Gayathri Vedanayagam

Business Analyst

Phoenix, Arizona, United States7 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in data modeling and analytics.
  • Proven track record in cloud migration projects.
  • Skilled in optimizing email marketing strategies.
Stackforce AI infers this person is a Data Analyst with expertise in SaaS and cloud-based analytics.

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Skills

Core Skills

Data ModelingProduct AnalysisForecastingCloud MigrationEmail MarketingReportingData Analysis

Other Skills

ARIMAARIMAXAzure CloudAzure Data FactoryCustomer SupportData ScienceLeadershipLinear RegressionMachine LearningManagementMicrosoft AzureMicrosoft ExcelMicrosoft FlowMicrosoft PowerPointPower BI

About

Experienced Data Analyst with a demonstrated history of working in the information technology and services industry. Skilled in R, Statistics, Power BI, Visual Basic for Applications , and Microsoft SQL Server.

Experience

Lowe's companies, inc.

Senior Analyst

Oct 2022Present · 3 yrs 6 mos · United States

Tiger analytics

Associate data scientist

May 2022Oct 2022 · 5 mos

University of kentucky

Student SQL Developer

May 2021May 2022 · 1 yr · Lexington, Kentucky, United States

  • Working with Analytics team at UKY to cater the need of College of Arts & Science with respect to creating and maintaining data models in SAP HANA, data model optimization etc.,
SAP HANAData Modeling

Letstransport

Senior Product Analyst

Oct 2019Oct 2020 · 1 yr · Greater Bengaluru Area

  • Reduced the time taken to find a vehicle by creating automated recommendation and allocation engine thereby reducing it by 3 hours.
  • Increased the user engagement for the product by analyzing the user flows
User Engagement AnalysisRecommendation EngineProduct Analysis

Mu sigma inc.

2 roles

Decision Scientist

Promoted

May 2018Sep 2019 · 1 yr 4 mos · Greater Bengaluru Area

  • Online Advertising Platform - Analytical Help for Global Support team
  • Ticket Forecasting – Efficient Resource Allocation and Planning for the Global Support team:
  • Built a forecasting model using Linear Regression, ARIMA and ARIMAX was built in R to forecast
  • the tickets at monthly basis (~85% accuracy)
  • Provided E2E Automation of the prediction methodology using R thereby enabling easy
  • maintenance for the clients.
  • Cloud Migration – To reduce the system maintenance time and for improved data storage capacity:
  • Improved the rigidness of the existing system by migrating the On- premise Infrastructure to
  • Azure Cloud using ADLA and ADLS. Enabled the data refresh by scheduling the activities using
  • Azure Data factory v2.
  • U.S Home Improvement Industry – Email Marketing team
  • Email Marketing Performance Analysis:
  • Helped the CRM team to optimize the send time of different trigger emails by analyzing the customer behavior to enhance the engagement and productivity of the emails.
  • Audience/ Logic Testing for email campaigns:
  • Built a solution design framework, performed EDAs to validate the existing logic for its relevance
  • and recommended data driven changes to the existing logic, hence resulting into better
  • engagement and productivity.
  • Pitched to incorporate the browsed data to an email program by increasing the click rate by 5%
  • and revenue by 3%
Linear RegressionARIMAARIMAXRAzure CloudEmail Marketing+3

Trainee Decision Scientist

Sep 2016Apr 2018 · 1 yr 7 mos · Greater Bengaluru Area

  • Unified Reporting – Reporting framework to correlate ticketing and revenue data for TAM team:
  • Created a Power BI framework used by the Senior Managers to understand the relationship between
  • ticketing and revenue information from different sources.
  • Provided E2E Automation of the report refresh using Azure Data Factory thereby reducing manual
  • effort and improved reliability of the system.
  • Anomaly Detection - Framework to detect outliers and help analyze the root cause:
  • In order to detect the outliers and analyze the root cause proactively, built a rule based and time
  • series-based framework using R, SSMS and Power BI
Power BIAzure Data FactoryRReporting

Education

University of Kentucky

M.S in Data Science — Data Science

Jan 2021May 2022

Sri Venkateswara College of Engineering

Bachelor of Engineering - BE — Electrical and Electronics Engineering

Jan 2012Jan 2016

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