Jun 2021 – Jun 2024 · 3 yrs · Dubai, United Arab Emirates · On-site

• Multi-faceted leadership role covering the different verticals of the fintech business (B2B and B2C).
• Growing top-line revenue by creating new business streams to improve the overall product portfolio while collaborating with external partners.
• Develop strategies to realize the organization's 5-year growth goals and expansion to more geographies (Africa, Asia, and Europe)
• Form and manage the partnerships with C-levels from partner organizations to aid product improvement and to increase revenue streams for the organization
• Create profitable solutions for clients and partners to ensure maximum returns for all stakeholders involved while gaining fully licensed access to new geographies
• Oversee all marketing and growth initiatives from inception to rapid expansion, achieving a 20% month-over-month user growth rate and surpassing 2.5 million user impressions within 16 months.
• Developed and implemented a comprehensive marketing strategy to establish DIFX as a leading player in the cryptocurrency trading market, resulting in a 40% increase in daily trading volume and a 7% growth in market share.
• Orchestrated successful brand development campaigns, including redesigning the company logo, website, and social media presence, which contributed to a 35% increase in brand awareness and recognition.
• Lead a high-performing marketing team of 14 professionals, fostering a collaborative and results-oriented culture, resulting in a 15% improvement in team productivity and efficiency.
• Implement data-driven marketing initiatives, leveraging advanced analytics and user behavior analysis to optimize customer acquisition and retention efforts, resulting in a 30% increase in customer lifetime value and a decrease in Churn rate

Sep 2019 – May 2021 · 1 yr 8 mos

Sep 2017 – Oct 2020 · 3 yrs 1 mo

• We provide Rest APIs to built Blockchain, Cryptocurrency related products most prominent being Exchanges, Wallets, Trading Platforms. We assist developers in building and validating their POCs related to Blockchain.
• As a Business Development Manager, I am working on the following:
• Business Model Generation - developing Crypto APIs rationale of how its products create, deliver, and capture value.
• Developing each of the business model nine building blocks including Customer Segments, Value Proposition, Channels to Market, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.
• APIs business model environment monitoring - market, industry, and macroeconomic forces as well as key trends.
• Designing a Customer Development Model - the process of organizing Crypto APIs search for a repeatable and scalable business model. The model consists of two steps: Customer Discovery and Customer Validation. We are developing ways to provide services and key add-on features that competitors may overlook.

Jun 2019 – Mar 2025 · 5 yrs 9 mos · Dubai, United Arab Emirates · Hybrid

• Incubated 20 DeFi protocols & 2 CEXs, architecting tokenomics (emission schedules, utility models) and liquidity strategies that drove >150% TVL growth, securing $21.5M in aggregate funding.
• (Focus: Incubation, Core Technical Strategy, Funding Outcome)
• Structured go-to-market scale-up plans, including strategic engagements with Tier-1 market makers & liquidity providers, and implemented KYC/AML workflows compliant with MiCA & VASP regulations across 3 jurisdictions.
• (Focus: Execution, Partnerships, Regulatory Compliance)
• Spearheaded flagship project: a blockchain-based P2P energy trading infrastructure (2.4MW pilot), managing full lifecycle from smart contract audits to grid integration protocols.
• (Focus: Flagship Project, Technical Scope, Domain Expertise)

Jun 2015 – May 2019 · 3 yrs 11 mos · Dubai, United Arab Emirates · On-site

• Directed full sales cycle for major infrastructure projects (FIFA - Lusail City/Stadium Cooling), securing clients like Marafeq, TABREED, EMPOWER Dubai, Parsons, Atkins, and DAR through customized solutions.
• Engineered, programmed (PLC Ladder Logic/FBD/STL), and secured (IEC 62443) ICS/SCADA/BMS networks, integrating Modbus/BACnet/DNP3 protocols & commissioning fiber optic/GPRS devices.
• Led end-to-end project execution (design to handover), overseeing R&D, As-Built drawings, system integration (BMS/SCADA), substation automation and rigorous FAT/SAT commissioning.
• Ensured QA/QC compliance (NEC/IEC) through ITP, MoS, NCR, risk/vulnerability assessments, predictive maintenance, and technical team leadership for pre/post-sales support.
• Successfully managed the entire Sales Cycle, strategically targeting top prospects, tailoring solutions to meet client needs, skilfully negotiating terms, and consistently closing deals to drive revenue growth. Highlights: Empower, Emicool.
• Spearheaded and managed projects, including the high-profile Lusial City Infrastructure, overseeing the entire lifecycle from design to handover, ensuring strict adherence to client and project specifications.
• Provided comprehensive pre-sales and post-sales support, taking care of SLA, LTSC & specialising in BMS integration aspects, thereby contributing to successful project outcomes.
• Conducted impactful presentations to prospective clients, effectively familiarizing them with the benefits of Leak Detection Monitoring in District Cooling Networks, contributing to increased client understanding and engagement. Highlights: Jubail, KSA

Nov 2012 – Apr 2015 · 2 yrs 5 mos · Dubai, U.A.E. · On-site

• Spearheaded Oracle ERP integration for production maintenance, enabling real-time PLC/HMI diagnostics & automated WO/PO tracking across IQF tunnels, spiral freezers, and packaging lines.
• Implemented data-driven preventive maintenance schedules, reducing unplanned downtime 18% on blast freezers, form-fill-seal machines, and CIP systems via condition monitoring.
• Boosted OEE 14% YoY by leveraging ERP production cycle analytics (throughput yield, asset utilization) to optimize critical component MTBF in -30°C environments.
• Optimized technical CAPEX/OPEX for frozen line operations, targeting 95% throughput efficiency via automation lifecycle cost modeling (refrigeration compressors, ammonia systems).
• Maintenance Management:
• # Manage the Machine Breakdown Conformance.
• # Plan Schedule Preventive Maintenance & implement it accordingly.
• # Train & guide the technical team in terms of usage & maintenance of New Machines.
• Operations Management:
• # Managing the Overall Equipment Effectiveness (OEE) and ensuring the targets of various KPIs
• associated to it are achieved.
• # Monitor, anticipate and correct utility consumption trends in order to regulate the direct cost of
• manufacturing.
• # Implement and Manage annual leave plan of the team, to minimize impact on productivity and
• output.
• HSE Focal Point:
• #Carry out Risk Assessments and Consider how risks could be reduced.
• #Lead in-house training with employees on the shop floor about health and safety issues and risks.
• #Keep records of Inspection Findings and Produce Reports that Suggest Improvements.
• #Record of Incidents and Accidents and Produce Statistics for Managers.
• Research & Development:
• #Give valuable insights to the R&D team at the execution level to conceptualize and formalize any new product development initiatives of the company & the costs associated with it.

Jun 2011 – Aug 2011 · 2 mos · Uttarakhand, India

• Got a first hand training at the Electrical machines manufacturing shop manufacturing generators of 250 MW to 500 MW ratings

May 2010 – Jun 2010 · 1 mo · Saharanpur, Uttar Pradesh, India

• Was in the electrical Machine section related with the synchronous machines manufacturing cigarettes like Wills, Capstan etc.