021 · 1 yr 10 mos

Jun 2018 – Aug 2019 · 1 yr 2 mos · Greater Toronto Area, Canada

• Worked as a Graphic Designer and Art Director for Creative Circle's clients such as Deloitte, Indigo inc. MediaOne Creative & Ceridian

Oct 2017 – May 2018 · 7 mos · Victoria, BC, Canada

• Various print and web projects for clients including; Doctors of BC - Legacy Magazine, Ontario Pharmacy Evidence Network (OPEN), & the BC Seniors Advocate Annual Report.
• Roles include:
• Complete Branding, Design and layout for Legacy Magazine
• Re-Branding for OPEN
• Variety of spread layouts through all projects
• Developed web and print based logo varieties and applications
• Communication with printers
• Preflight panels and printing presets
• Photography direction
• Photo editing
• Custom infographics, illustrations and iconography

Jul 2016 – Feb 2018 · 1 yr 7 mos · Vancouver, BC, Canada

• Art Director for a start up company that hosts events throughout the city as a way to connect through Food.Art.Music. while acting as a platform for local artists, chefs, and musicians to showcase their work.
• Designed and developed brand identity
• Designed and executed event space, look and decoration
• Designed invitations and menu packages
• Co-organized event logistics
• Designed website and all web and social media visual posts
• Delegating multiple tasks

Jun 2016 – Oct 2017 · 1 yr 4 mos · Vancouver, BC, Canada

• While working to maintain the company’s existing brand identity, my designs and roles included:
• Product packaging; beer cans & bottle labels, box and crate packaging.
• Print and digital ads, i.e. including company promotional & stadium ads for Canada Sevens Rugby
• Promotional retail posters and displays
• Construction plans for various 3D promotional products
• Retail space design
• Sales team’s flyers and informational sheets
• Website updates & social media visual posts
• Product photography
• Promotional apparel design & ordering; Hats, T-shirts, Bags etc.
• Communications with printers and manufacturers.

Jun 2015 – Aug 2019 · 4 yrs 2 mos · Greater Vancouver Metropolitan Area