N

Naveen Ayyanchira

Product Manager

Bengaluru, Karnataka, India12 yrs experience

Key Highlights

  • Led successful product launches in the gaming industry.
  • Expert in user experience and product management.
  • Proven track record in improving user retention.
Stackforce AI infers this person is a Product Management expert in the Gaming industry with a strong focus on user experience.

Contact

Skills

Core Skills

Product ManagementGame DesignUser Experience (ux)Agile MethodologiesAutomated TestingProcess Improvement

Other Skills

A/B TestingAnalytical SkillsB2CData AnalyticsEnd User ResearchFunctional SpecificationsGaming IndustryKey MetricsPrioritize WorkloadPriority ManagementProduct Road MappingPythonSolution DesignStrategic RoadmapsUser Acceptance Testing

Experience

Jiohotstar

2 roles

Associate Director - Product Management

Promoted

Jan 2025Present · 1 yr 2 mos · Bengaluru, Karnataka, India

Senior Product Manager

Nov 2024Dec 2024 · 1 mo · Bengaluru, Karnataka, India

Disney+ hotstar

Senior Product Manager

May 2022Nov 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India

Mobile premier league (mpl)

Product Manager II

Dec 2020May 2022 · 1 yr 5 mos

  • Full product lifecycle ownership for casual games on MPL, which included writing specifications, working across multi-disciplinary teams, prioritizing projects and creating roadmaps, launching core features, experimenting, analyzing metrics, and presenting results.
  • Acquisition:
  • >Facilitated MPL launch in USA, where player concurrency was too low to initiate real-time gameplay, by launching a new format that allowed players to play against each other in an asynchronous manner.
  • Engagement:
  • >Improved retention through the introduction of a game format that utilized variable-ratio schedule for high rewards in the game.
  • >Conceptualized a game format that relied on team performance rather than individual performance, which significantly improved the win probability of players in the game, thus boosting the retention in the game.
  • >Improved retention through a feature that rewarded specific user segments, for maintaining a daily streak of gameplay.
  • >Introduced a new currency, that was awarded to users who are inactive or are at risk of dropping off, to retain on the platform
  • This currency nudged users to return and play on the platform since it expires after a specified time and cannot be withdrawn.
  • Process Improvements:
  • >Improved in the Gameplay funnel by reducing the number of clicks required by a user to initiate a game.
  • >Enhanced operational efficiency significantly by creating an automated dashboard that allowed the Ops team to create all game lobbies
  • Ops team used to rely on Python script that hit backend APIs to create game lobbies, which was susceptible to human error.
Product ManagementGame DesignData AnalyticsUser Experience (UX)User Acceptance TestingAnalytical Skills+1

Play games24x7 private limited

Product Manager

May 2018Dec 2020 · 2 yrs 7 mos · Mumbai, Maharashtra, India

  • Ideated and created detailed feature specification documents, made wireframes and prototypes, and A/B tested several features that have added significant business value.
  • Acquisition:
  • >Registration Screen Revamp – Redesigned the entire registration journey making it more engaging and visually appealing, which increased the registrations on the platform.
  • >OEM Playstore – Led the initiative to add the APK on OEM Playstores like Samsung, Oppo, Vivo and Xiaomi with accurate attribution for affiliates. This added a new channel to acquire users on the platforms with better CPAs.
  • Payment:
  • >First Deposit Page Revamp – Reconstructed the First Deposit page by adding social proof, increasing the number of tiles, reducing no. of decision points and clicks for a user and reducing clutter on the page.
  • >Tile Amount Optimization - Personalized recommendations were provided to a user by utilizing a Data science model. This drove a higher deposit amount by users on the platform.
  • Conversion:
  • >Cash Tournament for Practice players – Conceptualized a lucrative and risk-free tournament for new players who have not converted which provided a major push in conversions.
  • Engagement:
  • >Point value optimization – Improved the game experience and spends on the platform significantly by optimizing the lowest point value available for a player to play on the platform.
  • >Tournament Format revamp - Introduced a new format of tournament that boosted engagement by starkly reducing wait-time and refining qualification criteria.
  • User Research:
  • >User Interviews- Was part of the team with PMs and Customer Service members to get exploratory insights and validate product hypotheses.
Product ManagementA/B TestingUser Experience (UX)Data Analytics

Bank of america

Senior Software Engineer

Oct 2015Mar 2017 · 1 yr 5 mos · Mumbai Metropolitan Region

  • Designed automated testing suite, led internal audit inspections and process improvement initiatives for the Credit Risk agile team
  • Problem solving:
  • >Identified critical errors in Present Value calculation which could have impacted trading decisions worth $450Mn/day
  • Performed root cause analysis, coordinating with the Vice President and other stakeholders of the Credit Risk Team
  • >Resolved data discrepancies by testing information integrity of the new architecture, thus expediting the data migration activity of a high-frequency trading platform which handles more than 90K trades/day and saving significant man days/quarter
  • Collaborated with stakeholders to build a Python-based dashboard for validating new architecture’s trading data calculation
  • Dashboard became a standard customizable platform, which saved time during data migration of 2 other legacy applications
  • Solution Design:
  • >Saved significant man days/year by developing a tool to compare financial reports with >120K trades from sources like Bloomberg
  • Engaged with application owners across verticals to successfully lead adoption of the tool in 4 other teams
  • Recognized by the management for leading the initiative, resulting in compensation boost on top of annual increment
  • >Increased efficiency of the ‘Credit Crisis Estimation’ process by 60%, subsequently reducing the process time
  • Developed an automation framework for the credit crisis estimation process, which simulates scenario like the US subprime crisis raises alarm when the risk of company held trades crossed a certain threshold value
  • Leadership Initiatives:
  • >Led a 3-member internal audit team to ensure readiness of 5 applications for audit by US Federal Reserve Board
  • Audited aspects such as Capacity Management document, Disaster recovery, Breakglass procedure, Business Continuity plan
  • >Reduced cost by proposing and leading the adoption of new alternate automated testing tool
Automated TestingProcess ImprovementPython

Tata consultancy services

Test Automation Engineer

Dec 2012Oct 2015 · 2 yrs 10 mos · Mumbai Metropolitan Region

  • Developed automated testing suite of the around 18 applications based on 4 different technologies for SONY Pictures Entertainment
  • Solution Design:
  • >Redesigned and redeveloped automated testing suite for 4 most critical SONY applications within 3 weeks of losing the entire automation suite of all 18 applications to the 2014 Sony Cyber Attack
  • Was entrusted to develop frameworks from scratch expeditiously in a secure network to ensure business continuity
  • >Increased team productivity by developing an innovative automated testing framework
  • New process was capable of running 24 hours per day with full autonomy as opposed to 8 working hours under supervision
  • Identified the opportunity to optimize resource utilization by creating exhaustive error recovery scenarios
  • >Saved significant days/ year by recognizing and automating 5 new applications, expanding the application automation portfolio
  • This expanded the automation coverage, which enabled TCS to bag 2 more applications from SONY for testing
  • Leadership Initiatives
  • >Spearheaded research on new Automation tools, developing a checklist to benchmark existing tool against competitors
  • >Voluntarily trained 25 members from my team to acquire professional certification from ISTQB
Automated TestingSolution Design

Education

Indian School of Business

Post Graduate programme in Management — IT Management and Marketing

Jan 2017Jan 2018

SIES Graduate School Of Technology

Bachelor's degree — Electronics and Communications Engineering

Jan 2008Jan 2012

vani vidyalaya

Jan 2006Jan 2008

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