Wamika Bhasin — Product Manager

As a senior media manager with five years of experience in performance marketing, I specialize in managing digital media campaigns for multiple clients across the world. My role involves working closely with publishers to identify and onboard new partners, as well as managing campaigns of CPI, CPA/CPR/CPL, and CPS pricing models. In addition to my media management responsibilities, I also manage our company's proprietary demand-side platform, Xerxes. As a product manager, I oversee the planning, setup, optimization, and reporting for both performance and branding campaigns. I monitor and analyze campaign data to improve results and work closely with our sales team to identify upsell opportunities. I am also responsible for testing the platform and providing feedback to our development team on new features and bug fixes. I work closely with our product team to ensure our platform remains competitive and meets the needs of our clients. By leveraging my expertise in media and product management, I am confident in my ability to drive results and help companies achieve their digital marketing goals.

Stackforce AI infers this person is a digital marketing expert with strong media management and product oversight capabilities.

Location: Delhi, India

Experience: 10 yrs 6 mos