May 2022 – Nov 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India

Dec 2020 – May 2022 · 1 yr 5 mos

• Full product lifecycle ownership for casual games on MPL, which included writing specifications, working across multi-disciplinary teams, prioritizing projects and creating roadmaps, launching core features, experimenting, analyzing metrics, and presenting results.
• Acquisition:
• >Facilitated MPL launch in USA, where player concurrency was too low to initiate real-time gameplay, by launching a new format that allowed players to play against each other in an asynchronous manner.
• Engagement:
• >Improved retention through the introduction of a game format that utilized variable-ratio schedule for high rewards in the game.
• >Conceptualized a game format that relied on team performance rather than individual performance, which significantly improved the win probability of players in the game, thus boosting the retention in the game.
• >Improved retention through a feature that rewarded specific user segments, for maintaining a daily streak of gameplay.
• >Introduced a new currency, that was awarded to users who are inactive or are at risk of dropping off, to retain on the platform
• This currency nudged users to return and play on the platform since it expires after a specified time and cannot be withdrawn.
• Process Improvements:
• >Improved in the Gameplay funnel by reducing the number of clicks required by a user to initiate a game.
• >Enhanced operational efficiency significantly by creating an automated dashboard that allowed the Ops team to create all game lobbies
• Ops team used to rely on Python script that hit backend APIs to create game lobbies, which was susceptible to human error.

May 2018 – Dec 2020 · 2 yrs 7 mos · Mumbai, Maharashtra, India

• Ideated and created detailed feature specification documents, made wireframes and prototypes, and A/B tested several features that have added significant business value.
• Acquisition:
• >Registration Screen Revamp – Redesigned the entire registration journey making it more engaging and visually appealing, which increased the registrations on the platform.
• >OEM Playstore – Led the initiative to add the APK on OEM Playstores like Samsung, Oppo, Vivo and Xiaomi with accurate attribution for affiliates. This added a new channel to acquire users on the platforms with better CPAs.
• Payment:
• >First Deposit Page Revamp – Reconstructed the First Deposit page by adding social proof, increasing the number of tiles, reducing no. of decision points and clicks for a user and reducing clutter on the page.
• >Tile Amount Optimization - Personalized recommendations were provided to a user by utilizing a Data science model. This drove a higher deposit amount by users on the platform.
• Conversion:
• >Cash Tournament for Practice players – Conceptualized a lucrative and risk-free tournament for new players who have not converted which provided a major push in conversions.
• Engagement:
• >Point value optimization – Improved the game experience and spends on the platform significantly by optimizing the lowest point value available for a player to play on the platform.
• >Tournament Format revamp - Introduced a new format of tournament that boosted engagement by starkly reducing wait-time and refining qualification criteria.
• User Research:
• >User Interviews- Was part of the team with PMs and Customer Service members to get exploratory insights and validate product hypotheses.

Oct 2015 – Mar 2017 · 1 yr 5 mos · Mumbai Metropolitan Region

• Designed automated testing suite, led internal audit inspections and process improvement initiatives for the Credit Risk agile team
• Problem solving:
• >Identified critical errors in Present Value calculation which could have impacted trading decisions worth $450Mn/day
• Performed root cause analysis, coordinating with the Vice President and other stakeholders of the Credit Risk Team
• >Resolved data discrepancies by testing information integrity of the new architecture, thus expediting the data migration activity of a high-frequency trading platform which handles more than 90K trades/day and saving significant man days/quarter
• Collaborated with stakeholders to build a Python-based dashboard for validating new architecture’s trading data calculation
• Dashboard became a standard customizable platform, which saved time during data migration of 2 other legacy applications
• Solution Design:
• >Saved significant man days/year by developing a tool to compare financial reports with >120K trades from sources like Bloomberg
• Engaged with application owners across verticals to successfully lead adoption of the tool in 4 other teams
• Recognized by the management for leading the initiative, resulting in compensation boost on top of annual increment
• >Increased efficiency of the ‘Credit Crisis Estimation’ process by 60%, subsequently reducing the process time
• Developed an automation framework for the credit crisis estimation process, which simulates scenario like the US subprime crisis raises alarm when the risk of company held trades crossed a certain threshold value
• Leadership Initiatives:
• >Led a 3-member internal audit team to ensure readiness of 5 applications for audit by US Federal Reserve Board
• Audited aspects such as Capacity Management document, Disaster recovery, Breakglass procedure, Business Continuity plan
• >Reduced cost by proposing and leading the adoption of new alternate automated testing tool

Dec 2012 – Oct 2015 · 2 yrs 10 mos · Mumbai Metropolitan Region

• Developed automated testing suite of the around 18 applications based on 4 different technologies for SONY Pictures Entertainment
• Solution Design:
• >Redesigned and redeveloped automated testing suite for 4 most critical SONY applications within 3 weeks of losing the entire automation suite of all 18 applications to the 2014 Sony Cyber Attack
• Was entrusted to develop frameworks from scratch expeditiously in a secure network to ensure business continuity
• >Increased team productivity by developing an innovative automated testing framework
• New process was capable of running 24 hours per day with full autonomy as opposed to 8 working hours under supervision
• Identified the opportunity to optimize resource utilization by creating exhaustive error recovery scenarios
• >Saved significant days/ year by recognizing and automating 5 new applications, expanding the application automation portfolio
• This expanded the automation coverage, which enabled TCS to bag 2 more applications from SONY for testing
• Leadership Initiatives
• >Spearheaded research on new Automation tools, developing a checklist to benchmark existing tool against competitors
• >Voluntarily trained 25 members from my team to acquire professional certification from ISTQB