Jul 2024 – Oct 2024 · 3 mos · Bengaluru, Karnataka, India

Jul 2021 – Jul 2024 · 3 yrs · Bengaluru, Karnataka, India

Oct 2021 – Oct 2024 · 3 yrs · Bangalore Urban, Karnataka, India

• Tax Analytics

Feb 2020 – Jul 2021 · 1 yr 5 mos

• Working for a fortune 100 US Based Home Improvement Retailer and enabling them to design marketing strategies for multiple private brands through data analytics. Providing them with the one stop solution for tracking the performance of all the private labels. Analysing 'Who to Target', 'What To Target' and 'When To Target'.
• Measuring Brand Performance: Built and maintained a tableau framework to analyse the performance of multiple private brands across various levels.
• Deep dive into brand performance across different time periods
• Analyzing the performance of sub products across various regions and channels
• Market Basket Analysis across all the products of the private brands.
• Customer Understanding: Built a tableau dashboard to analyze the customer behavior by assessing their recency criteria and the purchase pattern across different time frames.
• Built a RFM framework to understand and define different customer loyalty segments
• Product advertisement : Built an analytical tool to identify the most optimal combination of private brand and a product to be placed on the website for advertisement in a given time frame by implementing a Reach & Impact scoring methodology
• Improved productivity of client space by mentoring, coaching and actively collaborating with stakeholders on relevant data analytics technique, market dynamics and insight generation

Jun 2018 – Jan 2020 · 1 yr 7 mos

• Worked with a fortune 100 technology giant to help them achieve their B2B marketing goals by providing an end to end customer journey analysis.
• Built and maintained an end to end account based marketing touch and engagement framework to understand performance of various marketing channels, movement of customers in the Marketing funnel across different line of business and marketing segments enabling data driven marketing strategies.
• Helped the clients to plan out customer journey and aim for more efficient account based marketing by understanding the multi touch attribution through various marketing channels.
• Maintained multiple Sales performance Tableau dashboards for different marketing segments and line of business.
• Data procurement, standardisation and integration from multiple 3rd party marketing vendors, built semi automated ETL pipeline using FTP transfers, R and SQL.