Anbarasu Natarajan — Business Development Executive

I help US DME and HME suppliers cut RCM staffing costs by 60 percent because Most US healthcare teams are fighting a quiet battle. Rising denials. Long AR days. Shrinking staff. Everything gets heavier while care keeps getting busier. I help DME and HME suppliers make this simple. At RND Softech, we become your extended team, not another outsourcing vendor. Your hours. Your systems. Your workflow. A remote team that works exactly like your in-house staff, at 60 percent lower cost. My work is rooted in one belief. Healthcare runs smoothly only when the burden behind the scenes is handled well. Over the last 20 plus years, I have helped scale RND Softech from a small operation to a partner for 250 plus global clients with 98 percent retention. Today, 2500 remote employees support providers across the US, UK, Australia and Canada. What we deliver for DME and HME suppliers 1/ End to end RCM support 2/ 60% cost reduction compared to in-house staffing 3/ Insurance verification and authorizations 4/ 98% accuracy and customer retention rates backed by our 25-year track record 5/ Billing, denials, payment posting 6/ Aggressive AR follow up 7/ Dedicated teams with free supervisors 8/ HIPAA, ISO 27001 and SOC2 Type II certified processes 9/ Buffer staff for attrition and peak loads 10/ Zero setup cost and one month free trial Last year alone, our teams processed 280500 plus authorizations and 924000 plus denial follow ups. Most clients saw cash flow improvement within the first ninety days. If you are facing staffing gaps, heavy backlogs or rising costs, A 15 minute conversation could change how your operations feel. 📧 anbarasu@rndsoftech.com🌐 www.rndsoftech.com Building calm, scalable and cost efficient healthcare operations is what I do. Let’s connect if you want support that feels like part of your team. Sometimes clarity starts with one call. DM "TRAIL" to get started :)

Stackforce AI infers this person is a Healthcare BPO expert with extensive experience in business development and marketing communications.

Location: Tamil Nadu, India

Experience: 23 yrs 8 mos

Skills

Business Development
Revenue Cycle Management
Marketing Communications
Digital Marketing
Marketing Management
Operations Management

Career Highlights

Achieved 98% client retention rate over 20 years.
Scaled RND Softech to support 2500 remote employees.
Delivered 60% cost reduction for healthcare operations.

Work Experience

RND SOFTECH

DGM - Business Development & Marketing Communications (8 mos)

Asst. General Manager - Content Marketing & Lead Generation (3 yrs 3 mos)

justbuygranites.com

Business Head - Online Marketing & Channel Development (6 yrs 3 mos)

Mirchi

Station Director - Radio Mirchi 98.3 FM (3 yrs 5 mos)

Reliance Communications

Cluster Lead - Wireline Broadband (4 yrs 11 mos)

Tata Communications

Assistant Manager - Territory Operations (9 mos)

Sify Technologies Limited.

Territory Manager - Access Media (2 yrs 2 mos)

Nestlé

Medical Detailing Officer - Infant Nutrition (1 yr 9 mos)

Serum Institute of India Pvt. Ltd.

Sales & Marketing Trainee (5 mos)

Education

Master of Business Administration - MBA at Bharathiar University

Bachelor of Science at PSG College of Arts and Science

Anbarasu Natarajan

Business Development Executive

Tamil Nadu, India23 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 98% client retention rate over 20 years.
Scaled RND Softech to support 2500 remote employees.
Delivered 60% cost reduction for healthcare operations.

Stackforce AI infers this person is a Healthcare BPO expert with extensive experience in business development and marketing communications.

Contact

anbarasu@rndsoftech.com LinkedIn

Skills

Core Skills

Business DevelopmentRevenue Cycle ManagementMarketing CommunicationsDigital MarketingMarketing ManagementOperations Management

Other Skills

B2B Lead GenerationB2B MarketingB2B Marketing StrategyBack Office OperationsBusiness AdministrationBusiness Process Outsourcing (BPO)C-Suite MarketingClaims ManagementCompetitive IntelligenceContent MarketingCross-functional Team LeadershipCustomer Relationship Management (CRM)DME/HME ServicesDenial ManagementDistribution Channel Management

About

Experience

Rnd softech

2 roles

DGM - Business Development & Marketing Communications

Promoted

Jul 2025 – Present · 8 mos

Driving strategic business development and marketing communications to scale RND Softech’s remote staffing/ BPO solutions across the US, UK, Australia, Canada and emerging APAC markets. Leading cross-functional teams to grow B2B partnerships with healthcare providers, DME/HME suppliers, and enterprises across 25+ service verticals.
Key achievements include expanding the client base from startup level to global B2B clients with a 98% retention rate, scaling the Healthcare BPO vertical to 50+ US medical practices and DME/HME suppliers and talent enablement for RCM back-office teams that processes 280,500+ pre-authorizations and 924,000+ denial management cases annually. Built integrated CRM- and C‑suite-driven BD engines, multi-channel lead generation (cold email, LinkedIn, content, expos), and GTM strategies that deliver consistent YoY revenue growth.
Accountable for end-to-end BD strategy, P&L for BD and marketing, and seamless collaboration with Operations for onboarding, service excellence, and renewals. Lead market research, competitive intelligence and staffing opportunity mapping across Healthcare, HR Services, Financial Accounting, IT & Cybersecurity, Data Services for AI/ML, Content Moderation, and Legal Support. Drive brand positioning, thought leadership, stakeholder communications, and talent enablement programs for BD teams while presenting quarterly business reviews and strategic recommendations to executive leadership.

Team ManagementTeam LeadershipRemote Staffing SolutionsDenial ManagementDME/HME ServicesClaims Management+2

Asst. General Manager - Content Marketing & Lead Generation

Mar 2022 – Jun 2025 · 3 yrs 3 mos

Leveraging SEO tools, Utilizing user-generated content and referrals as scalable, authentic marketing assets and transforming insights from satisfied clients into marketing inputs and amplifying organic reach.
Playing an active role in rebranding RND Softech as a thought leader in niche BPO domains- crafting messaging pillars and marketing campaigns that resonates with C-level decision-makers.
Establishing a performance measurement system for content initiatives- tracking KPIs like audience engagement metrics, MQL conversions, page authority & nurturing leads over the various stages of funnel.
Overseeing integration of CRM tools and content automation workflows to streamline inbound lead capture, scoring and handing over qualified leads to business development teams.

Revenue Cycle ManagementStaff AugmentationRemote Staffing SupportOperations ManagementStaffing ServicesC-Suite Marketing+4

Justbuygranites.com

Business Head - Online Marketing & Channel Development

Nov 2015 – Feb 2022 · 6 yrs 3 mos

Led digital transformation and channel expansion for a specialty granite trading and export business, establishing nationwide distribution networks and launching India's first online marketplace for natural stone trading.
Key Achievements:
Built distribution network of 300+ dealers, fabricators, builders, architects, and importers across India
Launched and scaled www.justbuygranites.com, driving 140% year-over-year revenue growth through e-commerce
Expanded product portfolio to 200+ granite varieties sourced from quarries across Andhra Pradesh, Karnataka, Telangana, and Tamil Nadu
Developed comprehensive digital marketing strategy integrating SEO, social media, and B2B lead generation
Negotiated strategic partnerships with international stone importers, increasing export revenue by 35%
Core Responsibilities:
P&L management for online and offline sales channels
Brand positioning, marketing campaigns, and customer acquisition strategies
Supply chain coordination with granite quarries and processing units
CRM implementation and customer relationship management for B2B clients
Trade show participation and industry networking

B2B MarketingCustomer Relationship Management (CRM)Distribution Channel ManagementBusiness DevelopmentDigital Marketing

Mirchi

Station Director - Radio Mirchi 98.3 FM

Jun 2012 – Nov 2015 · 3 yrs 5 mos

Served as brand custodian, leading programming, revenue generation, and large-scale marketing campaigns for Radio Mirchi's Coimbatore station. Achieved market leadership through innovative on-ground activations and integrated marketing strategies.
Key Achievements:
Drove Coimbatore station to become the first in the network to exceed ₹10 million revenue from activation vertical
Won "Flame Thrower Award - Revenue Category" for Southern Region (December 2013)
Managed P&L for all programming and activation initiatives
Executed integrated ATL/BTL campaigns across radio, print, and digital media
Led cross-functional teams to deliver 100+ successful brand activations and events
Core Responsibilities:
Strategic campaign development for advertisers across retail, FMCG, automotive, and services sectors
Revenue optimization through innovative programming and sponsorship packages
Team leadership and performance management for programming and activation teams
Market research and competitive analysis to drive audience engagement

P&L ManagementCustomer Relationship Management (CRM)Business DevelopmentMarketing Management

Reliance communications

Cluster Lead - Wireline Broadband

Jun 2007 – May 2012 · 4 yrs 11 mos

Managed cluster operations for 20,000+ landline and broadband subscribers across residential and SME segments. Achieved #1 Sales Manager ranking pan-India (May 2008) and Runner-up positions (Feb 2009, Feb 2010) for Retail Broadband business.
Key achievements: Net subscriber growth, SME acquisition, network rollout, and revenue management with consistent top performance rankings nationally.

Business AdministrationCross-functional Team LeadershipVendor ManagementDistribution Channel ManagementOperations Management

Tata communications

Assistant Manager - Territory Operations

Sep 2006 – Jun 2007 · 9 mos

Led profit center operations driving subscriber acquisition and revenue growth for retail broadband products including dial-up and VoIP services across territory.

Sify technologies limited.

Territory Manager - Access Media

Jul 2004 – Sep 2006 · 2 yrs 2 mos

Spearheaded broadband network rollout through 100+ cable TV operators. Winner of "Shikar 200000" Pan-India subscriber addition contest (February 2006). Managed high-volume projects for apartments, colleges, and commercial establishments.

Nestlé

Medical Detailing Officer - Infant Nutrition

Oct 2002 – Jul 2004 · 1 yr 9 mos

Conceptualized and executed retail merchandising, BTL activities, and nutrition symposiums for doctors across 100+ primary health centers. Managed sampling campaigns, healthy baby contests, and healthcare professional engagement programs.