Apurva Lahoti

Associate Consultant

Mumbai, Maharashtra, India8 yrs 1 mo experience

Key Highlights

  • Over 7 years of diverse content creation experience.
  • Expert in shaping brand narratives and campaigns.
  • Strong background in digital-first marketing strategies.
Stackforce AI infers this person is a content strategist with expertise in digital marketing and brand storytelling.

Contact

lahotiapurva@gmail.comLinkedIn

Skills

Core Skills

Content StrategyBrand Management

Other Skills

ActingAnalytical SkillsAudience SegmentationBroadcast MediaCampaign Thinking & ExecutionCommunicationContent Architecture & System DesignContent CreationContent ResearchCreative Content ProductionCreative DevelopmentCreative IdeationCross-Functional Team CollaborationDigital Asset ManagementEngaging Content

About

With 7+ years of building content across industries from D2C brands and podcasts to radio and Personal Brands - I’ve learned how to shape stories that connect deeply and deliver impact. My work has spanned scripting for India’s top podcast shows, shaping product and marketing copy for fast-growing consumer apps, and building digital-first campaigns that carry a consistent, compelling brand voice. Whether it's refining tone, defining positioning, or translating an insight into a full-blown campaign, I lead with insight and intuition, flexible thinking, and loyalty to a brand’s soul. Whether through a brand campaign, a 15-second reel, a six-word caption, or a footer no one’s supposed to read - I make sure the story lands. Now, I’m evolving into a brand-first mindset harnessing my storytelling roots to shape end-to-end brand experiences. I love building content ecosystems that feel cohesive, intuitive, and most importantly - human. Here for bold brands, fresh ideas, and real impact.

Experience

Finance with sharan

Senior Content Strategist

Sep 2025 – Present · 6 mos

Klickr

Lead Content Specialist

Jul 2024 – Apr 2025 · 9 mos

  • Klickr is a UAE based short-form content services platform powered by AI with a focus on helping brands & creators connect.
  • Directed brand voice and storytelling across 50+ D2C, lifestyle, and service brands based on data-driven insights and market trends of UAE.
  • Crafted UX and product copy for Kolab App, helping brands & creators connect.
  • Developed scalable content frameworks and SOPs for brands like Zomato and implementing strategies that were replicable across 150+ businesses.
  • Collaborated with design and marketing teams to ensure unified tone and positioning.
Content Architecture & System DesignCampaign Thinking & ExecutionCross-Functional Team CollaborationUX copyCreative Content ProductionContent Strategy+1

Nas daily

Host (Contractual)

May 2024 – Dec 2024 · 7 mos

  • Bringing scripts to life through dynamic and engaging hosting & presentations on camera ensuring the project’s vision is effectively communicated.
On-camera HostingCommunicationContent Strategy

Figuring out media & education

Senior Content Strategist

Mar 2023 – Jan 2024 · 10 mos

  • Figuring Out is a brand led by the digital creator Raj Shamani with over 5 Million YouTube subscribers, delving into podcasts.
  • Led & Implemented research & YouTube data driven end-to-end content development of podcasts spanning diverse genres such as business, Finance, Geopolitics, Music, Movies, & Politics.
  • Devised promotional plans to drive engagement for each podcast release across social media platforms creating enticing trailers, viral Reels, Shorts, Clips & Twitter threads.
  • Prepared detailed background research & questionnaires for each guest in podcasts varying from Shri. Nitin Gadkari, Kishore Biyani, Abhishek Bachchan, amongst others.
Video PodcastsInfluencer-First Content StrategyYouTube AnalyticsSocial Media MarketingEngaging ContentContent Research+1

Kuku fm

2 roles

Content Director

Promoted

Jul 2021 – Mar 2023 · 1 yr 8 mos

  • Kuku FM is a vernacular audio platform based out of Mumbai that is re-inventing the traditional Radio by more diverse audio contents & formats with over a million active paid subscribers.
  • Spearheaded Kuku FM's Non-Fiction vertical, overseeing the creation of diverse content formats such as Book Summaries, Audio Courses, Documentaries, Original Shows, and Audiobooks; contributing to a 90% surge in paid subscribers.
  • Actively contributed to Instagram content strategy, growing KUKU FM’s audience to 48.6K+ followers with highly curated, platform-specific content formats.
Voice-Led Brand ExtensionsAudience SegmentationTeam Leadership & Editorial ReviewAnalytical SkillsCreative DevelopmentPodcasting+4

Podcast Host & Content Creator

Aug 2019 – Jul 2021 · 1 yr 11 mos

  • Successfully interviewed guests and conceptualized,
  • scripted as well as voiced shows in varied genres like
  • Self Help, Personal Finance, History, Crime and
  • Devotional out of many others.
  • Been the face as well as the mind behind Kuku FM's
  • Social media content through comedy sketches,
  • satirical videos and trending reels in the year 2020-2021.
ActingInterviewingPodcastingContent CreationContent StrategyEngaging Content

Radio city india

2 roles

Show Host

Jul 2018 – Jul 2019 · 1 yr · Pune, Maharashtra, India

  • Hosted a Sunday morning show with the 'Ace Numerologist & Legend of India Award Winner' Swetta Jumani for the Maharashtra Market and produced the evening show for RJ Shonali. Interviewed various Marathi movie teams & celebrities for promotions, hosted station outdoors activities and voiced for ad spots for prominent brands like Kellog's & Tata Battery.
Radio JockeyShow HostingScripted StorytellingOn-Air Brand EngagementEvent-Based Campaign IntegrationContent Strategy

Intern

Jul 2017 – Jul 2018 · 1 yr · Pune, Maharashtra, India

Broadcast Media

Self-employed

Voice Over Artist

Jan 2018 – Jan 2023 · 5 yrs

  • Experienced in doing voiceovers in Hindi, English & Marathi for -
  • 1. Corporate training videos
  • 2. Explanatory videos for websites & social media
  • 3. Radio ad spots
  • 4. Audio documentaries and courses
  • 5. Kids content
  • 6. Audiobooks
  • 7. Character VOs
Voice Acting

Freelance social media managing

Social Media Manager

Jan 2018 – Dec 2018 · 11 mos · Pune, Maharashtra, India

  • RJ Shonali is a popular public figure and prime time Radio Presenter at Radio City 91.1 FM, Pune.
  • Managed content, paid promotions of various brands, posts and stories for RJ Shonali's Facebook and Instagram handle; eventually leading to a remarkable increase in engagement & followers in the span of one year.
Social Media Management

Pro school of music

Indian Semi-classical Music Instructor

Nov 2014 – Mar 2015 · 4 mos · Pune, Maharashtra, India

  • Taught Semi-classical music to around 25 students
  • ranging from the age groups of 8 - 60 years.

Education

Indian Institute of Management, Kozhikode

Marketing & Brand Management

Nov 2025 – Present

Fergusson College

BSL LLB — Law

Jan 2013 – Jan 2018

Podar International School, Jalna

May 2011 – Present

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