Jan 2025 – Jun 2025 · 5 mos · Mumbai, Maharashtra, India

• At FRN Advisory, I focused on building the strategic, financial, and technical foundations for my next career chapter as a founder of a wealthtech startup idea, I had.
• This phase included:
• Private Equity Advisory: Partnered across the investment lifecycle - from deal evaluation and due diligence to value creation initiatives for portfolio companies. Notable engagements included advising on a leading trader-focused broking platform funding round and other high-growth fintech opportunities.
• Project-Based Consulting: Designed actionable growth strategies and operational playbooks for clients of leading consulting firms, leveraging my fintech, marketing, and scaling expertise.
• Angel Investing & Mentoring: Backed and mentored early-stage startups in disruptive technology spaces, combining capital support with strategic guidance.
• Professional Capability Building: Future-proofed my own toolkit through NISM certifications, advanced LBO modelling training, and deep-dive analysis of emerging digital business models.
• This period allowed me to stay close to the deal, product, and innovation ecosystems - while sharpening the strategic and technical capabilities essential for leading a category-defining WealthTech platform.

Mar 2019 – Dec 2024 · 5 yrs 9 mos

• As Chief Growth Officer, I led a sweeping transformation that propelled Angel One from a legacy broker to the forefront of India's fintech landscape. My mandate was to build and scale a holistic growth architecture from the ground up, that delivered transformational results:
• 6X revenue surge to $500M+ in under six years.
• Market share leap to 23%+ in new client acquisitions.
• Rebrand blitz that hit 85% awareness within six months.
• Built a 900+ member growth engine, blending data, digital, and product-tech.
• Whether spearheading marquee SuperApp initiatives and IPL partnerships or engineering frictionless customer onboarding experiences and precision GTM execution, I demonstrated that exponential growth, regulatory excellence, and creative disruption can be mutually amplifying.
• The defining insight: sustainable transformation demands mastery of both visionary narrative-building and operational system excellence - a philosophy now central to my approach in revolutionizing wealth management with Project Drone WealthTech.

Apr 2016 – Mar 2019 · 2 yrs 11 mos · Gurgaon, India

• My first crash test with entrepreneurship was The MargDarshak Inc - a boutique consulting and training venture born from one audacious hypothesis: 'What if technology could democratize world-class strategy for every startup and SME?'
• Backed by IBM’s Global Entrepreneurs Program, I experimented with knowledge graphs and AI/ML chatbots to slash consulting costs while maintaining premium quality for SMEs and Startups clients. Along the way, we advised brands like Patanjali, CEAT, Avon, Biskfarm & CrownIt, and built training ecosystems with IAMAI, AIMA, IIMs & iCreate.
• This venture crystallized two fundamental truths that would shape my entire career going forward: technology is the great equalizer for businesses of any size, and breakthrough innovation only matters when it delivers transformational impact at scale.

Jan 2015 – Jan 2016 · 1 yr · Gurgaon

• As CMO of PayU Payments, I operated at the heart of India's most intense fintech arena - the era of 'Payment Wars,' when digital payments became the ultimate proving ground for startup resilience.
• Our challenge was unique: architect profitable growth while rivals prioritized market grabs through unsustainable cash burn.
• I built and led a young, high-energy team that crafted PayU’s edge across segments:
• B2C: PayUmoney Wallet, Checkout & Destination business
• SME: PayUmoney’s mass-market merchant solutions
• Enterprise & Banking: PayUbiz and PayUprime offerings
• From category-shaping campaigns to ROI-focused execution, we positioned PayU as a credible, disciplined challenger while competitors fought on discounts and freebies.
• Proved that even in a land grab, sharp positioning and strong unit economics consistently beat vanity metrics and cash-burn-led growth every time - forging the playbook I now deploy across regulated, fast-growth environments.

Aug 2012 – Jul 2015 · 2 yrs 11 mos · Mumbai

• At CEAT, I spearheaded one of India's most audacious markeing transformations - taking on MRF's market supremacy in the passenger tyre segment during the industry's most competitive era.
• My mandate was to reposition a legacy brand for a new generation of consumers and trade partners, driving aggressive market share gains.
• I architected and executed CEAT's transformation into a youth-savvy, digital-first challenger brand across four strategic fronts:
• B2C: Launched bold new tyre patterns across motorcycles, sedans & SUVs, amplified through celebrity endorsements and in-film integrations (Dhoom 3, Singham Returns, Piku).
• B2B: Introduced a consumer-goods-inspired distributor–sub-dealer model for deeper market penetration, redesigned CEAT Shoppe retail formats, and strengthened trade marketing.
• Digital & Youth Connect: Created culturally relevant campaigns like Monsoon Smart and MTV Chase the Monsoon, and secured IPL Strategic Timeout sponsorships to cement youth affinity.
• Future-Ready Moves: Launched CEAT’s new website with online tyre sales (an industry first) and made distribution profitable on e-commerce platforms while navigating channel conflict.
• Impact: Delivered 40%+ volume growth in focus categories, drove multiple award-winning campaigns, and captured ~10 percentage points of market share in the fiercely contested passenger tyre segment.
• This experience crystallized a key insight: strategic storytelling combined with operational excellence can reshape market dynamics even in traditional, relationship-dependent industries

Feb 2011 – Jul 2012 · 1 yr 5 mos · Gurgaon, India

• Led Category Marketing team of World's Oldest and Largest Direct Selling Beauty Company for its India Business
• Led projects on brand portfolio management and business process redesign for better sales, profit & unit results.
• Led fast paced and massive new product development (NPDs) initiatives collaborating with Regional & Global product teams

Jun 2009 – Jan 2011 · 1 yr 7 mos · Gurgaon

• Launched 'The World's No.1 Fresh Dairy Company' - Danone Dairy Startup - in India
• Developed and launched India's first Smoothie in Tetrapak packaging
• Developed and launched India's pioneering fortified yoghurts - plain and flavoured yoghurts

Jun 2004 – Jun 2009 · 5 yrs · Mumbai Area, India

• 𝐒𝐫 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 : 𝐉𝐚𝐧'𝟐𝟎𝟎𝟖 𝐭𝐨 𝐉𝐮𝐧'𝟐𝟎𝟎𝟗
• Managed the large Hair Oil portfolio of Parachute Jasmine having rural and urban footprints
• Launched a new multi-media marketing campaign for brand, taking the beauty positioning forward building TVC around 'unforgettable beauty' platform
• Launched Parachute Jasmine festive special pack with new clutter-breaking artwork label for bottle and colorful cap, setting new records for massive trials and increased consumption for the differentiated offering
• Launched India's first Hair Oil product in Spray Pack format, establishing new usage habits among youth by offering convenient and non-messy experience to consumers
• 𝐀𝐫𝐞𝐚 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬 : 𝟐𝟎𝟎𝟔 𝐭𝐨 𝟐𝟎𝟎𝟖
• 𝑀𝑢𝑚𝑏𝑎𝑖 - 𝑀𝑒𝑡𝑟𝑜 𝐴𝑟𝑒𝑎
• Led sales team in Mumbai, a sales territory known for being 'Gold Standard' of Marico's distribution might
• 𝐻𝑦𝑑𝑒𝑟𝑎𝑏𝑎𝑑 - 𝑈𝑝𝑐𝑜𝑢𝑛𝑡𝑟𝑦 𝐴𝑟𝑒𝑎
• Led sales team in one of the largest geographical spread of sales territory in AP Upcountry
• Only depot in entire southern region to crack BHAG (Big Hairy Audacious Goal) Targets
• 𝐁𝐫𝐚𝐧𝐝 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 : 𝐉𝐮𝐧'𝟐𝟎𝟎𝟒 𝐭𝐨 𝐅𝐞𝐛'𝟐𝟎𝟎𝟔
• Mar'05-Feb'06
• # Contributed to Parachute Master brand during its most defining years. Major execution included work on re-positioning the brand for imagery enhancement in Urban markets & continuing volume growth momentum in Rural markets
• # Conceptualized and designed Head Massager promo on Parachute Advansed which proved pivotal to brand equity enhancement & value growth
• # Managed the Nihar Integration and relaunch in East region
• Jun'04- Feb'05
• # Managed the prototype of relaunched Shanti Mahathanda Cooling Oil foray of Marico, which later set the groundwork for Marico's entry into the Cooling Oil segment
• # Led a rapid awareness build up for Marico's first foray in Male Grooming Segment with Parachute Advansed Aftershower Hair Cream & Gel launch in Mumbai Market

Aug 2000 – May 2002 · 1 yr 9 mos

• Led teams as process engineer to deliver on :
• TPM Implementation
• Process Capability Studies/ Quality Control
• Production Planning/ Shopfloor Management
• Cost cutting projects