Jan 2024 – Jun 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

Jul 2022 – Dec 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Conceptualised and built the Location Aware CX, consisting of “Bestseller in your area”, MyAmazon- a local market (lined for experimentation in 2024), and gateway/homepage experiences leading to pincode collection.
• Built a set of modular Adaptive experiences (including guided experiences) for the new and low proficient customers aimed at fulfilling the unaddressed customer experience outcomes, its treatment, placement as a part of the experimentation plan, with an extensive contribution to the product detail page amongst the entire shopping funnel.
• Designed the end- to -end experience for Customer Journey Orchestrator program to accelerate settlement of New to Amazon customers and acquisition of unrecognised customers through personalised action nudges.

Aug 2021 – Jul 2022 · 11 mos · Bengaluru, Karnataka, India

• Ideated and designed “Insure”, a new service falling under the product of Benefits for blue- collar workforce pan India. Provided end- to- end UX solutioning with user research and designed the wireframes.
• Executed the user research for Benefits such as E-bikes for blue collar employees, along with complete UX and UI solutions ready for production and development.

Dec 2020 – May 2021 · 5 mos · Bengaluru, Karnataka, India

• Conceptualised and designed the user experience journey for the website of the product vertical: Pyxis Performance (www.pyxispm.com)
• Built the brand guidelines consisting of logo specifications and usage, colors and typography.
• Storyboarded and conceptualised the experience for Growth Galaxy, a podcast series with an analytic dashboard.

Sep 2020 – Dec 2020 · 3 mos · Bengaluru, Karnataka, India

• Mapped personas for Grade 8-12 to create better learning experiences via online classes.
• Designed employee engagement experiences such as the onboarding features and HR tools.
• A detailed comparative study of desktop and mobile experiences to make recommendations of improving and enhancing both.

Jan 2020 – Apr 2020 · 3 mos · Bengaluru, Karnataka, India

• Developed and designed creatives and collaterals for Employee Branding and engagement.
• Created content for social media platforms like Medium, Instagram and LinkedIn.

Aug 2019 – Nov 2019 · 3 mos · Bengaluru Area, India

• Designed their latest beverage merchandise (2019 Fall) collection for their 11 cafes pan India.
• Designed four social media campaigns for them including the social media strategy design and print collaterals.
• Developed and directed creatives for the upcoming Third Wave app for IOS and Android.

Jan 2019 – May 2019 · 4 mos · Bangalore

• Developed the AW 19-20 collection for fashion and lifestyle accessories consisting of:
• Research based on the A/W 19- 20 trends and brands catering to accessories.
• Clientele analysis
• Proceeding with the design process
• Silhouette development and illustration and techpack development.
• Product development consisting of sampling of the selected accessories.

Jun 2018 – Aug 2018 · 2 mos · Kolkata, India

• Delivered the design responsibilities in making of bespoke handcrafted accessories such as clutches and handbags for Autumn Winter 18- 19.
• Product development and manufacturing.
• Packaging design
• Quality control of the accessories manufactured in- house.

Jun 2017 – Sep 2018 · 1 yr 3 mos · Bikaner, Rajasthan, India

• Explored the traditional and native craft of Rajasthan that is Gotapatti and Ustah on leather in terms of its historical background, techniques, commercial viability and different possibilities of its exposure.
• Interacted with the artisans and analysed different ways of dealing with the problems encountered in this craft.
• Designed various leather products consisting of Gottapatti and Ustah.