Ritu Khandelwal

Performance Marketing Manager

Bengaluru, Karnataka, India8 yrs 11 mos experience

Key Highlights

Expert in leveraging data analytics for marketing strategies.
Proven track record with Fortune 500 companies.
Skilled in programmatic media buying and digital strategy.

Stackforce AI infers this person is a Digital Marketing and Data Analytics expert with a focus on Retail and Growth Marketing.

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Skills

Core Skills

Digital StrategyData Analytics

Other Skills

Adobe AnalyticsAds Data HubAppsflyerBranchCampaign ManagerCommunicationCustomer RetentionDV360Data AnalysisDecision SciencesExploratory Data AnalysisFacebook AdsGoogle AdsGoogle AnalyticsGrowth Marketing

About

Data Scientist turned Digital Marketer aiming to leverage digital space for brands to grow and become unicorns of their world with the blend of media and data analytics. With experience of working for Fortune 500, would like to apply best of knowledge towards development of businesses. My skills include data analytics and modeling via R, python, SQL, statistics and programmatic media buying, Google Ads, paid social along with analysis of media data on Ads Data Hub, Google Analytics and other third party tracking platform

Experience

8 yrs 11 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 6 mos

Current Experience

Amazon

Marketing Manager

Nov 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India

Damensch

Senior Performance Marketing Manager

Oct 2023 – Jul 2024 · 9 mos · Bengaluru, Karnataka, India

Digital Strategy

Dunzo

2 roles

Senior Manager - Growth

Apr 2023 – Oct 2023 · 6 mos · Bengaluru, Karnataka, India

Digital Strategy

Growth Marketing Manager

Apr 2022 – Apr 2023 · 1 yr · Bengaluru, Karnataka, India

Data AnalyticsPerformance MarketingGrowth MarketingDigital StrategyMarketing Analytics

Merkle sokrati

3 roles

Manager Business Strategy

Jul 2021 – Mar 2022 · 8 mos

Digital Strategy

Senior Business Analyst

Jul 2020 – Jul 2021 · 1 yr

Digital Marketer aiming to solve the problems with data driven solutions wrapped with creativity and business intelligence aiming towards sustainable growth and development

Digital Strategy

Business Analyst

Jul 2019 – Jul 2020 · 1 yr

Digital Strategy

Mu sigma inc.

Trainee Decision Scientist

Jun 2018 – Jul 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India

Decision Sciences practitioner with experience in data driven problem solving for clients in retail industry. Hands-on experience in building analytical road maps, problem definition, hypothesis testing, exploratory data analysis, machine learning, dashboard creation, presenting end products to clients and enabling consumption.
My current role involves break down of complex business problems and formulation of hypotheses. I have helped retail giants solve problems such as:
Sales Driver Analysis
Break down the problem into exhaustive list of factors affecting sales such as age, gender, region and analyse their impact on sales to infer key indicators for sales
Promo lift/ response analysis
Help client understand the effectiveness of biweekly promotions across nation by calculating promotion lift and analyse the response to promotions by customer under different household typologies, share of wallet, loyalty and price sensitivity
New Customers On boarding
Infer the evolution pattern of new customers with respect to purchase behavior metrics spend, average order value, purchase frequency and basket composition. Analyse the rate of customer acquisition across customer segments such as age, gender, region and provide insights for planning of acquisition and promotion strategies
Customer Lifetime Value
Segments customers into churned, retained and new. Identify customers with high and low purchase trend using linear regression and analyse growth-degrowth of the retained base and distribution across segments to target high value retained customers