Aug 2021 – Sep 2023 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Jul 2019 – Apr 2020 · 9 mos · Gurugram, Haryana, India

• -For a top US bank with ~$72 billion revenue

Jul 2018 – Jul 2019 · 1 yr · Gurugram, Haryana, India

• Credit Card Activation Sticker:
• Conducted an A/B test on different combinations of activation sticker and card carrier with the aim of increasing digital activity
• Rolled out an 'Only Digital' activation sticker which led to an increase in digital activation by 6% and lowered expenses for the bank
• Credit Card Call Volume Analysis:
• Identified additional criteria to expand target population for payment campaigns using CHAID Analysis which can reduce payment callers by 120K
• Retail Bank Digital Campaigns:
• Conducted an in-depth analysis of the different products and their characteristics offered by the bank in addition to the trend of digital metrics of the retail bank portfolio
• Designed a campaign promoting the use of Mobile Check Deposits by identifying potential target population and predicting the next check deposit
• Estimated the volume of target population for several campaigns promoting digital features like BillPay, ATM locator in App, Direct Deposit etc.

Jul 2017 – Jul 2018 · 1 yr · Gurugram, Haryana, India

• Collections Remediation Project :
• Led the project to identify ~400K accounts to be remediated who were sent incorrect APR details and estimated their respective remediation amount for across 12 different scenarios
• Presented the results to senior leadership with detailed and comprehensive documentation of the business impact

Jan 2016 – Jun 2016 · 5 mos · Mumbai

May 2015 – Jul 2015 · 2 mos · Noida, Uttar Pradesh, India

• Submitted a proposal for redevelopment of Varanasi ghats for PM Narendra Modi's Clean Ganga Initiative
• Identified an 800m stretch of 10 ghats with a total footfall of 4000 tourists per day to analyse their circulation patterns and users' behaviour
• Achieved 30% increase in projected city night tourism with proposed flood resistant lighting solutions and urban planning schemes

May 2014 – Jul 2014 · 2 mos · Navi Mumbai

• Built a web-based application HuddleDen for efficient file handling and management, attempting to ease paperwork in corporate sector
• Recommended and prioritized new features in conjunction with technical heads and reviewed their feasibility to develop project timeline
• Incorporated 6 features, 50% more than anticipated, involving real-time information transfer using JavaScript, HTML5, JQuery and D3js
• Partnered with designers to create sitemaps, wireframes and webpage layouts to ensure an easy navigational experience through the product
• Implemented the application mock-up among 75 users at the office to test its functionality across all browsers at different screen resolutions