Apr 2021 – Sep 2021 · 5 mos · Noida, Uttar Pradesh, India

• A visionary and growth hacker, smartly handled healthier GMV topline and GM bottom line with better and sustainable business mix across all segment. Product portfolio expansion plan for future growth. Business forecasting and acheiver for web, app and tv. Customer loyality and retainership for best roi.

Nov 2019 – Present · 6 yrs 4 mos · Noida, Uttar Pradesh, India

• A startup company, started in Jan 2019 with a unique concept and focused to quality, value and customers satisfaction. Managing and achieve company target Top line as well as bottom line with healthier biz Mix.

Apr 2017 – Feb 2020 · 2 yrs 10 mos · Noida, Uttar Pradesh, India

• Responsible to achieve company target (GSV and GM), aligned to the 2-year Business Plan and service level agreement, while making high-stakes decisions and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity.
• Worked and implimented SOP's on business strategy & planning, broadcast & channel operations, media planning & buying, scheduling and assessed real time sales for realigning business strategies.
• Directing P&L with regards to sales & marketing, operations, contact center, distribution, programming/creative, OTT, and digital media.
• Optimizing various aspects of Marketing & Business including developing new category and partnerships to obtain competitive pricing and superior quality service.
• Accomplishments:-
• Played key role in setting up a 24rh hrs. shopping channel as well as an eCommerce platform in 2017.
• Managed OTT and DTH Operation of Big TV (Reliance DTH), 2018-2019
• Setup of more than 700 sales executive team infra within a week for Reliance DTH.

Dec 2016 – Apr 2017 · 4 mos · Gurugram, Haryana, India

Jan 2008 – Dec 2016 · 8 yrs 11 mos

• Responsible for business planning and strategy to achieve company YOY GMV and GM targeet, We took growth beyond imagination from 50K/day sales to 7.5Cr./day in 6 years time.
• Responsible to drive AOP to get healthier top line target as well as bottom line target.
• Sale Tracking designed & developed robust live sales tracking system with 100% accuracy with the help of BI team.
• Setup’s KPI’s for all platform and category and monitor through analytics.Set up SOP’s for all Business, Broadcast Content, Customer Royality Programme and Operations.
• Freezing 3-months Products planning with all category mix and forecasting of sales and Inventory mgmt and P&L responsibility. Category and sub-category PLC’s mgmt.
• Highlighting the Gap, Sales Target Vs Sales Forecasting and discuss with all stockholders and presented to higher management to get support to deliver target number positively, I was the owner of this activity and we always overachieved the committed numbers.
• Assess business performance and implement Live sales Tracer, Sales Maximizer, Real time sales growth processor and website optimization for surpassing business goals.
• Coordinated with the Top Management's for smooth business drive, improved processes and tech adaptability to improve realtime analytics.

Jan 2001 – Dec 2007 · 6 yrs 11 mos

• Overall responsible for the functional and administrative qualities of ETC Channel Broadcast Operations, Ad Scheduling, Error Free Transmission Log in BMS, Break Compilations, Content on time, Live Events, I.T., MIS and Library section.
• Overseeing online Transmission schedule (Transmission Log) and also managing Live or deferred Events/Shows
• Accountable of content and promo’s delivery and planning on air on time.
• Instrumental in designing & installing “BMS” (Broadcast Management System) for ETC Punjabi channel
• Independently handled SMS contest show (JUST SMS on ETC CHANNEL PUNJABI and SMS MASTI on ZEE Punjabi.
• Significantly contributed in Data analysis, shorting, and generating a final list of Winners of First Indian PUNJABI MUSIC AWARD 2004 and 2005
• Fully accountable for handling new SMS show, Contest show and announcing winners online where contest show totally LIVE from New Delhi uplink Center.
• Developed and negotiated with various vendors for purchasing of tapes and Equipment renting at best possible lowest rates.
• Optimum utilisation of infra, Studio, Postproduction to deliver content on time and cost control.
• Drawn up plans for RO’s booking and coordination with Marketing Executives/Agency.

Jan 1999 – Dec 2000 · 1 yr 11 mos · Film City, Noida, India

• Accomplished responsibility for co-ordination with Executive Producer for making schedule of the programmes two weeks ahead and also for the Current Affairs Programmes, News, and Events that are going to be on air on daily basis.
• Drawn up plans for RO’s booking and coordination with Marketing Executives/Agency.
• Ensured Transmission Schedule according to fix point chart, Commercial Schedule and also mail the
• promo’s, filler’s to playback center (Bangkok) after checking.
• Doing QC of shows and maintaining backup for the same.

Oct 1995 – Dec 1998 · 3 yrs 2 mos · New Delhi, Delhi, India

May 1995 – Oct 1995 · 5 mos · New Delhi, Delhi, India