Apr 2024 – Present · 1 yr 11 mos

Apr 2022 – Apr 2024 · 2 yrs

• Creative Solution Development:
• Initiated and executed a successful Proof of Concept (POC) for the Creative overlay, employing various frontend libraries. Also Integrated innovative features for an ad template editor.
• Pioneered advancements in the in-house creative solution, showcasing strong front-end development capabilities.
• UX Initiatives Leadership:
• Led and collaborated with a team to elevate user experiences on platforms such as Catalog, Feeds and Advertisement Management with a Marketing Audience Distribution Engine.
• Drove enhancements for the "Hotels near me" landing page, resulting in a significant increase in Conversion Rate (CVR).
• Provided mentorship to the landing page pod, addressing frontend fixes for UI elements and ensuring a seamless user experience, with extensions into various lines of business (LOBs) like hotels and cruises, involving issue resolution, fixes implementation, and the introduction of new features to enhance overall user satisfaction.
• Key Achievements:
• Successfully executed frontend initiatives from concept to implementation, emphasizing proficiency in frontend technologies.
• Demonstrated leadership in UX improvements, collaborating with teams to deliver impactful features.
• Led impactful frontend enhancements for a critical landing page, directly influencing positive conversion outcomes.

Apr 2021 – Apr 2022 · 1 yr

Mar 2020 – Apr 2021 · 1 yr 1 mo

• Haystack UI Features:
• Contributed to the development of various UI features within the Haystack UI, including recent additions like Service Availability, as well as pan and zoom functionalities for all trends.
• Demonstrated a commitment to enhancing the overall user experience and functionality of the platform.
• Multi-Tenant Infrastructure:
• Worked on making Haystack multi-tenant, enabling the creation of separate clusters for tenants on demand in less than 20 minutes.
• Played a pivotal role in enhancing scalability and resource utilization for the platform.
• TINCL UI Development:
• Spearheaded the development of the TINCL UI, a replacement for CRS Logs, seamlessly integrated with the Haystack UI.
• Empowered support and development teams by providing an intuitive interface to view and investigate issues using Blobs (Request/Response) efficiently.

Feb 2018 – Feb 2020 · 2 yrs

• One of the core contributors to Expedia's open-sourced distributing tracing system - Haystack. Haystack ingests millions of trace logs per day and is essential for various Expedia site's monitoring and observability.

Sep 2016 – Feb 2018 · 1 yr 5 mos

• Automation Leadership & Real-time Analytics:
• Led automation initiatives introducing real-time tracking solutions for booking degradation, microservices health, and deployment changes.
• Orchestrated the design and implementation of automation frameworks, streamlining processes across hundreds of microservices.
• Implemented automated systems enabling the team to capture and analyze real-time booking performance data, ensuring swift response to issues.
• Microservices Health Monitoring & Deployment Change Tracking:
• Pioneered automated solutions for monitoring the health of numerous microservices, contributing to early issue detection and resolution.
• Engineered automation tools to monitor changes, especially deployments, across diverse microservices, optimizing change-tracking processes.
• Collaboration and Integration:
• Collaborated with cross-functional teams to seamlessly integrate automation tools, fostering a unified approach to traffic analytics.
• Achievements:
• Spearheaded automation solutions vital for real-time analytics, microservices health tracking, and deployment change monitoring.
• Elevated team efficiency through the implementation of automated systems, facilitating proactive issue identification and resolution.

Aug 2015 – Aug 2016 · 1 yr

Sep 2014 – Aug 2015 · 11 mos

Apr 2013 – Aug 2014 · 1 yr 4 mos

• Analyze site performance and monitor key metrics to measure site usability and effectiveness of marketing campaigns, looking for opportunities to improve performance.
• Pro-active Analysis of the Metrics tracked and providing analytical insights of the Business to Functional / Regional leadership teams on recurring basis.
• Root Cause,Web Traffic Analysis of E* Applications by Mining Machine data(Big data) via Splunk.
• Splunk query creation/optimization.Created business dashboards through Splunk.
• Improved processes with automated solutions.
• Analyze site for any new Feature/Campaign launch through Omniture and provide its feedback to the development teams.
• Extracting user activity sessions/ logs and reproduce errors experienced by users via tealeaf and providing possible fix for those errors to development teams.