Sep 2021 – Mar 2023 · 1 yr 6 mos

• IN Payments, Consumer Behavior Analytics
• Program & budget decisions: Built KPIs and dashboards for Amazon Pay to evaluate program performance and guide annual budget choices.
• Revenue impact you can track: Measured how 50+ key customer actions affected downstream revenue and used them as health KPIs for the program.
• Cleaner rewards, fewer bad actors: Flagged and helped remove abusive reward behavior, improving program integrity.
• More repeat customers: Found the drivers of repeat engagement with Amazon Pay and turned them into practical levers for growth.
• Data to decisions, end-to-end: Built the pipeline from data lake to dashboards (S3, Glue, Redshift → QuickSight) to follow click-through and conversion, including “new-to-Amazon” journeys.

Sep 2020 – Sep 2021 · 1 yr

• Ops you can plan around: Deployed hourly throughput goal predictions on AWS (SageMaker, Lambda, CloudWatch) so compliance teams could plan workload and track performance.
• Shared metrics for many teams: Shipped ETL jobs and usage/performance views used by multiple ops teams for monitoring and decisions.

Nov 2019 – Sep 2020 · 10 mos · Gurgaon, India

• Retention insights: Analyzed product usage patterns to spot churn risks and improve retention across offerings.
• Onboarding strategy: Built executive-level dashboards for operational analysis that informed onboarding plans.
• Goals alignment: Enabled associates' goals setting & calibration to improve customer engagement

Aug 2018 – Oct 2019 · 1 yr 2 mos · Noida Area, India

• Improved member onboarding for scale: Launched a welcome campaign for ~2.6M subscribers to boost digital engagement, raise NPS, and drive medical cost savings. Used test–control design and KPI analysis to measure effectiveness.
• Identified high-risk populations: Applied clustering (K-means) across demographics, claims, and interaction data to separate high-risk or disengaged members from healthier populations, enabling more targeted outreach.
• Enhanced maternity care journeys: Analyzed the end-to-end maternity experience for 168K members, uncovering friction points in claims, appeals, and call data. Designed interventions that reduced inbound calls and denial rates, improving overall member satisfaction.
• Quantified financial impact: Estimated $270K in savings from timely issue resolution and $4M in avoidable medical costs by reducing preventable C-sections and unnecessary ultrasounds. Models captured 76% of at-risk C-sections for early action.
• Leadership & recognition: Led a team of 3 analysts, handled daily client interactions, and contributed to capability building and hiring. Recognized as a Top Performer for delivering strong individual and team outcomes.

Aug 2017 – Jul 2018 · 11 mos · Noida Area, India

• Supported breast cancer treatment journeys: Analyzed treatment and call data to identify high-frequency callers with high appeal rates, costing ~$6.4M annually. Built a predictive model (Elastic Net) that achieved 0.87 ROC-AUC, enabling proactive engagement.
• Measured impact of Medicare campaigns: Evaluated 7 onboarding campaigns to see how well they engaged members, improved decision-making, and influenced health behavior. Used statistical lift tests to validate positive behavior change against control groups.

May 2016 – Jul 2016 · 2 mos · Bengaluru Area, India

• Implemented a ML algorithm solution in Python for Record Linkage/Entity Resolution in order for patient Data Reconciliation in Cardiology department using Siemens Syngo dynamics’ patient reports.
• Reviewed papers on Record Linkage / Entity Resolution, Locality Sensitive Hashing (LSH) ,and Personalized LSH.
• Modified Shingle generation to handle the spelling mistakes and the aliases based on syllables and phonemes.
• Final algorithm incorporated a modified version of Personalized Locality Sensitive Hashing (LSH), an exact Near Neighbor Search algorithm for high dimensional spaces, Min-Hashing and Min-hash signatures to reduce data dimensionality.

May 2015 – Jun 2015 · 1 mo · Lucknow Area, India

• Diligently studied global marketing concepts - Pricing, Promotion, Sales, Marketing mix, Integrated Communications, Brand equity.
• Enhanced the art of presentation making by critically analysing TEDx Talks by Jesse Desjardins, Garr Reynolds and Nancy Duarte.
• Analysed management articles and business cases in the Harvard Business Review and applied the insights to the Indian market.

Nov 2014 – Apr 2015 · 5 mos · IIT Kanpur

• Coordinated with a team of 10 executives to oversaw the functioning of hall activities with budget of INR 5 lakhs.
• Represented & boosted participation of newly formed pool of 600+ girl students as Pool Captain in Spectrum’16.
• Ensured participation among residents from different batches in inter hall cultural & technical competitions.
• Organized workshops, lectures & innovative competitions to promote journalism, video/film making, photography, animation & design.
• Led a contingent of over 600 students in Spectrum’15 as Hall Captain with over 50 competitions.

Jul 2014 – Apr 2015 · 9 mos · IIT Kanpur

• Worked along with a team of 20 secretaries to conduct club activities ,lectures and workshops for college community.
• Created short videos of various genre and type using Adobe Premier Pro and After Effects.

Apr 2014 – Oct 2014 · 6 mos · IIT Kanpur

• Coordinated with a 3-tier team of 40 members responsible for promotional activities of annual cultural festival.
• Worked as a group of 10 executives to handle publicity and media coverage-related activities during the festival.
• Compiled database of 100 plus media companies to seek sponsorship for the festival.
• Conceptualized & designed media adds for festival-related information dissemination to various stakeholders.
• Contacted companies with regular follow-ups, to convert association with media houses like Business India, Dainik Jagran.
• Aided & executed publicity campaigns to increase social media reach by more than 200% over a 6 month period.
• Compiled reports for newspapers like TOI and facilitated hospitality of media persons throughout the festival.