Apr 2023 – Dec 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

Nov 2018 – Mar 2023 · 4 yrs 4 mos · Bengaluru, Karnataka, India

Oct 2017 – Nov 2018 · 1 yr 1 mo · Bengaluru Area, India

• Responsibilities
• Working with CEO and other stake holders to deliver a delightful shopping experience to customers on web for Canvera's consumer range of product
• This includes...
• Prioritizing and building a healthy product backlog
• Working with marketing/analytics/technology teams to improve on growth and retention metrics
• Work with physical products team to launch new products for the customers

Apr 2017 – Sep 2017 · 5 mos · Bengaluru Area, India

• Lead the Data CRM Services Product team at Customer Experience Technology.
• CRM services team works on SalesForce data integrations which enables sales/care agents to #DeliverAwesome

Oct 2014 – Nov 2015 · 1 yr 1 mo

• About txtWeb
• txtWeb is world’s largest marketplace for text-based apps which works over SMS & doesn't require data connection. It has over 16 million mobile users across India.It's a network effect platform with developers on one side & users on other. txtWeb was recognized with several innovation awards in India (e.g. mBillionth, Manthan, NASSCOM, Graham Bell).
• My responsibilities include creating better experience for txtWeb users & working closely with sales team to drive growth.A typical day @ office would consist of talking with sales team to get insights from partners(telecom operators) , talk with users and coordinate with engineering team for ongoing tasks.
• I am responsible for coming up with a product roadmap and deciding priority of tasks & experiments that product development team need to execute
• Key accomplishments
• ■ Increased engagement rate of txtWeb subscribers by 20% by innovative use of missed call
• ■ Completely redesigned USSD offering and increased active paying users(APU) coming from USSD mode by 10X & renewals by 4X. This led to 2X increase in overall APUs of the product & 6X increase in overall usage. Got a spotlight award for this feat.
• ■ Cracked the puzzle of being profitable on handsets which is one of biggest user acquisition modes

Apr 2013 – Sep 2014 · 1 yr 5 mos

• My responsibilities included working closely with product manager to come up with priorities for developer side of the platform,In addition I worked closely with marketing team & engineering team to devise & execute developer acquisition/engagement activities.
• My responsibilities also included actively engaging with developers to find out their pain points, help them with their integration related problems & help them create better user experience for their txtWeb apps
• Key accomplishments
• ■ Identified a pattern among some of the top apps on platform and Introduced a app creator(txtShuffle) so publishers without any coding experience can create a app. Prototype saw a huge uptake and was soon added as part of website.One of the apps created using the prototype quickly climbed to top 100 apps on platform
• ■ Learning from above experiment,spearheaded a initiative(txtBrahma) to open up the app platform to people without coding knowledge and thereby taking a giant leap towards txtWeb's vision of letting anyone publish content on txtWeb. Got appreciation for this initiative from Scott Cook,Founder,Intuit
• ■ Worked closely with engineering team & pioneered use of external tools on developer website to solve user problems with minimum development efforts & deliver best results. Tools were related to targeted in-site developer communication & one for Bug alerts and analysis
• ■ Led an initiative to drive more Facebook traffic to app pages by introducing 'on the fly' promotional image creation so that App pages get an 'edge' in news-feed thus resulting in more users discovering txtWeb. This led to 40% increase in traffic from Facebook

Jan 2012 – Apr 2013 · 1 yr 3 mos

• Worked closely with Marketing,Product & Business teams to brainstorm & develop txtWeb sms apps which were eventually used by millions of users in India.
• Key Accomplishments
• ■ Built @Funchat ,one of the top apps on txtWeb platform which has seen >15 Million hits till date.It was also showcased as part of Intuit Innovation Gallery Walk in 2012.
• ■ Cricket themed contests & campaigns
• A lot of user acquisition happened via cricket score app on txtWeb. we were trying to solve for engagement of cricket users.Some of the ideas included CricGuru- A score prediction contest,BookCricket ,@Four- Cricket quiz This along with other campaigns resulted in very high engagement rates of these users.
• ■ Conceptualized,developed and executed GTM for 'April Fool' campaign where txtWeb was provided as a tool which users could use to fool their friends,Tool went Viral which resulted in 200% increase in app usage in a single day
• ■ Conceptualized a unique campaign for valentine's day(@crush) where in anybody can send a anonymous proposal which will be revealed only if it's independently reciprocated.
• ■ Conceptualized & executed a 'Human chain on sms' campaign and tied it up with cricket theme which resulted in making the app second highest user grossing app
• ■ On business side of things,I worked closely with technical & product teams of partners like ESPN, IndiaProperty.com to conceptualize and develop apps on txtWeb platform.
• ■ In addition I helped forge a partnership with one of the major evening dailies in India which contributed to ~5% of users acquired to platform in that year.

Nov 2011 – Mar 2013 · 1 yr 4 mos

• Single photo is never enough to describe a person but a Facebook profile picture doesn't have any scope beyond that.But with introduction of a coverphoto on Facebook,we felt coverphoto would be the right fit for showcasing different sides of a person. We tried to do that by auto creating a awesome collage of a user's tagged photo which could be a perfect fit for a coverphoto.
• App saw a huge uptake and saw close to 1.5 L Facebook users using/adding the app to upload lakhs of coverphotos.Usage spanned across countries with highest being south american countries of Chile & Argentina followed by USA,Philippines & India. At it's peak it saw 25K monthly active users (March'12).All of this happened with in product-virility & zero marketing budget.
• In addition to conceiving the whole idea,I was responsible
• ■ For designing the whole product flow which included figuring out all the touch points for Facebook API integration and creating awesome UX.
• ■ For building the web-services which were consumed by UI to accomplish the tasks
• ■ Understand user behavior and add features to deliver delightful user experience.One of the major ones included becoming a meta search engine of coverphotos spread across web which went on to contribute biggest chunk of photos eventually uploaded via coverphoto.co.

Jul 2011 – Nov 2011 · 4 mos

• With Chatnotifier,we were trying to add a option of getting a notification when a friend of yours come online.Notification would be in form of a SMS message.
• In addition to conceiving the whole idea,I was responsible
• ■ For designing the whole product flow which included figuring out all the touch points for Facebook API integration and txtWeb SMS integration.
• ■ For building the webservices which were consumed by UI and cron job which would trigger the notifications.

Jan 2011 – Apr 2011 · 3 mos · Pune Area, India

• My responsibilities included understanding Microsoft Sharepoint framework & working with a team to build a SharePoint Web-part which could get data from multiple sub-sites.

Jun 2009 – Dec 2010 · 1 yr 6 mos

• During final 2 years of my college,I worked with clients across 6 different countries including Germany,USA,England,Cyprus,Australia & Bosnia and Herzegovina for a number of desktop softwares. Most of them involved automation of various Microsoft desktop products like Internet explorer,Word,Outlook and so on.All of them were accomplished in VB/VBA