Jan 2023 – May 2023 · 4 mos · Bengaluru, Karnataka, India

Aug 2020 – Jan 2023 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• Developed two products from scratch - Customer Enrichment and Marketing Analytics with the aim
• to drive personalization on Cimpress ecommerce websites.
• Prioritize with business teams for product discovery, adoption, iteration, roadmap planning and
• impact measurement.
• Key Achievements:
• Customer Enrichment adopted and implemented at 5 businesses including the largest one
• (Vistaprint), indirectly contributing to over 10 use cases across businesses.
• Built best in class product at one-tenth of the cost and more features than commercial players
• Over 2 million customer records enriched, driving key use cases like website personalization,
• targeted marketing campaigns and sales workflows.

Aug 2019 – Aug 2020 · 1 yr · Bengaluru Area, India

• Owned and managed all merchant facing and internal APIs of the core payment system including the payment flows.
• Conceptualized and developed UPI-in-a-box product, a key product from company’s long-term perspective and a potential new product line.
• Interacted with merchants, analysed the data to gain insights, understood pain points and solved for customer success.
• Prioritized roadmap items keeping a fine balance between growth, customer asks and long-term view.
• Develop quarterly roadmaps, sprint planning,re-architecture and long term strategy for core payment systems.
• Key Achievements
• Completely revamped error codes to provide best-in-the-industry visibility and actionable insights to the merchants. More information here.
• Brought about a 30% net reduction in the failure rate of eMandate payment method with an innovative solution.
• Launched and achieved PMF with4 products which improved customer experience and resulted in an yearly GMV impact of 40+ cr .
• Owner of a completely new product from idea to conceptualization to GTM. Worked with one of the largest Indian conglomerates to take this to market

Jul 2018 – Aug 2019 · 1 yr 1 mo · Chennai Area, India

• Product owner of IZO Cloud Storage – an object storage based platform similar to AWS S3.
• Developed product use cases and features in line with market requirements through cross-functional coordination.
• Developed strategy, roadmap, pricing and sales programmes for the product through customer interviews, usage metrics and third party research.

Jul 2015 – Dec 2016 · 1 yr 5 mos · Chennai Area, India

• Product Development
• Identify opportunities for new products, new customer segments.
• Identify and create value propositions for target customer verticals and customer segments.
• Program manage and execute the launch of new products with internal and external stakeholders through the ideation and implementation stage to the launch phase.
• o Manage stakeholders across organizational functions.
• o Market and competitor analysis.
• o Create Go-To-Market (GTM) plan, product value proposition.
• o Co-ordinate with stakeholder groups during development stage
• o Support product launch activities - collateral development, trainings, etc.
• Identify and develop new commercial and charging models, service offerings, SLAs for specified product lines in collaboration with product, marketing and operations teams.
• Prepare product collateral including product presentations and other supporting documents service description, SLA documents, etc.
• Strategy and Marketing
• Assist product heads in formulation of product strategy.
• Assist in development of product roadmap in coordination with product management, product engineering and marketing.
• Market analysis, mapping of competition landscape and product benchmarking with the competition.
• Create, in coordination with sales and marketing collateral including but not limited to – product presentations, case studies and provide support for marketing campaigns.
• Support company-wide strategy and financial planning process from a product standpoint and interlock with global sales teams where necessary.

Dec 2016 – Jul 2018 · 1 yr 7 mos · Ahmedabad, Gujarat, India

• #Own and manage the entire product and tariff portfolio for Voice, 2G/3G Data, M2M, PRI, ILL and MPLS products
• #Define the positioning, functional requirements, pricing and messaging for new features and products by understanding customer needs, product roadmap, market trends and competitive forces
• #Develop proactive acquisition and retention strategies to ensure DB target achievement
• #Perform validation and segmentation strategy to inform roadmap prioritization and go-to-market planning
• #Success Highights
• #Drove revenue target achievements by collaborating with sales and distribution teams
• #Defined and developed initiatives that drove product strategy, consumer adoption and advocacy

Jan 2015 – Mar 2015 · 2 mos · Mumbai Area, India

• Primary task involved writing articles to express opinions on the latest developments in Tech industry.
• Gave inputs on the look and feel of the Pricebaba and OnlyGizmos portal.
• Covered international events like CES 2015.
• Reviewed new services immediately after their launch like ICICI Bank's Twitter Pay.
• For all the articles and reviews: http://onlygizmos.com/author/pranav-prateek/

May 2014 – Sep 2014 · 4 mos · New Delhi Area, India

• Performed industry analysis to identify the corporations with the most active Employee Stock Option (ESOP) campaigns.
• Activated new corporates and clients for the ESOP Department through meetings and presentations.
• Understanding client ESOP financing requirements and suggesting the best time-period and rate to vest stocks to ensure maximum RoI.
• Tracking stock movements and keeping a close eye on news releases of concerned companies to suggest the best course of action for clients.
• Gathered information and presented customer feedback as actionable items for the manager.
• Coordinated outstation activities of colleagues to ensure no duplication of efforts.

Feb 2013 – Apr 2013 · 2 mos · Gurgaon, Haryana, India

• Field project on Electro Magnetic Field (EMF) measurement of Telecommunications towers.
• Project Management principles incorporated under Radio Frequency Network Planning, monitoring the EMF levels.
• Prepared detailed reports on the Quality of Service (QoS) of major telecom operators.
• Undertook Radio Frequency Planning on Ericsson TEMS software along with the GSM planning department.